Wondering which Copy.ai alternative is the best for your specific use case?
With so many diverse AI-powered content creation tools, finding one that’s just right is no easy task.
You’d have to spend hours on the web researching, reading user reviews, and trying out some of these platforms to get a good grasp of how well they fit you.
And that’s precisely what I’ve done to save you the trouble – I sifted through G2 and Capterra, interviewed some users myself, and played around with these platforms’ free trials to come up with this:
A hand-picked list of the seven best Copy ai alternatives and competitors, where I’ll break down each platform’s core features, strengths, shortcomings, and pricing policies to help you find the one that ticks all the boxes.
Let’s begin by explaining why you might need a Copy.ai alternative in the first place.
Table of contents
Why Switch to Copy.ai Alternatives?
Copy.ai is a solid tool in its own right, as it has a few nifty features that make it worth your while, such as:
- Brand Voice—This feature ensures that every piece of content you create is aligned with your brand voice across platforms. If you have more than one business, you can even create several brand voices and switch between them on the go.
- Automated sales and marketing workflows – You can create fully automated, data-driven content creation and other marketing and sales workflows. For instance, Copy.ai can pull relevant lead data and insights and craft personalized content based on them, ranging from blogs to ad copy.
However, Copy.ai has several downsides, which can be a deal breaker for many.
These include the following:
#1 Its content requires extensive fact-checking
The content Copy.ai generates could be better in terms of factual accuracy.
This means that fact-checking virtually every piece of content – especially long-form – is a must.
Moreover, Copy.ai does not have built-in plagiarism checkers, meaning you’ll have to be extra careful with the content it creates, or you risk being flagged for spam.
#2 It lacks creativity and originality
While Copy.ai can help you create content much faster than manually, its content lacks the obvious – the human touch.
As such, that content can often give off a strange vibe, as it lacks depth and emotional context.
This means that your human content writers will have to tweak and edit content after it’s been generated to ensure it’s relatable.
Furthermore, its content templates lack enough customization options, making it difficult to adjust them to your specific needs.
#3 Keeps its most advanced features behind a paywall
Although Copy.ai has options for building AI-powered automated workflows, there’s a catch.
This feature is available only on its most expensive plan.
Moreover, its freemium and first paid tier allow only one user, meaning that team collaboration on content and other marketing projects is impossible.
Now that you know what can go wrong with using Copy.ai to create content, it’s time to examine its strongest competitors and alternatives.
What Are the Best Copy.ai Alternatives and Competitors?
1. Team-GPT – Enables entire marketing teams to work together on generating content with multiple AI models.
2. Smart Copy by Unbounce – Optimized for generating ad copy and landing page content.
3. Jasper – Advanced AI-powered content generator best suited for creating long-form content.
4. Rytr – Budget-friendly AI content generator with essential AI writing tools.
5. Anyword – Creates data-driven copy powered by predictive analytics.
6. Content Bot – Lets you build automated content generation workflows.
7. Describely – Specializes in creating e-commerce content.
1. Team-GPT
Full disclaimer: Although Team-GPT is our solution, we aim to provide an honest, unbiased review that allows you to accurately evaluate and compare it against Copy.ai.
Team-GPT is enterprise AI software for teams of all sizes that want to harness the power of various AI models.
The platform lets your entire organization:
- Work together on projects in shared AI chats.
- Create prompt libraries.
- Organize chats in easily accessible folders.
- And much more.
Let’s look at some of Team-GPT’s standout features that make it the most complete Copy.ai alternative out there.
Team-GPT’s features
#1 Customizable AI Toolkit
Team-GPT is a model-agnostic AI platform, meaning it lets you use any AI model you need – from ChatGPT to Claude and many more – within a unified interface.
This way, your team can easily switch between AI engines, allowing you to tailor each chat to your specific needs, goals, projects, preferences, etc.
This flexibility translates to the entire Team-GPT’s AI toolkit, making it the perfect solution for advanced content creation.
Some of content creators’ and marketeers’ favorite features include the following:
- Pages – This lets you brainstorm content ideas, generate content from top to bottom, edit and modify it to make it yours, streamline SEO optimization, and more.
- Personas – You can prompt Team-GPT to generate content from the point of view of a specific persona, e.g., a medical specialist, professional writer, marketing executive, etc., to ensure that the content you get is highly specialized and optimized for a particular audience, industry, or use case.
- Automated research – Team-GPT can scrape the web for relevant information, enabling you to run deep content research in seconds instead of hours.
- Image generation – You can create all kinds of visuals thanks to the platform’s deep integration with Dall-E, including charts, blog banners, and more.
- File upload – You can upload existing content and let Team-GPT edit, SEO optimize, analyze, or complete it for you based on the prompts you provide.
- Prompt library – To speed up the entire process, you can access a library of 100+ pre-made templates for various use cases, many of which are content-focused. Moreover, you can create custom prompts for the use cases you need most often and save them in your library for fast access.
The best part is that Team-GPT learns on the go, meaning that the platform will adapt to your organization over time – based on your use cases, prompts, instructions, etc. – meaning you’ll get a fully customized AI-powered solution tailored to your team and goals.
#2 Collaborative AI
One key feature that sets Team-GPT apart from similar platforms is that it lets your entire team collaborate on AI chats in real-time.
Inside each chat, every team member can:
- Give their own prompts and instructions.
- Switch between AI models.
- Leave comments and reactions to other team members’ prompts or chat messages.
- Fork chats so that you can freely explore several possible outcomes without messing up the original chat.
This keeps everyone in the loop and gives your AI chats a coherent and steady flow that would be difficult to achieve if everyone worked in silos.
Moreover, you can organize all chats into folders and subfolders, making it easier to navigate between them and ensuring that no vital process gets lost.