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AI in Email Marketing: 5 Use Cases, Statistics, Examples and Software

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Email marketers have been finding ways to use AI to improve their operational efficiency, increase open rates, and optimize the reader experience.

In this guide, I’ll go over everything about AI use in email marketing: statistics, use cases, benefits, and examples of retailers utilizing artificial intelligence to revolutionize their email marketing campaigns.

TL;DR

  • AI use in email marketing has been gaining traction in retail, as 47% of email marketers are already using AI to generate email marketing campaigns.
  • The best use cases for AI in email marketing are the ability to generate email copy and to personalize that email copy.
  • The main benefits of using email marketing include being able to improve customer engagement and scale content production, ultimately saving money and increasing revenue.
  • Popular examples of retailers using artificial intelligence in email marketing are Endy and New Look, where the e-commerce giants use personalization to improve their revenue per subscriber.
  • The best tools to generate email marketing campaigns are Team-GPT, Jasper AI, and Copy AI due to the platforms’ trainability to produce email copy at scale that is on-brand.

What Are The Benefits of Using AI for Email Marketing?

The main benefits of using AI for email marketing include being able to scale your content production, improving the customer experience via personalization, and increasing open rates.

Let’s go over each one of them👇in more detail. 

#1: Scale Content Production

By utilizing artificial intelligence for email marketing, marketers can increase the level and quality of output.

Generative AI platforms like ChatGPT, Claude, and Perplexity can be used to create email marketing copy and subject lines.

That would help you save time and money from having to hire copywriters.

Additionally, content creation tools like Team-GPT enable you to collaborate with your email marketing team on email content together.

#2: Improve Customer Engagement

The 2nd best benefit of AI in email marketing for me is how it can improve the customer engagement of your campaigns.

The technology can be used to tailor email content to customer preferences, such as making product recommendations that are based on their interests.

💡 That helps you further personalize your emails to your target audience that goes beyond {{First_Name}}.

#3: Increase Open Rates & Click-Through Rates

Last but not least, AI helps email marketers increase the open rates and click-through rates of the emails they are sending out.

By combining content production and personalization at scale for your organization, you can improve your open rates and CTRs.

➡️ Later in this article, I’ll dive deeper into how AI can help you improve personalization and optimize your subject lines.

5 AI Use Cases for Email Marketing

Here are the 5 best use cases for email marketing from the ones I’ve seen work best in the industry:

#1: Writing Up Newsletters

You can use AI to generate newsletters for your readers.

Here’s an example of our team prompting Team-GPT to create an outline for a weekly newsletter:

Platforms like Team-GPT (that’s us) can create email marketing campaigns, go over the main points, and then generate the whole text.

#2: Generate Email Subject Lines

My second favourite AI use case for email marketing is the ability to generate email subject lines.

Here’s an example of our team generating 3 engaging emails with subject lines for our own product:

⚠️ Team-GPT is not an LLM. Our platform lets you use different AI models to generate your email copy and subject lines, such as ChatGPT, Claude, and Perplexity.

It is also possible to bring your own custom LLM model to our platform that uses your brand’s tone or to customize your own version of ChatGPT inside our collaborative platform.

#3: Crafting Cold Outreach

Next up, you can craft effective cold outreach marketing campaigns with AI.

Here’s an example of our team prompting our custom version of ChatGPT to create a cold outreach email to a potential customer of our product:

➡️ With Team-GPT, we have trained our product’s information and target audience to ChatGPT, instead of having to manually prompt it every time.

#4: Personalization

Another use case for email marketing with AI is the ability to personalize your subject lines and email content to each subscriber.

For example, AI technology lets you personalize the contents of your email by analyzing customer data and making product recommendations.

➡️ Later in this article, we’ll explore how Endy has used AI to track on-site activity and use that information to send out tailored product suggestions via email.

#5: Create Email Marketing Funnels

Another use case of AI is that it helps you create email marketing funnels after inputting information about your product and target audience.

For example, our email funnel builder at Team-GPT asks you questions, such as what you are selling and information about your product, to then generate a full-scale email campaign:

The platform takes into consideration the goal of the email, such as increasing sign-ups, nurturing leads, or recovering cart abandonments.

AI in Email Marketing Statistics

Here are some interesting statistics regarding AI in email marketing that our team was able to find:

#1: 47% of email marketers claim they use AI to generate email marketing campaigns

A survey from Forbes shows that almost half (47%) of email marketers are using AI to create email marketing campaigns.

This proves AI’s increasing adoption in the different marketing fields. 

Even though the larger part of email marketers are not using AI yet, they are likely to adopt it as the technology progresses.

#2: AI-powered email marketing shows a 13% increase in CTR and a 41% rise in revenue

Data from Wix suggests that AI-driven email marketing can improve click-through rates by as much as 13% with personalized subject lines.

The same research suggests that AI-powered recommendations and persuasive copy can then increase revenue by 41% from the companies surveyed.

#3: Using AI for subject lines can increase open rates by up to 10%

Secondary research confirms the validity of using AI for subject lines, as the data suggests it can increase the open rates by up to 10%.

Some of the companies studied include Groupon and eBay, which have already incorporated AI into their email subject lines.

#4: 51% of email marketers are using ChatGPT and 21% using Copy AI

Research from Litmus has shown us the distribution of what platforms the email marketers are using:

  • 51% of email marketers are using ChatGPT.
  • 21% are using Copy AI.
  • 19% of them are using Scalenut.
  • 18% use Anyword.
  • 16% use DALL-E for image generation.
  • 14% of the email marketers use Jasper AI.

#5: The top use case for AI has been content personalization as 50% of surveyed email marketers use it

The most commonly used strategy in email marketing campaigns with AI technology has been content personalization, as 50% of the surveyed marketers have done it.

The research from Forbes showcases that they are using AI to personalize the content to individual preferences to improve engagement and conversion rates.

5 Examples of Organizations Using AI For Email Marketing

Here are the best 5 examples of companies using artificial intelligence for email marketing campaigns that I was able to find:

#1: Sage Publishing

Sage Publishing, a textbook publisher, used Jasper AI to simplify and speed up their email content generation.

The brand needed to craft emails that contain the book’s title, author and preface, and send it out to their subscribers – at scale.

Sage Publishing used AI to translate the emails at scale so they could better personalize their emails to different audiences.

The copywriting team was then able to focus on the strategic aspect of email and marketing as a whole.

In terms of results, the publisher saw a reduced time spent on email drafting by 99% and an increased speed of generating email copy by 99%.

#2: Endy

Endy, an e-commerce brand, uses AI to notify customers when an exclusive sale is approaching.

The brand employs an algorithm that studies each shopper’s preferences and then sends out AI-driven product recommendations.

They used recommendation software that included items which each shopper had shown interest in or interacted with on the website.

Such recommendations are more likely to convert since they are based on individual preferences and this product data can be incorporated into your emails in real-time.

#3: Typeface 

Typeface, a content management solution, used OpenAI and Azure’s machine learning capabilities to build creatives and copy that are on-brand in seconds.

This