Finding the best AI tools for B2B marketing is the best thing you can do for your business, as they have a proven ability to increase marketing efficiency and boost ROI.
However, determining which are worth investing in may be challenging given the number of AI-driven platforms on the market.
I’m here to help – as a serial entrepreneur and AI expert, I know exactly which tools you need to focus on for optimal results.
I selected the 10 best platforms, each with various use cases covering all the essential areas of B2B marketing – from lead generation to content creation and more – to ensure everyone finds their match.
But first, let’s point out the key factors I considered when vetting tools for my list.
Table of contents
What Factors Should You Consider When Shopping for AI Marketing Tools?
#1: Depth of AI Features
The first thing to take into account when picking an Artificial Intelligence marketing platform is, of course, the features it provides.
Some tools are more versatile, offering a wider range of features that can adapt to various purposes and needs, whereas others have features designed for a single designated use case.
Ensure you find the tool that fits your unique use case and requirements and includes all the key functionality you need to avoid using several separate tools.
#2: Price
The good thing about the oversaturated AI tool market is that it’s easier to find robust AI platforms with reasonable prices.
Look for tools that:
- Have straightforward pricing structures to avoid dealing with hidden costs.
- Offer the best value for money regarding each package’s key features and capabilities.
#3: Customization options
One of the best things about AI is that it is generally highly trainable and customizable.
This means you can easily adjust it to your specific use case and organization, provided the AI model you choose is suitable for it.
Focus on AI tools that allow for tailoring and personalization, especially if you aim to drive AI adoption across your organization and make the most of it.
What Are the Best AI Tools for B2B Marketing?
- Team-GPT – Lets you customize popular AI models and collaborate in real-time on marketing projects, from creating optimized strategies to producing content.
- Warmly – AI-powered lead generation and qualification.
- Frase – Helps you create SEO-optimized content or optimize existing content.
- Ocoya – Best for AI-powered social media marketing.
- Smart Copy by Unbounce – Create ad copy and landing pages optimized for your audience.
- Copymatic – Automates the content creation process.
- Emarsys – Omnichannel marketing solution.
- Pictory – Video generator.
- ADYOUNEED – Ad generation and management.
- OhMyCustomer – Brand monitoring.
1. Team-GPT
Team-GPT is the best AI tool for B2B marketing teams looking to:
- Work on projects together.
- Tailor AI models to their specific requirements and make them their own.
- Cover as many potential use cases with a single platform.
Full disclosure: Even though Team-GPT is our tool, I’ll provide an unbiased perspective on why it is the best AI tool for B2B marketing teams.
Team-GPT is an enterprise AI platform designed to help teams of all sizes and from various industries fully adopt AI and use it to improve their business operations across levels.
As such, it has several features that are a favorite among B2B marketing teams:
Feature #1: Lets you tailor various AI models to your use case
The first thing that sets Team-GPT apart from most AI tools is the fact that it’s model-agnostic.
This means that your team can use more than one AI model at once, easily switching between them within a single chat, meaning no multiple tabs, chats, or subscriptions.
Team-GPT integrates with all the popular generative AI models, such as Claude and ChatGPT, providing you with full access to their latest versions.
Moreover, its Business plan allows you to integrate your custom AI model, if you have one, and use it with other AI engines.
In addition to enabling you to harness the full power of the best AI models available today, Team-GPT has a few other capabilities that make it flexible and easy to adapt to each team’s needs.
Firstly, its Machine Learning models allow it to learn on the go. This meant the more you use it, the more its AI models will attune to your use cases, needs, brand voice and style, and more.
This means you’ll get an AI solution completely tailored to your brand, allowing you to easily produce content, craft strategies, and design lead-generation techniques that perfectly align with your goals and brand style.
Secondly, you can create prompt and use case libraries where you can store custom prompts and use cases your marketing team leverages most often.
This allows for easier navigation and better efficiency across levels while promoting a consistent brand style throughout channels and projects.
Feature #2: Versatile AI toolkit
Team-GPT has a wide range of highly adaptable AI functionalities that enable you to centralize all your marketing efforts and boost your team’s productivity.
Some of the AI capabilities marketing teams find most useful include the following:
- Pages let you ideate, create, edit, and SEO optimize long and short-form content for various purposes, all in a single place, with the whole team collaborating.
- 100+ ready-made use cases to help kickstart AI adoption in your marketing tasks and operations.
- Real-time web search enables you to run hours of manual research in seconds thanks to powerful AI algorithms that find all the data and keywords you need.
- Personas allow you to instruct AI models to act like a specific persona (e.g., customer, marketing specialist, industry expert, etc.) and provide expert insights into a certain topic, deliver contextual, relevant answers to queries, or provide highly personalized content for particular audiences.
Feature #3: Image generation
Team-GPT also integrates with DALL-E, allowing you to generate any kind of visuals within its chats.
All it takes is giving Team-GPT a natural language prompt, and the platform will create the image you need, allowing you to choose the size and resolution that best fits your vision.
If you need help with crafting the right prompt for the image you need, Team-GPT has a special feature.
When you double-click the “Prompt” button, the platform will create an enhanced prompt, adding more context and details to the initial prompt before generating the image for better results.
Feature #4: Real-time collaboration
It is pivotal for the success of your marketing efforts to allow the whole marketing team to collaborate on various projects, from brainstorming strategy ideas to generating content.
Team-GPT lets you do exactly that—work together with your team members in real-time without disrupting the initial chat or creating several separate ones.
Within every chat, each team member can:
- Give them prompts and instructions.
- Switch seamlessly between AI models.
- Add comments and reactions to others’ prompts or messages, keeping a steady flow of ideas, opinions, and thoughts.
- Use the fork chat feature to explore different outcomes without changing the original conversation, making it ideal for A/B testing, scenario analysis, and more.
Additionally, all chats can be organized into folders and subfolders for easy access, ensuring that relevant conversations are not misplaced.
This approach keeps the whole team on the same page and promotes a smooth flow in your AI-powered marketing operations.
Pricing
Team-GPT has two pricing plans:
Business: $20 per user per month, built for small to mid-sized companies and starting at ten users, includes:
- Latest models of OpenAI and Anthropic (meaning you get the entire Claude suite on this plan).
- One collaborative workspace.
- Personalized AI Toolkit with Prompt Library, Custom Instructions, and AI editor
- Practical AI applications tailored to various use cases.
- Advanced usage reports, and more.
Enterprise: Custom pricing, starting at 150 users, built for enterprise companies, includes:
- Everything in Business.
- Deployment on private cloud or on-premises.
- Unlimited workspaces.
- Enterprise-level security measures.
- Using custom AI models and more.
Note: There’s a 10% annual subscription discount on the Business plan.
Pros & Cons
✅ Highly customizable and flexible, allowing you to tailor it to any use case and goal.
✅ Shared workspaces for easy team collaboration.
✅ Model-agnostic.
✅ Customizable prompt libraries.
✅ Advanced usage reports help you streamline and improve AI adoption.
❌ Doesn’t have workflow automation yet.
❌ Designed for team use, which is why it has a mandatory minimum of 10 users to subscribe.
2. Warmly
Best for: AI-powered website lead generation and conversion.
Warmly is a website visitor-tracking platform that leverages AI to recognize, engage, and convert high-intent leads on your website.
It’s a good option for marketing teams that want to maximize their website’s lead-generation potential.
Features
- Identifies companies and individuals visiting your website in real-time.
- Enriches identified website visitors with B2B and intent data, enabling marketing teams to easily detect the ones most likely to convert right now.
- AI Chat is an AI-powered chatbot that can be trained to answer leads’ questions, qualify them, route them, schedule meetings, and more.
Standout Feature: Orchestrator
Warmly’s feature I like the most is its Orchestrator.
This AI-driven feature lets you streamline LinkedIn and/or email marketing campaigns by adding high-value leads that fit your ICP and meet other relevant criteria to outreach sequences that are personalized for each lead.
Pricing
Warmly has a free forever plan that lets you:
- Identify up to 500 people and companies visiting your website per month.
- Pinpoint leads that fit your ICP.
- Set up automated lead routing via Slack notifications.
If you need more features and have more visitors, you can upgrade to one of three paid plans:
- Startup: Starting from $700/mo, includes 3 seats, up to 10,000 identified website visitors, and more.
- Business: From $1,440 to $1,740/mo, depending on the number of identified visitors (10,001-100,000), includes everything in Startup, 10 seats, and more features.
- Enterprise: Custom pricing, includes everything in Business, 20 seats (+$25/month per additional seat), 100,001+ identified visitors per month, additional customization features.
Note: All plans are billed annually.
Pros & Cons
✅ Accurate website visitor identification at both company and individual levels.
✅ Reveals who your hottest leads are right now.
✅ Personalized lead generation and outreach workflows.
❌ Annual plans only.
❌ Fairly expensive.
3. Frase
Best for: Optimizing content for SERP results and enhanced readability.
Frase is an AI-powered SEO optimization tool and content writer widely used by marketing teams to create content that will rank high in SERPs or optimize existing content.
It covers everything from AI-driven keyword research to creating article outlines and SEO-optimizing articles and other types of content.
Features
- Creates detailed article outlines in seconds using headings from top SERP results or letting AI generate one based on those results.
- Helps optimize content by providing a list of topics best-performing competitors covered, keywords you should use, and more.
- AI writer allows you to generate SERP-optimized content in seconds.
Standout Feature: SERP Research
One of the things I like the most about Frase is that it runs full SERP research for you, from top to bottom.
That means it analyzes best-ranked articles and delivers actionable insights, such as word count, domain rating, and heading count, allowing your team to create content set from success from the get-go.
Pricing
Frase offers a free forever plan that includes one user, one SEO document, 10,000 AI Words, and no page tracking.
It offers three paid plans for more advanced users:
- Basic: $45/mo, includes 1 user, 30 SEO documents, unlimited AI Words, 1 page tracking.
- Team: $115/mo, 3 users, unlimited SEO documents and AI Words.
- Enterprise: Custom pricing with a custom number of users and more advanced functionality.
Pros & Cons
✅ Intuitive interface.
✅ Lets you create and re-use templates for content briefs, save custom AI prompts, etc.
❌ The AI writer often creates repetitive, generic content.
❌ Sometimes includes irrelevant results in the SERP research, making optimizing content for the intended topic more difficult.
4. Ocoya
Best for: Creating social content tailored to your audience and optimized for high performance.
Ocoya is an AI-powered social media post generator that lets B2B marketing teams generate posts for various social media platforms and schedule posting.
As such, it’s an excellent choice for teams that rely heavily on social media to generate and convert leads.
Features
- Drag and drop social media content editor lets you manually create all kinds of posts, including text and visuals using templates, stock photos & videos, licensed music, AI-generated captions, etc.
- AI writing assistant helps with everything from captions and hashtags to image generation and repurposing content.
- Scheduling lets you schedule posting across platforms.
Standout Feature: Social Media Marketing Automation
Ocoya’s standout feature is its AI-powered social media marketing automation.
It leverages AI to generate optimized posts from your RSS feeds, including your captions, images, and hashtags.
Pricing
Ocoya has 4 pricing plans:
- Bronze: $19/month.
- Silver: $49/month.
- Gold: $99/month.
- Diamond: $199/month.
There’s also a free trial that lets you test the waters with Ocoya’s functionalities.
Pros & Cons
✅ Excellent for scheduling posting across platforms.
✅ AI assistant provides significant help in creating optimized social media posts.
❌ Glitchy.
❌ Lack of native integrations with important platforms like YouTube or Pinterest.
5. Smart Copy by Unbounce
Best for: Generating converting ad copy and landing pages.
Smart Copy is Unbounce’s product that can be used as a standalone solution.
Unbounce is a platform that lets you build landing pages optimized to attract and convert more leads.
Therefore, it’s no surprise that Smart Copy is primarily geared toward helping you create compelling copy for your landing page.
Features
- Easy-to-use copy generator that requires minimal prompts to give you the desired output quality.
- Desktop app that lets you use AI content creation even when working in desktop apps like Word, Slack, Photoshop, and more.
- Chrome extension that helps you write, rewrite, summarize, or expand any kind of copy anywhere – in your email, documents, or website.
Standout Feature: Templates
Smart Copy has 45+ templates to speed up producing various kinds of content.
These cover everything from landing page and email copy to scripts and tags for TikTok videos and more.
Pricing
Smart Copy has a generous free plan that includes up to 40 monthly credits, which you can spend on one project (one brand), templates, and both the desktop app and Chrome extension.
If you need more, you can upgrade to one of two paid options:
- Essential: $9/mo, includes three projects, 200 credits, and a long-form content AI writer.
- Unlimited: $49/mo, unlimited projects and credits.
Pros & Cons
✅ Intuitive interface.
✅ Solid freemium for basic users.
❌ Big leap from the first paid plan to the second, which is the only one to include unlimited credits.
❌ Limited use cases.
6. Copymatic
Best for: Putting the entire content generation process on autopilot.