10 Best AI Tools For Brainstorming In 2025 [Reviewed]

Interested in what are the best AI tools for brainstorming for your organizational or individual needs?

In this article, I’ll go over the 10 best AI tools for brainstorming in 2025, reviewing their pricing, features, pros and cons to help you make an informed decision.

Before we start, I want to cover the factors that I took into consideration when evaluating these AI platforms: 👇

What Factors Should Be Considered When Evaluating AI Tools For Brainstorming

#1: Customization & Trainability

The first key factor for me was to find suitable AI tools which are customizable and trainable to guide the brainstorming process more effectively.

With generative AI tools that can receive custom instructions, I could enhance my team’s brainstorming sessions and ensure that the ideas align with our strategic goals.

➡️ Most of the tools I’m going to review in this article can be adjusted to your brand voice and tonality.

#2: Idea Generation  

The second key factor for me was to find suitable AI tools that are great at generating a wide range of original and creative ideas.

With generative AI tools that can spark innovation, I could unlock new avenues of thought and enhance my team’s problem-solving capabilities.

➡️ Most of the tools I’m going to review in this article can effectively assist in team brainstorming sessions and generate diverse concepts.

#3: Pricing Structure

The third key factor is the pricing structure of the AI tools you are going to use, so you can be sure it is within your budget.

💡 When I was evaluating AI tools, I looked for transparent pricing structures that provide the needed features and also fit into different budget alternatives.

#4: Optional: Collaboration Capabilities

The final key factor I consider in AI tools when it comes to brainstorming is their ability to facilitate seamless team collaboration.

I understand that in brainstorming, effective communication and shared understanding are key to generating the best possible ideas.

➡️ AI tools can foster collaborative brainstorming sessions and enable the team to work together more effectively.

What Are The Best AI Tools For Brainstorming In 2025?

Here are the best AI tools for brainstorming in 2025 that I found:

#1: Team-GPT – Best for customizing generative AI models to generate ideas and concepts for your team.

#2: Gemini – Best for generating content and brainstorming ideas.

#3: Claude – Best for generating ideas and exploring new perspectives.

#4: ChatGPT – Provides you with a brainstorming chat (custom GPT).

#5: HyperWrite – Best for brainstorming solutions and ideas.

#6: Jasper AI – Best for brainstorming blog post topic ideas.

#7: Copy.AI – Best for generating content ideas.

#8: Notion AI – Best for helping teams overcome writing blocks and provides a shared workspace where teams can discuss ideas.

#9: MindMeister – Best for visualizing your ideas, managing your tasks, and seamless collaboration with your team.

#10: Miro AI – Best for speeding up your work process by brainstorming ideas, outlining strategy and editing text. 

#1: Team-GPT

Team-GPT is the best AI tool for brainstorming out of all of the platforms that I reviewed because of its ability for teams to collaborate and its customization of AI tools.

I found it is most suitable for brainstorming because it has the ability to customize generative AI models that can generate ideas and concepts for your team.

Our collaborative AI workspace lets you work with your team on platforms like Perplexity, ChatGPT (with unlimited use) and Claude.

Full disclosure: Even though Team-GPT is our platform, I’ll provide an unbiased perspective on why it is the best AI tool for brainstorming in 2025.

Team-GPT is an enterprise collaboration AI platform that gives you access to chat with any AI model, add custom AI models and create libraries for your customized prompts.

Here are the four best features that make our platform a viable option for brainstorming. ⤵️

Feature #1: Customize a better version of ChatGPT for brainstorming

With Team-GPT’s platform, you and your team can customize it to your needs.

You can then use your version of the AI tool for brainstorming, such as:

• Generating diverse and relevant ideas.
• Overcoming writing blocks.
• Improving team collaboration.
• Exploring different perspectives.

You can speed up your brainstorming process with our pre-made prompts, use cases, and editable AI Pages.

Here’s why teams love our platform for brainstorming purposes:

• A shared workspace where your team can collaborate in multiple chats and documents in real-time from one platform.
• Smart AI-powered editing to improve your team’s writing, edit their works and refine the text.
• Organized and shared content that will ensure you quick access to chats and pages for all your team members.
• Managing your content by turning any chat into a document or starting a new conversation from a Page.

You can create custom instructions for ChatGPT and other brainstorming AI tools so the AI models know how to generate ideas and concepts, according to your team’s needs.

💡 It is possible to add instructions for desired brainstorming outcomes and add specific constraints to guide the AI, so the generated ideas are original and relevant.

Feature #2: Collaborative AI

Boost your team’s collaboration with Team-GPT’s real-time generative AI and organization features.

Our platform gives you the option to work in an interactive workspace where you can collaborate with your team members in chats, prompts and threads.

You can master AI with our shared learning path feature where your team can share insights and support each other.

💡Within the chats, you can organize your information in folders and subfolders to have easy access to it later on.

Inside the tool, you have the ability to send messages to your members, attach files, leave comments and continue the conversation with the AI models.

And you can have all of that with all major AI tools. Your team doesn’t have to be limited to only one model.

Feature #3: Usage Analytics

With Team-GPT, marketing leaders can access usage reports that show the exact number of messages, chats, user engagement, and active users.

This lets you track your investment and use of AI across the whole company.

You can improve the AI adoption across the company by:

• Understanding patterns and ensuring that the transition to AI is as flawless in the workflow as possible.
• Accessing insightful graphs that showcase your team’s activity, chat efficiency and token usage.
• Improving AI quality of conversation by evaluating the effectiveness of the chat across your company.
• Identifying team members who require training and need to learn how to make the AI models better.

Feature #4: Enterprise-Grade Security

We have built Team-GPT with great enterprise-grade security and privacy.

You can create your version of Team-GPT and deploy it on your hosting infrastructure.

Whether on-premise or on a private cloud, you will hold all your data while you use all the AI models you need.

The platform is deployed on your servers and lets you easily onboard new marketing employees into the platform.

With Team-GPT Enterprise, you will:

• Have complete control over your data.
• Apply security features and have control over the platform by reporting on who accesses it. 
• Prioritize privacy and protection, as Team-GPT is committed to all GDPR compliance standards and holds SOC II and ISO 27001 certifications.

Pricing

Team-GPT bases its pricing on seats per month, and there is no free plan.

Our platform has two pricing plans:

Business Plan

• $20 per user/month and starting with a minimum of 10 users.
• Includes customisable AI toolkit, AI workspace, and collaborative features.
• Access to Open AI and advanced reports.
• Access to multiple AI models in one secure platform.

💡 You can get 10% off on the Business plan if you sign up for an annual subscription.

Enterprise Plan

• Custom pricing and starting with a minimum of 150 users.
• Includes private cloud and on-premises deployment.
• Enterprise-grade security and on-premise deployment.
• The ability to bring your custom AI model to the platform.
• Premium account management.

Pros & Cons

✅ You can use various AI models instead of limiting your team to just one.

✅ Customize your own version of ChatGPT for better brainstorming.

✅ You can work on a piece of content together with your team.

✅ Library with pre-built prompts, personas and usage analytics to track employee engagement.

❌ Available as a web tool only, unlike some alternatives.

❌ Team-GPT’s pricing starts from a minimum of 10 users.

#2: Gemini

Best for: Brainstorming ideas and concepts based on given prompts and instructions.

Similar to: Team-GPT, Claude.

Gemini is an AI model that is most suitable for brainstorming ideas based on prompts or instructions you have given it.

The platform also lets you go back to your prompt and edit it to get the best results from Google Gemini.

💡One interesting feature of Gemini that I found on my Android phone is that I can say “Hey Google” and ask Gemini for help with whatever is on my screen.

Features

• A brainstormer that lets you find inspiration for new ideas for business and non-business purposes.
• If you provide it with prompts and direct instructions, it will lead you to better results.
• The experimental advanced model of Google Gemini allows you to brainstorm more complex ideas.

Standout Feature: Idea Engine  

What Gemini stood out to me the most was the chat feature on Google Gemini that acts as a real-time knowledge companion.  

The platform can generate, organize and evaluate ideas on any given topic.

Pricing

Gemini offers a free plan where you can use the tool’s generative AI platform for business and non-business-related purposes.

Gemini offers 2 paid plans to unlock more AI features:

• Gemini Business: $20/month/seat for a 1-year commitment, which lets you access Gemini in Google’s products, and get access to Enterprise-grade security features.
• Gemini Enterprise: $30/month/seat for a 1-year commitment, which lets you get access to AI note-taking, and automatically classify, label, and safeguard sensitive information with AI.

Pros and Cons

✅ Gemini’s pre-built prompts allow you to brainstorm more easily and effectively.

✅ The platform can be integrated with GoogleWorkspace tools.

✅ Gemini quickly generates ideas and concepts on any given topic.

❌While Gemini offers pre-built prompts, you may have limited control over the instructions.

❌ Gemini can reflect biases present in the data it was trained on.

💡 You can bring Gemini into Team-GPT and use the platform alongside your team.

#3: Claude

Best for: Generating ideas and exploring new perspectives.

Similar to: ChatGPT, Perplexity.

Claude is an advanced AI tool that encompasses prompt engineering, which consists of a chain of thought prompting (CoT), which leads to more accurate and nuanced outputs. 

The generative AI model can be used for generating ideas and brainstorming concepts for business and non-business purposes.

Features

• Haiku model: Designed for speed and cost-effectiveness. It is most suitable for brainstorming sessions with your team. 
• Sonnet: Offers more than Haiku and it is more suitable for more complex brainstorming and problem-solving sessions.
• Opus: Designed for users who are required to brainstorm more complicated concepts and scenarios to more nuanced topics. 

Standout Feature: Enhanced Brainstorming Sessions

Claude enhances brainstorming quality and productivity. You can use pre-built prompts to boost the effectiveness of your brainstorming session.

Claude offers three brainstorming techniques – Mind Mapping, Lateral Thinking and Convergent Thinking – depending on your brainstorming goals. 

Pricing

Claude offers users a set of various pricing plans including:

• Free plan: You can talk to Claude on the web, iOS and Android and ask about images and docs with its Claude 3.5 Sonnet model.
• Pro plan: $20 per user/month. Designed for professionals who need more advanced features.
• Team plan: $30 per user/month billed monthly and $25 per user/month billed annually. Suitable for small to medium-sized teams and has access to more advanced features.
• Enterprise: Custom price. Suitable for large organisations and have access to more advanced features.

Pros and Cons

✅ Claude offers three models of generating ideas and brainstorming.

✅ Different AI models that you can choose depending on the complexity of brainstorming ideas.

✅ You can use pre-built prompts to ease the brainstorming process and make it more effective. 

❌ Its generated responses can seem too detailed, according to G2 reviews.

❌ Only up to 20 searches per day in the free plan.

#4: ChatGPT

Best for: Providing you with a brainstorming chat and responding to prompts.

Similar to: Claude, Google’s Gemini.

ChatGPT is a generative AI model that helps you brainstorm ideas about your next project or guides you in brainstorming sessions with your team.

To use the platform effectively you should provide the AI model with a specific prompt and later on during your brainstorming session go back and refine it for better results. 

Features

• Advanced generative AI models can be used for brainstorming ideas and concepts for business and non-business purposes.
• GPT library, where you can get pre-built prompts for your next brainstorming session and keep track of all the brainstorming ideas the model has generated for you.
• ChatGPT Brainstorm is a brainstorming chat which is specifically designed to generate ideas and concepts for your needs.

Standout Feature: ChatGPT Brainstorm Chat 

What ChatGPT stood out to me the most was its brainstorming custom GPT, which is specifically designed to generate your ideas and concepts on any given topic.

It can be given specific instructions and prompts to fit your needs, making it more suitable to generate the content you want.

Pricing

ChatGPT has a range of pricing plans from which you can choose, including plans for teams and professionals.

Here are the four subscription tiers:

• Free version: Access to GPT-3.5 and the ability to use other users’ GPTs.
• ChatGPT Plus: $20/month, which gives you access to GPT-4, and the ability to browse, create and use GPTs.
• ChatGPT Team: Starts from $25 per user/month, and adds a higher message cap on GPT-4 and access to advanced data analysis.
• ChatGPT Pro: $200/month, which adds more complex AI capabilities and can handle advanced data analysis and coding tasks.

Pros and Cons

✅ ChatGPT Brainstorming chat is designed for generating ideas and concepts. 

✅ You can always go back and refine your prompt for better output.

✅ ChatGPT Library is where you can store all the prompts and generated ideas. 

❌ Might come across inconsistent answers.

❌ According to some G2 reviews, the AI tool has a narrowed human perception, meaning that its generated answers may come across as not that creative and original.

#5: HyperWrite

Best for: Brainstorming solutions and ideas.

Similar to: Jasper, Writesonic.

HyperWrite is an AI-powered idea generator that can help you overcome writing blocks and spark your inspiration.

The platform can give you solutions for improving the productivity of your business and deal with any challenge you might face.

Features

• Generating original ideas for your next project.
• Assisting you in developing new strategies and ways of improving business productivity.
• Facilitating team brainstorming sessions by providing a list of AI-generated ideas.

Standout Feature: Brainstorming Tool