Although financial advisors are considered more traditional and rigid in their work approach, innovative technology can significantly improve their productivity and overall efficiency, giving them a distinct advantage.
AI is at the very forefront of technology that can help financial advisors do more and be better at their jobs in more ways than one, so anyone looking to stay thriving in 2025 and beyond shouldn’t miss on it.
In this article, I’ll suggest the 10 best AI tools for financial advisors based on:
- My personal experiences with implementing AI in various business areas.
- The opinions and expertise of seasoned industry experts and user reviews on G2 and Capterra.
Before we delve in, let’s quickly explain how AI can help financial advisors provide better financial services at all levels.
Table of contents
How Can AI Be of Use to Financial Advisors?
There are several areas where AI can jump in to help financial advisors, enhancing their efficiency and the scalability of their services, including:
1. More accurate client analysis and personalization
Since AI can analyze vast datasets, recognize patterns, and extract vital insights, it is perfect for creating highly personalized investment portfolios tailored to individual client goals, risk tolerance, and financial situations.
Moreover, Machine Learning algorithms can predict client behavior, helping advisors understand when clients may need additional support or are likely to make changes to their investments, enabling them to act proactively.
2. Market and risk analysis
AI tools can process market data in real-time, offering insights into trends and potential opportunities.
As a result, financial advisors can adjust their strategies and clients’ financial plans accordingly, delivering satisfying customer experiences without mistakes.
Additionally, AI models can evaluate potential risks across different investment scenarios, providing advisors with detailed risk management tactics that help them make well-informed and sound financial decisions.
3. Enhanced customer service
AI-powered chatbots and virtual assistants can be used to:
- Handle routine inquiries.
- Provide information on account balances.
- Answer frequently asked questions, etc.
This way, advisors have more time to focus on high-value tasks.
4. Regulatory compliance
Financial services are among the most heavily regulated professional services. AI can help achieve and maintain compliance despite changes in regulatory or risk landscapes.
AI systems can identify suspicious transactions and flag compliance risks, making fraud detection much more efficient.
Moreover, AI can ensure that client onboarding processes meet regulatory standards by automating document collection and validation.
5. Lead generation and marketing
AI can help identify potential leads by analyzing social media activity, demographic data, and online behavior and leveraging predictive analytics to qualify them.
Once it collects and analyzes leads’ data, AI can craft personalized marketing campaigns for prospects based on their financial interests and preferences.
6. Workflow automation
Finally, AI tools can automate time-consuming tasks like data entry, meeting scheduling, and email management, freeing advisors to focus on client relationships.
In addition to automating administrative tasks, AI can automatically generate detailed financial reports with projections and insights, reducing manual work across levels.
What Are the Best AI Tools for Financial Advisors?
1. Team-GPT: Customize various AI models to create better-tailored financial plans, streamline operations more efficiently, and conduct more accurate risk assessments with your team.
2. Axyon: All-in-one portfolio management.
3. Lead Genius: Targeted lead generation.
4. Kensho: Risk analysis.
5. AdvisorEngine: Workflow automation.
6. Intercom: Customer service.
7. Actimize: Fraud detection and compliance.
8. Anyword: Generates data-driven marketing copy.
9. Datamaran: ESG platform.
10. Alteryx: Data analytics and reporting.
1. Team-GPT
Team-GPT offers the best AI platform for financial advisors looking to adopt AI across their organization and collaborate on prompts.
Full disclosure: Even though Team-GPT is our tool, I’ll provide an unbiased perspective on why it is the best AI tool for financial advisors.
Team-GPT is an enterprise AI platform built for teams of all sizes and across industries looking to:
- Improve AI adoption across their organization.
- Collaborate on AI projects in real-time.
- Personalize AI engines and tailor them to their unique needs, use cases, and preferences.
When it comes to the specific features and capabilities that make Team-GPT the perfect choice for financial advisors, there are several to consider.
Feature #1: Fully customizable AI models
Given the specifics of your work, the best thing you can do as a financial advisor is to have a bespoke AI solution perfectly tailored to your unique needs and goals.
However, for most, building an AI model optimized for their needs from scratch is not viable.
Having this in mind, our team built Team-GPT as a fully trainable and customizable solution that lets you create your own AI powerhouse in time at a fraction of the cost.
Firstly, Team-GPT is model-agnostic, meaning you can use multiple AI models simultaneously, including OpenAI, Anthropic, Gemini, and others.
Your team can easily switch between models within the same chat, allowing you to use the model most appropriate for a certain task or query every single time without creating dozens of new chats.
Moreover, Team-GPT’s ML algorithms learn from your prompts and use cases, adjusting the platform to your unique needs on the fly.
As a result, your whole team can benefit from AI, as the platform will eventually become your personal financial assistant.
Feature #2: Real-time collaboration
Team-GPT has real-time collaboration options, so your team—including professionals from other areas like tax specialists—can collaborate on important projects like financial plans, reports, or strategies.
Within a single chat, each member with appropriate permissions can:
- Prompt the chat.
- Switch between AI models.
- Add comments and reactions to others’ prompts or messages, which maintains a constant flow of ideas and expertise.
This collaborative approach allows you to significantly reduce processing times and increase efficiency.
Additionally, Team-GPT lets you create knowledge bases, as it allows you to save and organize chats in folders.
This means you can use it to create and store commonly used playbooks, investment strategies, or client service protocols, making it easy to access and update shared resources.
Feature #3: Comprehensive AI Toolkit
Team-GPT’s AI Toolkit contains several functionalities that financial advisors can use for handling various tasks, including:
- Content creation and personalization – AI Pages feature lets you generate tailored content for your clients, such as personalized financial reports, emails, or educational or marketing material, based on individual client needs. The content can be easily tweaked, optimized, and edited from there, all within a single chat.
- Data analysis – Financial advisors use this feature to analyze and process all kinds of relevant text files, including client portfolios and other financially relevant data. As a result, they can easily extract valuable insights, summarize reports, detect fraud, identify potential compliance issues, and more.
- Scenario modelling – Advisors can ask Team-GPT to simulate “what-if” scenarios (e.g., how a market downturn would impact a portfolio), making it easier to present options to clients. The fork chat option is perfect for this, as you can test various outcomes without disrupting the original chat.
- Client service – Thanks to Team–GPT’s Personas feature, you can prompt the chat to act like an expert in a specific area (in this case, a financial advisor) to provide relevant, accurate, and contextual answers to your client’s questions.
Feature #4: Enterprise-grade security
Financial advisors handle highly sensitive data, meaning that robust data security is a must.
This is one of the reasons why Team-GPT is one of the financial advisors’ favourite tools, as it provides bulletproof security to all users, regardless of size, industry, and use case.
This means we guarantee military-grade security to all our users, including:
- Data encryption.
- No training on your data.
- Detailed audit logs.
- Workspace administration.
- Custom permission settings.
- Upholding all global security standards (such as SOC 2 Type II, ISO27001, and GDPR).
Our Enterprise plan users can access additional security features (e.g., on-premise and cloud deployment) built specifically for large businesses and their unique data and privacy concerns and requirements.
Pricing
Team-GPT has two pricing plans:
Business: $20 per user per month, built for small to mid-sized companies and starting at ten users, includes:
- Latest models of OpenAI and Anthropic.
- One collaborative workspace.
- Personalized AI Toolkit with Prompt Library, Custom Instructions, and AI editor
- Practical AI applications tailored to various use cases.
- Advanced usage reports, and more.
Enterprise: Custom pricing, starting at 150 users, built for enterprise companies, includes:
- Everything in Business.
- Deployment on private cloud or on-premises.
- Unlimited workspaces.
- Enterprise-level security measures.
- Using custom AI models and more.
Note: There’s a 10% annual subscription discount on the Business plan.
Pros & Cons
✅ Highly customizable and flexible, allowing you to tailor it to any use case and goal.
✅ Shared workspaces for easy team collaboration.
✅ Model-agnostic, meaning that you can bring any AI model to the platform.
✅ Customizable prompt libraries.
✅ Advanced usage reports help you streamline and improve AI adoption.
❌ Designed for team use, so its pricing starts at a minimum of 10 users.
❌ Most advanced security options are available only on the Enterprise plan.
2. Axyon
Best for: Portfolio management.
Axyon is an AI platform designed to help investors, investment and asset managers, and financial advisors manage their investment portfolios more efficiently.
It leverages AI to track relevant data, identify anomalies, and detect potential risks, allowing financial advisors to create optimized client portfolios.
Features
- Tracks various factors relevant to predicting asset returns, including sentiment, market dispersion, macroeconomic indicators, etc., to make accurate predictions and help you make sound financial decisions.
- AI Compass provides alerts on predicted relative outperformance and underperformance of financial assets based on relevant trends and potential risks.
- AI Signals rank assets based on their predicted performance, allowing you to focus on high-performing, high-return ones.
Standout feature – AI-driven investment strategies
Axyon’s best feature is its AI-powered investment strategies, which deliver excellence through ML algorithms, predictive analytics, and AI data processing capabilities.
It has a wide range of ready-made strategies in addition to enabling you to craft bespoke ones for each client.
Pricing
Unfortunately, Axyon doesn’t publish its pricing data.
It’s best to contact its sales team for more details.
Pros & Cons
✅ Trainable and customizable.
✅ Advanced investment strategies, which are especially useful if you deal with complex, high-requirement clients.
❌ Highly dependent on the data quality you feed into it.
❌ Steep learning curve.
3. Lead Genius
Best for: Highly targeted lead generation.
Lead Genius is an AI-powered lead generation platform designed for users with niche target audiences.
This makes it a good solution for financial advisors who want to detect high-value leads without wasting time and other valuable resources on poorly targeted lead-generation strategies.
Features
- Tracks champions and decision-makers, alerting you when a relevant change in these profiles occurs, allowing you to pounce on them when they’re most likely to convert.
- Provides on-demand data on your ideal leads based on your ICP, target market, and other unique business requirements.
- AI web scraper collects bespoke insights into your leads from anywhere on the web.
Standout feature – AI-powered lookalike audiences
The best thing about Lead Genius is that it can tell you who to focus your marketing efforts on from the get-go.
It leverages AI and LLMs to collect and analyze data, creating highly accurate lookalike audiences based on your high-performing accounts.
As a result, instead of using the spray-and-pray technique, you’ll be able to discern which individuals and companies are most likely to be interested in your services and better understand what makes them tick.
Pricing
LeadGenius doesn’t disclose its pricing or provide information regarding the factors that affect the price.
This means you’ll have to contact its sales and ask for a custom quote.
Pros and Cons
✅ Helps you find and track leads from very specific verticals.
✅ Provides 100+ deep insights on individuals and companies, allowing you to easily pinpoint the leads that best match your ICP.
✅ Intuitive design.
❌ Opaque pricing.
❌ Occasional lead data inaccuracies.
4. Kensho
Best for: Risk analysis.
Kensho, a product of S&P Global, is an AI-driven analytics platform that specializes in extracting insights from complex financial data.
This makes it ideal for risk analysis in portfolio management, market evaluation, and operational decision-making.
Features
- Extract provides extraction of critical insights from tables and text in complex documents, allowing you to quickly detect potential anomalies and risks.
- Link processes and standardizes incoherent datasets, making it easier to identify threats before they cause damage to your client’s portfolios.
- Graphical user interfaces provide users with interactive visualizations for presenting risk metrics and predictions clearly.
Standout feature – Nerd
When it comes to analyzing potential risks, financial advisors will be most thankful for Kensho’s Nerd feature.
Nerd unlocks new connections and deeper insights in various data sets by systematically uncovering the companies, people, places, events, and more in your text.
This makes it the perfect solution for screening negative news, PEPs, name matching, and other risk-monitoring processes.
Pricing
Kensho opted against disclosing prices for its solutions, given they’re highly customizable.
As a result, their exact cost depends on a variety of factors.
This is why it’s best to contact its team for a custom quote.
Pros & Cons
✅ Provides actionable insights and comprehensive data visualizations for easier risk detection.
✅ Seamless integrations with a wide range of financial tools allow it to fit well into a financial advisor’s tool suite.
✅ Efficiently handles unstructured data.
❌ High cost.
❌ Complex interface.
5. AdvisorEngine
Best for: Workflow automation.
AdvisorEngine is a robust wealth management platform designed to help financial advisors and asset managers be more efficient in their work.
It allows financial advisors to streamline operations by automating workflows, enhancing client interactions, and integrating critical tools.
Features
- Lets you automate tasks and digitize all your client services with a robust workflow engine, including everything from standard onboarding to more complex financial workflows.
- A rich library of workflow templates to help you get started.
- A workflow monitor allows you to keep an eye on all active workflows for each client and track progress and performance.
Standout feature – Recurring Actions
AdvisorEngine’s Recurring Actions are one of its most powerful automation features.
It allows you to automate various tasks at regular intervals, ensuring consistent follow-ups and client engagement for every client.
Pricing
AdvisorEngine is another platform that doesn’t publish prices, meaning it’s probably on the more expensive end of the range.
Contact its sales for a custom quote.
Pros & Cons
✅ Easy to use and quick to implement.
✅ Robust integrations.
✅ Customization options.
❌ No real-time alerts when an action within a workflow is completed.
❌ The tool can get expensive, according to reviews.