The Crew from Stuttgart, established in 1983, is a member of the GWA and ranks among the leading owner-managed agencies in Germany. Specializing in creative sales campaigning, they serve prominent brands such as ratiopharm, Bosch, and dormakaba. With a team of around 70 employees, The Crew not only operates its core agency services but also boasts specialized units for digital solutions (The Crew Digital), as well as film and audio communication (The Crew Motion and The Crew Audio).
Problem
Solution
Result
Before adopting Team-GPT, The Crew's challenges centered around finding a tool that allowed them to utilize AI models within a collaborative environment. They needed a system where prompts could be centrally stored and accessed by all team members, rather than saving them individually in separate documents. Additionally, the inability to share chat histories meant that valuable insights and conversations were siloed, limiting team collaboration. The Crew were also concerned about being overly dependent on a single large language model and wanted the flexibility to integrate other AI systems to mitigate this reliance.
Recognizing these limitations, particularly the lack of collaboration features and the dependency on one system, The Crew began searching for a solution that could address these issues. Their goal was to find a future-proof platform capable of handling all AI processes within their company. Essentially, they needed a platform that would enable us to manage all AI-related tasks in one place, enhancing both efficiency and flexibility.
4. Use Case Development: The group of power users continued to develop specific use cases demonstrating significant efficiency and productivity gains.
"Team-GPT supports our entire value chain—from strategy development and conceptualization to content creation—essentially anywhere that content generation is required."
"The most significant efficiencies are realized in processes where reusable prompts can be applied," noted Michael. "Team-GPT has effectively reduced the challenge of starting from a blank page."
“The key factors to consider are collaboration capabilities, flexibility to adapt to different AI models, avoidance of dependencies on major providers, and robust data security measures. In our experience, Team-GPT effectively met all these criteria, making it the right choice for our needs.“
