The Ultimate A/B Testing Framework for Marketing Teams

Webinar Overview

Join us for a data-driven masterclass with Casey Hill, Chief Marketing Officer at DoWhatWorks, as he reveals the A/B testing strategies that are transforming content marketing results in 2025.

In this 60-minute session, our Co-founder & CEO, Iliya, will host an honest conversation about what’s actually working in content optimization. Casey will share real test results, expose common testing mistakes, and demonstrate practical applications that marketing teams can implement immediately – regardless of budget or team size.

What Attendees Will Learn

• A proven A/B testing framework that eliminates guesswork from your content strategy
• How to compete with enterprise-level testing programs using limited resources
• Real case studies showing the highest-impact elements to test first
• Practical interpretation methods that turn data into actionable content improvements
• Team-GPT’s current testing methodology with transparent results and learnings
• Live demonstration of actual tests running on both platforms
• Specific techniques to overcome the most common testing challenges for mid-market teams