Building the AI-First Marketing Agency of the Future

Webinar Overview

Join us for the next episode of our AI at Work series as we explore how a leading German agency completely transformed their operations with AI.

Andre, VP of Revenue at Team-GPT, sits down with Michael Frank, Co-Owner of The Crew and author of “Generative AI in Practice,” alongside Kai Wanner, Senior Digital Consultant. Together, they’ll reveal how this Stuttgart-based agency serving brands like Bosch and ratiopharm evolved from traditional methods to become an AI-powered marketing organization.

From their unique perspective managing complex B2B2C campaigns, Michael and Kai will share practical insights on implementing AI solutions across creative, strategic, and operational functions. Discover their proven approach to employee buy-in, process transformation, and the specific AI applications that are driving real results for their 70-person team.

What Attendees Will Learn

• The strategic roadmap behind The Crew’s AI transformation journey
• Practical AI applications for research, briefing analysis, and content production
• How to manage change resistance when introducing AI tools across your organization
• Real-world demonstrations of AI-powered creative processes and project management
• The Crew’s vision for what marketing agencies will look like in 2030
• Actionable advice for agencies starting their AI adoption journey

This session includes live demonstrations of The Crew’s AI workflows, followed by an interactive Q&A covering prioritization strategies, success metrics, and overcoming implementation challenges.