How The Crew increased content production efficiency by up to 60% with Team-GPT

The Crew from Stuttgart, established in 1983, is a member of the GWA and ranks among the leading owner-managed agencies in Germany. Specializing in creative sales campaigning, they serve prominent brands such as ratiopharm, Bosch, and dormakaba. With a team of around 70 employees, The Crew not only operates its core agency services but also boasts specialized units for digital solutions (The Crew Digital), as well as film and audio communication (The Crew Motion and The Crew Audio).

Problem

Lack of collaborative AI tools, siloed insights, and overdependence on a single LLM

Solution

Implemented Team-GPT for centralized prompt management and multi-AI integration

Result

10-60% time savings in content creation, improved idea generation, and scalable output

Challenge

Before adopting Team-GPT, The Crew's challenges centered around finding a tool that allowed them to utilize AI models within a collaborative environment. They needed a system where prompts could be centrally stored and accessed by all team members, rather than saving them individually in separate documents. Additionally, the inability to share chat histories meant that valuable insights and conversations were siloed, limiting team collaboration. The Crew were also concerned about being overly dependent on a single large language model and wanted the flexibility to integrate other AI systems to mitigate this reliance.

Recognizing these limitations, particularly the lack of collaboration features and the dependency on one system, The Crew began searching for a solution that could address these issues. Their goal was to find a future-proof platform capable of handling all AI processes within their company. Essentially, they needed a platform that would enable us to manage all AI-related tasks in one place, enhancing both efficiency and flexibility.

Solution

Team-GPT was introduced as the solution to all the challenges the company was facing in their AI journey. As a marketing agency, increasing productivity across various content creation processes is essential - that was the goal.

Initially, Team-GPT was utilized as a solution for copywriting and headline generation. Overtime, its use expanded into project management and strategic planning as well due to a very efficient use of the Prompt Library and Custom Instructions.

Today, it's integrated across their entire workflow, driving everything from strategic planning to final content delivery. Essentially anywhere that content generation is required. The integration of Team-GPT into their workflow was methodically executed in 5 steps:

1. Pilot Testing: The Crew started with a select group of power users to test the system and understand its capabilities. These power users were responsible for writing and storing prompts that would be used the most by the team. They also received specialized training to maximize their effectiveness with the tool.

2. Expert Training: They then designated 'tool experts' within each team. They were responsible for sharing their knowledge and training their colleagues.

3. Comprehensive Tutorials: All team members were required to complete Team-GPT tutorials to familiarize themselves with the system and learn effective prompting techniques.

4. Use Case Development: The group of power users continued to develop specific use cases demonstrating significant efficiency and productivity gains.

5. Ongoing Adaptation: Continued development and sharing of new use cases to keep all team members abreast of the best practices.

Team-GPT's features addressed their needs by:

"Team-GPT supports our entire value chain—from strategy development and conceptualization to content creation—essentially anywhere that content generation is required."

Michael Frank
Co-CEO, The Crew

Results

After using Team-GPT, The Crew saw substantial improvements in how fast they could work, saving between 10% and 60% of their time in content generation tasks.

The most significant efficiencies occurred when the team could reuse the same prompts for similar tasks. Beyond time savings, it also accelerated idea generation and prototype development - they never had to start projects with a blank page anymore.

Thanks to Team-GPT, the team can now create more content for their clients, and make sure each piece was exactly what their target audience needs. The best part is that they could do all of this work much faster than before.

"The most significant efficiencies are realized in processes where reusable prompts can be applied," noted Michael. "Team-GPT has effectively reduced the challenge of starting from a blank page."

Michael Frank
Co-CEO, The Crew

“The key factors to consider are collaboration capabilities, flexibility to adapt to different AI models, avoidance of dependencies on major providers, and robust data security measures. In our experience, Team-GPT effectively met all these criteria, making it the right choice for our needs.“

Michael Frank
Co-CEO, The Crew

AI Toolkit

Speed up work with pre-made prompts, use cases, and editable AI Pages

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