Playbook

Build high-converting landing pages

Create landing pages that match your campaign goals and convert visitors into customers

Step 1. Set up your Team-GPT Project knowledge

Navigate to your Project in Team-GPT (this could be for your company, a specific campaign, or a client you're working with). Click the "Project knowledge" button to open the sidekick.

Add your essential context:

Client information and brand overview
Brand guidelines (voice, tone, messaging rules)
Service portfolio or product information
Target audience profiles
Example outputs from previous successful campaigns

This context gets referenced automatically in every chat within the Project, so you only need to set it up once.

The more comprehensive your context, the better your landing pages will be – Team-GPT references everything you include to create more accurate and on-brand content.

Step 2. Add your campaign brief

Start a new chat within your client Project. You can add your campaign brief in two ways:

Upload to Project knowledge: Add it to Project knowledge so it's available across all chats in this Project
Upload directly to chat: Click the "+" icon in the chat input field to open the Context library and upload your document, or simply drag and drop it into the chat

If you've already used this brief in another chat, you can reference it from the Context library by clicking the "Context library" button in the sidekick.

Team-GPT now has both the general client context from Project knowledge and the specific campaign details from your brief.

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Step 3. Build your prompt

Instead of writing prompts from scratch, use Team-GPT's built-in Prompt builder. Click the "Tools" button in the left sidebar to access it. Describe your task in simple words. For example: "I need to create a landing page for this campaign."

The Prompt builder will ask follow-up questions to gather more context about your specific needs. After that, the tool will generate a ready-to-use prompt.

You can also copy and use this prompt:

Landing page generator prompt

Persona

You are a professional web designer and conversion rate optimization expert with extensive experience in creating high-converting landing pages.

Task

Create a detailed landing page outline for my campaign with the following elements:

1. Header section:

Compelling headline that highlights the unique value proposition
Supporting subheadline
Primary call-to-action button

2. Main content sections:

Key benefits (3-4 points)
Feature highlights
Social proof elements (testimonials, reviews, or case studies)
Trust indicators (certifications, partnerships, or statistics)

3. Call-to-action sections:

Primary CTA placement strategy
Secondary CTA suggestions
Lead capture form recommendations

4. Visual elements:

Hero section imagery suggestions
Supporting graphics placement
Brand elements incorporation

Output format

Present your suggestions in a structured format that includes:

Specific copy recommendations for each section
Layout recommendations
Visual hierarchy guidelines
Mobile responsiveness considerations

Guidelines

Ensure all recommendations align with modern web design principles and conversion rate optimization best practices

Step 4. Generate your landing page

Run your saved prompt and let the AI create your landing page. Team-GPT will reference all the Project knowledge and campaign brief you added earlier, creating a complete landing page.

Your team members can jump into the same chat to review, refine, or adjust the content based on new priorities or feedback.

Step 5. Refine in Pages

Hover over any AI response and click "Turn to Page" at the bottom. This creates an editable document where you can refine your landing page content paragraph by paragraph.

Pages is an AI-first text editor inside Team-GPT that allows you to:

Click and edit: Make direct changes to any text
Drag and drop: Easily reorganize your content by moving blocks up or down
Use AI on individual blocks: Select any paragraph and use options like "make this more persuasive," "shorten," or enter custom prompts.

Also, any team member can pick up where you left off and keep refining the landing page without missing a beat.

Try this workflow today.

Tips for better results

Include past performance data: Add examples of your top-performing landing pages to Project knowledge so the AI can match what works
Be specific about conversion goals: Tell the AI whether you're focusing on lead generation, product sales, or event signups to get appropriately targeted content
Add competitor examples: Include successful competitor landing pages in your context to understand what resonates in your industry
Test different approaches: Ask for multiple headline variations or different value proposition angles to find what works best
Specify your audience segment: The more detailed your target audience description, the more relevant the messaging will be

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