Playbook
How House of Growth SEO agency creates 160 articles monthly
With AI-powered workflows in Team-GPT, simplifying research and article outlining saved 85 hours of work
2x growth
Scaled from 80 to 160 articles monthly with the same team size by optimizing content operations.
The efficiency gains freed team members to focus on strategic work instead of repetitive tasks.
+85 hrs
+Accuracy
Using Project knowledge and web search led to content research without increasing headcount.
Team-GPT has transformed our SEO workflow. We generate comprehensive content outlines in minutes rather than hours. We optimize content more efficiently by starting with solid NLP-friendly structures. With Team-GPT handling the foundation work, we focus our expertise where it matters most- creating strategic, product-focused content that ranks.
John Ozuysal
CEO @ House of Growth
CEO @ House of Growth
Table of Contents
The House of Growth Content System
House of Growth developed a practical system combining their SEO expertise with Team-GPT to deliver results:
1. Content Outline Creation: Writers input their topic, keywords, and title along with specific formatting rules into Team-GPT to generate detailed, SEO-optimized outlines in minutes instead of hours.
2. NLP-Friendly Content Development: The team uses AI to craft direct paragraphs that satisfy search engine algorithms by providing clear answers to search queries, improving both readability and ranking potential.
3. Task Automation:
Team-GPT handles time-consuming tasks like competitive research, keyword analysis, and outline formatting, allowing writers to focus exclusively on adding unique insights and client-specific value.
How to create an SEO blog post outline with Team-GPT
1. Create a Project and add Project knowledge
Log into Team-GPT and create a new project called ‘SEO Blog Post Outline’.
The left sidebar shows all your Projects. Creating a dedicated project keeps all of your work organized in one place and makes collaboration with team members easier.
Pro tip: How to create a Project in Team-GPT
Click the '+' button next to 'Shared' or 'Private' in the left sidebar to create a new Project. Add a clear description of what this project is for.
2. Add Project knowledge
Project knowledge is where you store all the information that will guide Team-GPT in creating your content outlines.
You can add:
- Rules for content brief creation: Your specific requirements and formatting preferences
- Example briefs: Samples of outlines that match your desired format
- Benchmark articles: Links to high-ranking articles as references
- Content style guidelines: Any specific writing requirements for your brand
Pro tip: How to set up Project knowledge
Click on the 'Project knowledge' button in the chat input field. Add your guidelines in the 'Project information' section, upload reference files or add web links.
3. Conduct your research
Before creating each outline, research your topic thoroughly:
- Search Google for your main topic
- Analyze the top 3 ranking articles for structure and content
- Use a keyword research tool like Ahrefs to identify what keywords these top articles rank for
- Identify your main topic, potential title, primary keyword, and secondary keywords
- Note important subtopics and angles that top-performing content covers
4. Create or use a Prompt template
Open the Team-GPT prompt library and create a reusable prompt. Add these four main input fields as variables:
- Main topic (e.g., “how to write a cold email”)
- Title (e.g., “How to Write a Cold Email: Guide for Beginners”)
- Primary keyword (e.g., “how to write cold email”)
- Secondary keywords (optional but helpful)
John's prompt template
Write me an outline of an SEO optimized blog post with the following specs:
Topic = {{Blog post topic}}
Title = {{Title}}
Primary keyword = {{Primary keyword}}
Secondary keywords = {{Secondary keywords (optional)}}
Example brief = {{example brief}}
5. Generate and review the outline
Run your prompt and watch Team-GPT create an outline with headers, key points, and NLP-optimized paragraph examples.
Team-GPT saves you hours of time. It builds a complete structure based on your inputs and context.
When reviewing your outline:
- Compare headers with top-ranking articles
- Remove unnecessary sections
- Add product-related sections if needed
- Add client information, data, or statistics
- Review the NLP-optimized paragraph examples
To create good content outlines with Team-GPT
How to edit your SEO blog post outline with Pages
1. Turn your chat output into a Page
After generating your SEO content outline in chat, you can transform it into an editable document using Pages. This step lets you make final adjustments to your outline before sending it to writers.
Pro tip: Turning Chat messages into Pages
To turn a chat message into a page simply hover over the bottom of a message and click on 'Turn to Page'.
2. Edit and optimize the content
Pages gives you complete control over your content. You can modify titles and headers to better match search intent.
Each paragraph becomes a block that you can click and edit, reorganize, or delete if unnecessary. You can adjust key points to target your specific audience, simplifying complex sections or adding more detailed information as needed.
3. Fine-tune
This final step ensures your document is ready for writers. Review the document for flow and completeness, making sure all sections align with your SEO strategy. After making edits, save your Page and share the outline with your team.
How to write NLP-friendly paragraphs with Team-GPT
Method 1: Transform headers into content
- Take a header like “What is a cold email?”
- Ask Team-GPT to write an NLP-friendly paragraph
- Get a direct, clear response with no fluff
Method 2: Improve existing content
Let’s say you already have an existing article and want to update it. You can copy and paste the text into Team-GPT, and it will give you feedback:
- Copy your current paragraph into Team-GPT
- Ask for an NLP-friendly version
- Compare the original with the optimized version
Train your writing team
- Show writers both versions of a paragraph
- Ask Team-GPT to compare the differences between the two paragraphs and explain why the one you suggested is NLP friendly
- Use these explanations to train your team
Pro tip: What makes content NLP-friendly?
Good content for search engines:
- Answers questions directly
- Starts with the main point, not stories
- Avoids unnecessary words
- Uses clear language that’s easy to understand