Finding the best AI tools for B2B marketing is the best thing you can do for your business, as they have a proven ability to increase marketing efficiency and boost ROI.
However, determining which are worth investing in may be challenging given the number of AI-driven platforms on the market.
I’m here to help – as a serial entrepreneur and AI expert, I know exactly which tools you need to focus on for optimal results.
I selected the 10 best platforms, each with various use cases covering all the essential areas of B2B marketing – from lead generation to content creation and more – to ensure everyone finds their match.
But first, let’s point out the key factors I considered when vetting tools for my list.
Table of contents
What Factors Should You Consider When Shopping for AI Marketing Tools?
#1: Depth of AI Features
The first thing to take into account when picking an Artificial Intelligence marketing platform is, of course, the features it provides.
Some tools are more versatile, offering a wider range of features that can adapt to various purposes and needs, whereas others have features designed for a single designated use case.
Ensure you find the tool that fits your unique use case and requirements and includes all the key functionality you need to avoid using several separate tools.
#2: Price
The good thing about the oversaturated AI tool market is that it’s easier to find robust AI platforms with reasonable prices.
Look for tools that:
- Have straightforward pricing structures to avoid dealing with hidden costs.
- Offer the best value for money regarding each package’s key features and capabilities.
#3: Customization options
One of the best things about AI is that it is generally highly trainable and customizable.
This means you can easily adjust it to your specific use case and organization, provided the AI model you choose is suitable for it.
Focus on AI tools that allow for tailoring and personalization, especially if you aim to drive AI adoption across your organization and make the most of it.
What Are the Best AI Tools for B2B Marketing?
- Team-GPT – Lets you customize popular AI models and collaborate in real-time on marketing projects, from creating optimized strategies to producing content.
- Warmly – AI-powered lead generation and qualification.
- Frase – Helps you create SEO-optimized content or optimize existing content.
- Ocoya – Best for AI-powered social media marketing.
- Smart Copy by Unbounce – Create ad copy and landing pages optimized for your audience.
- Copymatic – Automates the content creation process.
- Emarsys – Omnichannel marketing solution.
- Pictory – Video generator.
- ADYOUNEED – Ad generation and management.
- OhMyCustomer – Brand monitoring.
1. Team-GPT
Team-GPT is the best AI tool for B2B marketing teams looking to:
- Work on projects together.
- Tailor AI models to their specific requirements and make them their own.
- Cover as many potential use cases with a single platform.
Full disclosure: Even though Team-GPT is our tool, I’ll provide an unbiased perspective on why it is the best AI tool for B2B marketing teams.
Team-GPT is an enterprise AI platform designed to help teams of all sizes and from various industries fully adopt AI and use it to improve their business operations across levels.
As such, it has several features that are a favorite among B2B marketing teams:
Feature #1: Lets you tailor various AI models to your use case
The first thing that sets Team-GPT apart from most AI tools is the fact that it’s model-agnostic.
This means that your team can use more than one AI model at once, easily switching between them within a single chat, meaning no multiple tabs, chats, or subscriptions.
Team-GPT integrates with all the popular generative AI models, such as Claude and ChatGPT, providing you with full access to their latest versions.
Moreover, its Business plan allows you to integrate your custom AI model, if you have one, and use it with other AI engines.
In addition to enabling you to harness the full power of the best AI models available today, Team-GPT has a few other capabilities that make it flexible and easy to adapt to each team’s needs.
Firstly, its Machine Learning models allow it to learn on the go. This meant the more you use it, the more its AI models will attune to your use cases, needs, brand voice and style, and more.
This means you’ll get an AI solution completely tailored to your brand, allowing you to easily produce content, craft strategies, and design lead-generation techniques that perfectly align with your goals and brand style.
Secondly, you can create prompt and use case libraries where you can store custom prompts and use cases your marketing team leverages most often.
This allows for easier navigation and better efficiency across levels while promoting a consistent brand style throughout channels and projects.
Feature #2: Versatile AI toolkit
Team-GPT has a wide range of highly adaptable AI functionalities that enable you to centralize all your marketing efforts and boost your team’s productivity.
Some of the AI capabilities marketing teams find most useful include the following:
- Pages let you ideate, create, edit, and SEO optimize long and short-form content for various purposes, all in a single place, with the whole team collaborating.
- 100+ ready-made use cases to help kickstart AI adoption in your marketing tasks and operations.
- Real-time web search enables you to run hours of manual research in seconds thanks to powerful AI algorithms that find all the data and keywords you need.
- Personas allow you to instruct AI models to act like a specific persona (e.g., customer, marketing specialist, industry expert, etc.) and provide expert insights into a certain topic, deliver contextual, relevant answers to queries, or provide highly personalized content for particular audiences.
Feature #3: Image generation
Team-GPT also integrates with DALL-E, allowing you to generate any kind of visuals within its chats.
All it takes is giving Team-GPT a natural language prompt, and the platform will create the image you need, allowing you to choose the size and resolution that best fits your vision.
If you need help with crafting the right prompt for the image you need, Team-GPT has a special feature.
When you double-click the “Prompt” button, the platform will create an enhanced prompt, adding more context and details to the initial prompt before generating the image for better results.
Feature #4: Real-time collaboration
It is pivotal for the success of your marketing efforts to allow the whole marketing team to collaborate on various projects, from brainstorming strategy ideas to generating content.
Team-GPT lets you do exactly that—work together with your team members in real-time without disrupting the initial chat or creating several separate ones.
Within every chat, each team member can:
- Give them prompts and instructions.
- Switch seamlessly between AI models.
- Add comments and reactions to others’ prompts or messages, keeping a steady flow of ideas, opinions, and thoughts.
- Use the fork chat feature to explore different outcomes without changing the original conversation, making it ideal for A/B testing, scenario analysis, and more.
Additionally, all chats can be organized into folders and subfolders for easy access, ensuring that relevant conversations are not misplaced.
This approach keeps the whole team on the same page and promotes a smooth flow in your AI-powered marketing operations.
Pricing
Team-GPT has two pricing plans:
Business: $20 per user per month, built for small to mid-sized companies and starting at ten users, includes:
- Latest models of OpenAI and Anthropic (meaning you get the entire Claude suite on this plan).
- One collaborative workspace.
- Personalized AI Toolkit with Prompt Library, Custom Instructions, and AI editor
- Practical AI applications tailored to various use cases.
- Advanced usage reports, and more.
Enterprise: Custom pricing, starting at 150 users, built for enterprise companies, includes:
- Everything in Business.
- Deployment on private cloud or on-premises.
- Unlimited workspaces.
- Enterprise-level security measures.
- Using custom AI models and more.
Note: There’s a 10% annual subscription discount on the Business plan.
Pros & Cons
✅ Highly customizable and flexible, allowing you to tailor it to any use case and goal.
✅ Shared workspaces for easy team collaboration.
✅ Model-agnostic.
✅ Customizable prompt libraries.
✅ Advanced usage reports help you streamline and improve AI adoption.
❌ Doesn’t have workflow automation yet.
❌ Designed for team use, which is why it has a mandatory minimum of 10 users to subscribe.
2. Warmly
Best for: AI-powered website lead generation and conversion.
Warmly is a website visitor-tracking platform that leverages AI to recognize, engage, and convert high-intent leads on your website.
It’s a good option for marketing teams that want to maximize their website’s lead-generation potential.
Features
- Identifies companies and individuals visiting your website in real-time.
- Enriches identified website visitors with B2B and intent data, enabling marketing teams to easily detect the ones most likely to convert right now.
- AI Chat is an AI-powered chatbot that can be trained to answer leads’ questions, qualify them, route them, schedule meetings, and more.
Standout Feature: Orchestrator
Warmly’s feature I like the most is its Orchestrator.
This AI-driven feature lets you streamline LinkedIn and/or email marketing campaigns by adding high-value leads that fit your ICP and meet other relevant criteria to outreach sequences that are personalized for each lead.
Pricing
Warmly has a free forever plan that lets you:
- Identify up to 500 people and companies visiting your website per month.
- Pinpoint leads that fit your ICP.
- Set up automated lead routing via Slack notifications.
If you need more features and have more visitors, you can upgrade to one of three paid plans:
- Startup: Starting from $700/mo, includes 3 seats, up to 10,000 identified website visitors, and more.
- Business: From $1,440 to $1,740/mo, depending on the number of identified visitors (10,001-100,000), includes everything in Startup, 10 seats, and more features.
- Enterprise: Custom pricing, includes everything in Business, 20 seats (+$25/month per additional seat), 100,001+ identified visitors per month, additional customization features.
Note: All plans are billed annually.
Pros & Cons
✅ Accurate website visitor identification at both company and individual levels.
✅ Reveals who your hottest leads are right now.
✅ Personalized lead generation and outreach workflows.
❌ Annual plans only.
❌ Fairly expensive.
3. Frase
Best for: Optimizing content for SERP results and enhanced readability.
Frase is an AI-powered SEO optimization tool and content writer widely used by marketing teams to create content that will rank high in SERPs or optimize existing content.
It covers everything from AI-driven keyword research to creating article outlines and SEO-optimizing articles and other types of content.
Features
- Creates detailed article outlines in seconds using headings from top SERP results or letting AI generate one based on those results.
- Helps optimize content by providing a list of topics best-performing competitors covered, keywords you should use, and more.
- AI writer allows you to generate SERP-optimized content in seconds.
Standout Feature: SERP Research
One of the things I like the most about Frase is that it runs full SERP research for you, from top to bottom.
That means it analyzes best-ranked articles and delivers actionable insights, such as word count, domain rating, and heading count, allowing your team to create content set from success from the get-go.
Pricing
Frase offers a free forever plan that includes one user, one SEO document, 10,000 AI Words, and no page tracking.
It offers three paid plans for more advanced users:
- Basic: $45/mo, includes 1 user, 30 SEO documents, unlimited AI Words, 1 page tracking.
- Team: $115/mo, 3 users, unlimited SEO documents and AI Words.
- Enterprise: Custom pricing with a custom number of users and more advanced functionality.
Pros & Cons
✅ Intuitive interface.
✅ Lets you create and re-use templates for content briefs, save custom AI prompts, etc.
❌ The AI writer often creates repetitive, generic content.
❌ Sometimes includes irrelevant results in the SERP research, making optimizing content for the intended topic more difficult.
4. Ocoya
Best for: Creating social content tailored to your audience and optimized for high performance.
Ocoya is an AI-powered social media post generator that lets B2B marketing teams generate posts for various social media platforms and schedule posting.
As such, it’s an excellent choice for teams that rely heavily on social media to generate and convert leads.
Features
- Drag and drop social media content editor lets you manually create all kinds of posts, including text and visuals using templates, stock photos & videos, licensed music, AI-generated captions, etc.
- AI writing assistant helps with everything from captions and hashtags to image generation and repurposing content.
- Scheduling lets you schedule posting across platforms.
Standout Feature: Social Media Marketing Automation
Ocoya’s standout feature is its AI-powered social media marketing automation.
It leverages AI to generate optimized posts from your RSS feeds, including your captions, images, and hashtags.
Pricing
Ocoya has 4 pricing plans:
- Bronze: $19/month.
- Silver: $49/month.
- Gold: $99/month.
- Diamond: $199/month.
There’s also a free trial that lets you test the waters with Ocoya’s functionalities.
Pros & Cons
✅ Excellent for scheduling posting across platforms.
✅ AI assistant provides significant help in creating optimized social media posts.
❌ Glitchy.
❌ Lack of native integrations with important platforms like YouTube or Pinterest.
5. Smart Copy by Unbounce
Best for: Generating converting ad copy and landing pages.
Smart Copy is Unbounce’s product that can be used as a standalone solution.
Unbounce is a platform that lets you build landing pages optimized to attract and convert more leads.
Therefore, it’s no surprise that Smart Copy is primarily geared toward helping you create compelling copy for your landing page.
Features
- Easy-to-use copy generator that requires minimal prompts to give you the desired output quality.
- Desktop app that lets you use AI content creation even when working in desktop apps like Word, Slack, Photoshop, and more.
- Chrome extension that helps you write, rewrite, summarize, or expand any kind of copy anywhere – in your email, documents, or website.
Standout Feature: Templates
Smart Copy has 45+ templates to speed up producing various kinds of content.
These cover everything from landing page and email copy to scripts and tags for TikTok videos and more.
Pricing
Smart Copy has a generous free plan that includes up to 40 monthly credits, which you can spend on one project (one brand), templates, and both the desktop app and Chrome extension.
If you need more, you can upgrade to one of two paid options:
- Essential: $9/mo, includes three projects, 200 credits, and a long-form content AI writer.
- Unlimited: $49/mo, unlimited projects and credits.
Pros & Cons
✅ Intuitive interface.
✅ Solid freemium for basic users.
❌ Big leap from the first paid plan to the second, which is the only one to include unlimited credits.
❌ Limited use cases.
6. Copymatic
Best for: Putting the entire content generation process on autopilot.
Copymatic is an AI-powered content generation tool that helps businesses create high-quality, SEO-optimized content quickly and efficiently.
It focuses on automation and scalability, making it an excellent option for B2B marketing teams that need to produce content on a scale without compromising quality or search engine performance.
Features
- Content scheduling and automatic publishing let you put whole content campaigns on autopilot.
- 50+ available tools for creating all kinds of content, from ad copy to entire blogs.
- AI-powered SEO recommendations guide you in the right direction when creating content, ensuring it will rank high.
Standout Feature: Chrome extension
Copymatic’s Chrome extension is probably its best feature. It lets you create any type of content using AI whenever and wherever you need it most.
Its 80+ AI writing tools can be used to edit blogs, generate email copy in seconds, and more.
Pricing
Copymatic has three pricing plans:
- Pro: $29/month.
- Team: $49/month.
- Enterprise: $99/month.
All plans provide access to all Copymatic features, with the key difference being the number of autopilot projects you get.
Pros & Cons
✅ All plans provide access to all features.
✅ Wide range of copywriting tools for various purposes and use cases.
❌ Limited creativity, prone to getting repetitive.
❌ Not enough customization options.
7. Emarsys
Best for: Streamlining omnichannel marketing campaigns.
Emarsys is an omnichannel marketing and lead engagement platform that allows you to create and run elaborate campaigns across various channels, including email, SMS, website, and more.
It has a solid range of AI features that allow users to personalize campaigns and run them on scale.
Features
- AI-powered customer segmentation allows for better targeting and personalization based on relevant criteria such as lifecycle stage, engagement propensity, estimated spend, etc.
- Detailed analytics reports to help you track KPIs and extract actionable insights.
- 20+ pre-built outreach tactics for common marketing scenarios (Abandoned Browse, Post-purchase Cross/Up-sell, Winback, etc.), which you can easily deploy.
Standout Feature: Advanced Personalization
Emarsys’ standout feature has got to be its personalization capabilities.
The platform leverages AI to personalize every touchpoint of the customer’s journey, including delivering personalized product recommendations in real-time, tailoring web and email messaging to specific segments, etc.
Pricing
Emarsys opted against publishing their prices. Contact its sales team to get a better idea of its potential cost.
Pros & Cons
✅ Real-time cross-channel personalization.
✅ Robust integrations with a wide range of ecommerce solutions.
❌ Steep learning curve.
❌ Opaque pricing.
8. Pictory
Best for: Generating videos.
Pictory is an AI video generation platform designed for users from all industries – including marketing.
With it, you can create and edit professional-looking videos in minutes.
Features
- PPT to video lets you transform your PowerPoint presentations into professional videos and customize them.
- Library of customizable video templates for various use cases and platforms, which you can easily tweak and deploy.
- Automatic captions allow you to easily add captions in various languages to your videos.
Standout Feature: Video Generator
The thing I like the most about Pictory – and that will appeal to any marketer or marketing agency – is its AI video generator.
With it, you can convert any text or URL into a stunning video in minutes.
Moreover, it allows you to repurpose long videos (such as Zoom meetings or podcasts) by extracting highlights and generating short, branded clips.
Pricing
Pictory has 4 pricing plans:
- Starter: $25/mo, includes 1 user, 200 video minutes, 1 brand kit.
- Professional: $49/mo, includes 1 user, 600 video minutes, and 5 brand kits.
- Teams: $119/mo, includes 3+ users, 1800 video minutes, 10 brand kits, and a shared working space.
- Enterprise: Custom pricing, custom minutes, unlimited brand kits.
Pictory offers a 14-day free trial to let you play with its features before committing.
Pros & Cons
✅ Intuitive interface.
✅ Powerful sync and voiceover capabilities.
❌ Limited templates.
❌ Limited number of AI voices.
9. ADYOUNEED
Best for: Ad generation and management.
ADYOUNEED lets you create ads optimized for your target audience and product in minutes by leveraging the power of AI.
It also includes features that allow for end-to-end ad management, allowing you to control ad spending and performance from a single platform.
Features
- AI-powered daily ad optimization and real-time budget adjustments ensure your ads reach your audience without overspending.
- Clickfraud protects your ads from bot activity and other harmful actions.
- Customizable analytics dashboard for monitoring ads’ performance in real-time.
Standout Feature: SmartCampaign
Digital marketers find ADYOUNEED’s SmartCampaign to be its most valuable feature.
It lets you create winning ad campaigns by providing the platform with your website URL.
Its AI engines take it from there, analyzing all relevant data and delivering various ad versions.
Pricing
ADYOUNEED has three pricing tiers:
- Starter: $29/month.
- Premium: $59/month.
- Ultimate: $99/month.
Using a promo code can give you a 25% discount on the initial prices.
There’s also a free trial to get a taste of ADYOUNEED’s capabilities.
Pros & Cons
✅ Makes creating and running personalized ad campaigns very easy thanks to its SmartCampaign feature.
✅ Integrates well with all relevant ad channels and platforms.
❌ Complex and cluttered analytics dashboard.
❌ Learning curve.
10. OhMyCustomer
Best for: Social listening and brand monitoring.
Knowing how your customers really feel about your brand is essential for creating and refining winning marketing strategies.
OhMyCustomer lets you in on your overall customer sentiment by tracking brand mentions across the web, helping you figure out how satisfied they are, what you can improve, or how you compare to the competition.
Features
- It tracks brand mentions based on relevant keywords you specify, such as your brand name, social media handles, competitors, industry trends, etc.
- Comment/reply tracking lets you monitor entire threads of comments and replies to an initial mention, even when they don’t specifically contain the keyword you’re monitoring.
- Auto-tagging groups insights the platform reveals in relevant categories for easier navigation.
Standout Feature: Visualization Charts
OhMyCustomer’s standout feature is its AI-powered insights and custom visualization charts based on the collected and analyzed data.
This powerful combination enables you to gain a deeper understanding of customer sentiment easily.
Pricing
OhMyCustomer has three pricing tiers:
- Professional: $149/month.
- Growth: $249/month.
- Enterprise: $499/month.
There is no free trial, meaning you’ll have to subscribe from the get-go.
Pros & Cons
✅ Customizable analytics dashboards and reports.
✅ Tracks brand mentions in 50+ languages.
❌ Expensive.
❌ New platform, so there is no saying how well it will fare in the long run.
Boost Your B2B Marketing Success with Team-GPT
While all the platforms I reviewed here have powerful AI-driven capabilities, if you’re a team of 10+ marketers passionate about harnessing AI’s full power to enhance your efforts, Team-GPT is by far the best choice.
With it, you’ll be able to:
- Collaborate on relevant projects using AI to improve everything from brainstorming ideas to bringing them to life.
- Boost marketing efficiency and productivity.
- Drive AI adoption across your team.
Sounds interesting?
Book a demo with our team and learn how Team-GPT can improve your marketing operations before you know it.
Iliya Valchanov
Iliya teaches 1.4M students on the topics of AI, data science, and machine learning. He is a serial entrepreneur, who has co-founded Team-GPT, 3veta, and 365 Data Science. Iliya’s latest project, Team-GPT is helping companies like Maersk, EY, Charles Schwab, Johns Hopkins University, Yale University, Columbia University adopt AI in the most private and secure way.