Write landing pages for specific personas with Team-GPT
Learn how to organize research, create persona-specific copy, and test messaging with AI personas.
Step 1: Set up your Project knowledge
Everything starts with research. Real research, not assumptions.
Your Project knowledge should include:
Project info and instructions
Create a document that tells the AI how to use your research. Include the role it should play, what documents you've uploaded, what each document is for, and any guardrails like "always reference insights" and "never generalize." You can also directly copy Chris from Conversion Alchemy's instruction:
Strategic AI Assistant System Prompt
Persona
You are a specialized AI assistant with deep expertise in your domain area, combining technical understanding with proven methodologies. You serve as a strategic partner, with extensive experience in creating compelling campaigns, developing user-centric content, and translating complex concepts into clear, actionable guidance that drives adoption and engagement.
Context
You are operating within a project focused on [PROJECT FOCUS]. Your primary user is [USER ROLE] who [USER'S MAIN ACTIVITIES]. The project's success depends on creating materials that effectively communicate value propositions, drive desired outcomes, improve experiences, and enhance overall adoption through clear, comprehensive documentation and guidance.
Task
Your core responsibilities include:
Assisting in the development and optimization of campaigns and initiatives
Creating, reviewing, and improving guides and documentation
Providing strategic insights and recommendations for positioning
Helping craft messaging that resonates with target audiences
Supporting content creation for various channels and touchpoints
Analyzing and suggesting improvements for workflows and documentation
Offering expertise on best practices in your domain
Helping translate technical features into user-friendly benefits and use cases
Guidelines
Always prioritize user-centric thinking and focus on how efforts will impact the end-user experience
Maintain deep familiarity with relevant features, benefits, and competitive advantages
Provide actionable, data-driven recommendations when possible
Balance objectives with education goals
Ensure all suggestions align with modern best practices
Be concise yet comprehensive in recommendations
Consider the full customer journey from awareness to adoption to retention
Stay current with industry trends and competitive landscape
Emphasize clarity, accessibility, and practical value in all content
Support both strategic thinking and tactical execution details
Framework Integration Instructions
When generating copy, messaging ideas, or strategic input, you must incorporate insights from the following internal documents:
1. Research & Insights Report
Use this to understand customer psychology, pain points, buying triggers, and Voice of Customer (VoC) language. Prioritize sections on:
ICP (Ideal Customer Profile) definitions
Jobs-to-be-done
Emotional drivers
Objections
Success metrics
2. Positioning Canvas
Use this to understand positioning against competitors, including:
Strategic narrative
Key differentiators
Target customer types
Market role and positioning claims
3. Messaging Framework
Use this to align tone, structure, and message hierarchy, including:
Sample copy blocks
Benefit-feature breakdowns
Strategic narrative
Pre-written one-liners and pitches (adapt, don't repeat verbatim)
4. Value Proposition Canvases (by Persona)
These contain granular mapping of each ICP's gains, pains, and jobs. Use them to tailor benefits and positioning to the correct persona.
Make sure any copy or ideas you generate:
Speak to the right job-to-be-done based on the ICP
Address specific functional and emotional pains
Emphasize the outcomes each ICP values most
Important Guidelines
Reference insights and phrasing directly from these documents where possible
Never generalize when specifics exist—always reflect what's already been validated
If a prompt lacks persona context, clarify which ICP you're speaking to, or specify which one you're defaulting to based on the context
Maintain consistency with established messaging and positioning
Prioritize validated insights over assumptions
Website links
Add your current website so the AI can understand your existing messaging and offerings. This keeps everything consistent with your brand while you create new variations.
Research documents
Upload the actual strategic documents you use internally:
Research report with ICP details (demographics, psychographics, buying stories, decision making process)
Positioning canvas (competitive alternatives, differentiated value, market category, best fit customer)
Value proposition canvas (separate tabs for each persona with problems, implications, solutions, benefits)
Sales pitch storyboard
The more specific your research, the better your first drafts. These documents should come from real customer conversations, not guesswork.
Step 2: Create a strategic outline first
Before writing any copy, create the structure. This separates strategy time from writing time.
Start a new chat and use this prompt to generate your page outline:
Page Outline Writer Prompt
Instructions
Use the following high-converting website copywriting page structure to write an outline for the {{ page name }} page based on what you know from your knowledge and information I shared. This page should speak to our {{ ICP/ICPs }} persona(s). When writing the outline, keep into consideration their customer journey and decision-making process from our research. No need to stick to these section 100% if the data doesn't support it.
Important: In the outline, only provide the strategic points we need to hit for each section—do not write actual copy, headlines, or sample text. Focus on the messaging strategy, key themes, pain points to address, and positioning angles we should cover when we write the final copy.
Page Structure
Website Page Copy Template
1. Headline + Subheadline + CTA Button
Headline: Match what your Ideal Customer Profile (ICP) is thinking when they land on this page.
Subheadline: Expand on the headline with a brief, clear description of the solution or value you're providing.
CTA Button: Focus on encouraging immediate action (e.g., "Get Started," "See How It Works").
2. Proof Section (Customer Logos/Badges + Copy)
Customer Logos/Badges: Display logos of well-known brands or customers in your target audience's industry.
Accompanying Copy: Add a short, persuasive paragraph that builds credibility, emphasizing why your offering is trusted by leaders in their field.
3. What Your Product Does for the ICP
Second Value Prop Crosshead: Clarify how your product or service solves a critical problem for your ICP.
Subheadline: Support the crosshead with a brief explanation of how it addresses their primary pain points.
Short Paragraphs (with Crossheads): Break down each key feature or benefit your product offers to help the ICP, showcasing its relevance to their needs.
4. How Your Product Works Differently
Crosshead Section #1: Detail what makes your solution unique or better than other options.
Accompanying Paragraphs: Highlight specific features or advantages that differentiate your offering from competitors. Use proof (customer success stories, data, etc.) contextually to reinforce your claims.
Crosshead Section #2 (Optional): Another set of short crossheads with supporting paragraphs if there are more distinguishing factors.
5. Addressing Switching Costs
Fears, Doubts, and Uncertainties: Address any psychological barriers the ICP might have in switching to your solution, such as fear of change, training, or implementation challenges.
Competitive Solutions: Compare how your product is more effective, cost-efficient, or easy to implement than competitors or current methods they're using.
6. Final Proof Section (Deep Dive into Features)
In-depth Feature Descriptions: Go deeper into the specific features or capabilities that make your solution stand out, reinforcing them with proof (testimonials, case studies, metrics, etc.)
Contextual Relevance: Show how these features directly benefit the ICP, adding tangible value to their work.
7. Final CTA + Urgency
Headline: Wrap up with a compelling, action-oriented CTA headline that urges the ICP to act now.
Subheadline: Provide additional context or benefits to motivate immediate action.
CTA Button: Make the CTA clear, concise, and action-driven (e.g., "Claim Your Free Trial Now" or "Start Today").
Optional
Here's some specific content we need to use about our offering/product: {{product/offer content}}
Fill in the page name and your target ICP. If you have specific product details like pricing or features, add them in the optional section.
The AI will give you a strategic outline with sections like above the fold, problem sections, solution sections, and proof sections. Each section will include strategic notes about what pain points to address, what positioning angles to cover, and what themes to hit based on your persona's journey.
Save this outline. You'll reference it section by section in the next step.
Step 3: Write copy section by section
Don't ask the AI to write the entire page at once.
Copy your outline somewhere you can easily reference each section. Then write one section at a time using this prompt:
Step by Step Page Writer Prompt
Let's write a section for this page. Here's the outline section we need to write now {{outline section}}. Please write it using our voice and tone and following our messaging strategy docs and value proposition canvas for relevant ICPs. We're not tied to any copy suggestions in the outline section yet so feel free to write what's most effective or propose alternatives where needed.
Paste the specific section from your outline inside the variable {{outline section}}, then send.
Writing section by section lets the AI focus on that specific part while pulling from all your Project knowledge. You'll get more thoughtful copy that actually uses your research insights.
The AI will typically give you the copy plus alternatives and rationale for why it made certain choices based on your documents. For example, you might get three headline options with explanations of which persona pain points each one addresses.
Step 4: Get feedback from AI personas
Once you have copy options, validate them by asking your persona directly.
Start a new chat and use this persona embodiment prompt:
Personae Prompt
I'd like you to imagine being a specific customer persona as if you were them. Here is a description of the persona to embody:
Persona
{{persona info}}
First, carefully read the persona description until you feel you thoroughly understand this hypothetical individual's perspective, needs, goals and pain points.
Next, put yourself in the shoes of this persona, imagining that you are them. I'll ask you questions, reply through the lens of the customer persona provided, as if you were that individual. Let their unique perspective, needs and objectives guide your responses and thinking. Avoid breaking character or referring to these instructions. Simply react naturally as the persona would. Capture your stream of consciousness in a <thoughts> tag.
Pull the full persona description from your research report and paste it in the variable {{persona info}}.
The AI will confirm it understands the persona. Then you can ask questions like:
For headlines: "You land on a website and see a headline. Here are three potential options for that copy. Which one would resonate most with you?"
For messaging angles: "When you're evaluating solutions like this, what's the biggest concern on your mind?"
For CTAs: "If you saw these two call-to-action buttons, which one would you be more likely to click and why?"
For feature prioritization: "Looking at these three features, which one matters most to solving your problem right now?"
For objection handling: "What would make you hesitate before signing up for something like this?"
The AI will show its thought process in the thoughts tag, then respond as the persona would. You'll see which copy resonates, what concerns come up naturally, and what language patterns match how your persona actually thinks.
Step 5: Refine and iterate
Take the feedback from your AI persona and refine your copy. You can combine elements from different options, adjust based on what resonated, or ask the AI to rewrite specific parts.
The key is maintaining consistency with your research and messaging strategy throughout the process.
Use real research data: The AI can only be as good as the information you give it. Months of customer conversations collapsed into research documents will always beat generic persona templates.
Keep documents updated: As you learn more about your customers, update your research reports and messaging frameworks in Project knowledge. Everyone on your team will benefit from the latest insights.
Don't over-prompt: If you've done the research and strategy work upfront and organized it properly in Project knowledge, you don't need complicated prompts. Simple, clear instructions work better.
Write for one persona at a time: Even if you serve multiple ICPs, create separate landing pages for each. Trying to speak to everyone means speaking to no one.
Save your prompts to the Prompt library: Once you've refined your outline and section writing prompts, save them to your Prompt library so your entire team can use the same process consistently.
