When it comes to content, copywriting is one of the most creative tasks. It often takes a lot of time to brainstorm ideas, write the perfect hook, keep the flow natural, think of a title, etc.
But with ChatGPT, you can now train AI to write like you and leverage its creativity for brainstorming and creating drafts.
In this article, I will cover the 18 best ChatGPT prompts for copywriting that you can leverage to write social media posts, emails, sales pitches, and more.
What are the Best ChatGPT Prompts for Copywriting?
To keep things organized, I’ve divided copywriting prompts into three categories:
- Social media posts
- Email writing
- Sales copies and pitch deck creation
Let’s dive deeper into each of the categories.
ChatGPT is the perfect solution for crafting first drafts for LinkedIn or tweets. As a starting point, it can spin up a draft real quick. You can then edit the draft and include human touch and expertise.
#1. Crafting Twitter Threads – Prompt by Ruben Hassid
ChatGPT can save you the time that goes into crafting a well-structured Twitter thread. Instead of staring at the blank page for hours, ask ChatGPT for ideas, inspirations, and stories that can give you a start for your tweet.
You can train ChatGPT in the way you write so it can mimic your writing tone and style and sound more like you instead of a machine.
Here’s a prompt I took from Ruben Hassid’s prompt library to write a tweet.
I need a Twitter thread idea that will position my [product/service] as a solution to a common problem or challenge faced by my [ideal customer persona]. The thread should include helpful tips, industry insights, and a strong call to action.
ChatGPT gave me an excellent Twitter thread, but I wanted a short one, so I asked ChatGPT to make it concise.
I need a shorter Twitter thread (just 4 threads).
Here’s what to include in all the threads:
1/ Introduce readers to the problem
2/ Give them tips and insights to fight the problem (should be concise)
3/ Introduce my product as the solution
4/ Call to action
#2. Video Scripts for Social Media Platforms
ChatGPT can provide a range of creative ideas and concepts for your videos. It can help you cover topics from every unique angle, helping your content stand out on crowded social media platforms.
By understanding your target audience and demographics, ChatGPT can create content that resonates with the viewers.
What’s more, to make the videos much more engaging, the AI can leverage hooks, CTA, and interactive elements that encourage viewers to like, share, and comment on your posts.
Persona: Act as a tech enthusiast skilled in simplifying complex technology for the average consumer.
Goal: Write a script for a series of short, engaging videos for a tech company’s social media platforms.
Context: The company specializes in innovative home gadgets. The videos should demonstrate the product features in a relatable and entertaining way, possibly through scenarios.
Thanks for the scripts!
Let’s work on the first script you gave me. Can you now add more humor to the scenarios to make them more engaging?
Please include a clear call-to-action at the end of each video script, encouraging viewers to visit the company’s website for more information.
Additionally, can you suggest some catchy, tech-related background music options that would complement these videos?
#3. Drafting a LinkedIn Post
ChatGPT helps you craft posts with a professional tone suitable for LinkedIn, ensuring your content resonates with a business-oriented audience.
By keeping the post professional yet conversational, ChatGPT can help you build your network on LinkedIn.
Here’s a prompt you can use if you’re planning a new product launch. 👇
Goal: Write a LinkedIn post announcing the launch of a new software product we’re about to launch in a week.
Context: The product is a cutting-edge project management tool designed to streamline workflow and enhance team collaboration.
Highlight its unique features like AI-based task prioritization, integration with multiple platforms, and real-time progress tracking. Emphasize how this tool can benefit various industries, particularly those with remote teams.
Mention a successful beta test with a well-known company and include a call-to-action inviting readers to try a free demo.
Persona: Write from the perspective of the company CEO, known for their forward-thinking approach and emphasis on innovation in the tech industry.
The tone should be professional yet enthusiastic, showcasing both industry expertise and genuine excitement about the product’s potential impact.
Start by making the post shorter.
Could you now focus on adding more personal insights from my perspective as the CEO, perhaps sharing a brief story about what inspired the development of this software?
Also, let’s enhance the language to make it more engaging and persuasive, highlighting the transformative impact of our software on team productivity and collaboration.
ChatGPT can draft emails quickly, saving time, especially when dealing with repetitive or standard email formats. It can improve the language quality of your emails, ensuring they are grammatically correct and stylistically appropriate for the context.
#1. Crafting Special Holiday Sale Email
ChatGPT can help you generate error-free emails. Drafting emails with AI can help you save time so you can focus on other aspects of your business.
From catchy email subject lines to irresistible call to action, ChatGPT can do it all.
All in all, using ChatGPT for your holiday sale email announcement can enhance the effectiveness, creativity, and efficiency of your communication, contributing to the success of your sale.
Goal: Craft an email to announce a special holiday sale for an online fashion retailer.
Context: The sale offers up to 50% off on selected items. The email should create a sense of urgency and exclusivity, highlighting top-selling products and seasonal must-haves.
Add more vivid descriptions of the featured fashion items, emphasizing their style and quality. Please enhance the sense of urgency by mentioning a limited-time offer or exclusive early access for email subscribers.
Finally, could you suggest a more engaging subject line and a clear call-to-action that directs customers to our online store’s sales page?
#2. Crafting Email Sequence
With ChatGPT, you can create customized email sequences for different segments of your audience. This personalization can lead to higher engagement rates as the content is more relevant to each recipient.
Let’s face it; crafting a series of emails for a campaign can be time-intensive. ChatGPT can generate drafts quickly, allowing for more efficient campaign development.
What’s more, with ChatGPT, you can design automated follow-ups for your email sequence based on various user actions – clicks, opens, lack of response, etc.
Goal: Write a welcome email sequence for new subscribers to a fitness coaching service.
Context: The sequence should introduce the service’s philosophy, give a brief overview of available programs, and include a special discount offer for new members. The tone should be motivational and inclusive, catering to a diverse audience with varying fitness levels.
Thanks for the initial draft. Could you shorten the email to focus primarily on the key points? Please condense the introduction to briefly mention our philosophy and highlight only one flagship program that’s most popular.
Also, retain the discount offer but make it more direct and to the point. The goal is to keep the email under 200 words while still maintaining an engaging and motivational tone.
#3. Transactional Email – Prompt by Ruben Hassid
If you want to send out a large number of transactional emails, ChatGPT can help create scalable email templates that maintain quality and clarity, regardless of volume.
The AI can also assist in ensuring that your transactional emails adhere to legal requirements and industry standards, including GDPR, CAN-SPAM Act, etc.
Here’s a prompt suggested by Ruben Hassid to generate transactional emails.
Craft an email that highlights the unique value proposition of your [product/service] and positions it as the ultimate solution for your [ideal customer persona]. Use persuasive language to address any potential objections and encourage them to take the desired action.
Thanks for the initial email draft. Could you revise it to include a more prominent and immediate call-to-action, perhaps in the form of a highlighted button or link for scheduling a demo?
Also, let’s add a section at the beginning that briefly acknowledges the common pain points faced by B2B SaaS product managers in task management and makes the introduction extremely short and catchy.
Finally, please ensure the closing paragraph reiterates the primary benefit of our product concisely and includes a secondary call-to-action, such as an invitation to subscribe to our newsletter for more insights and updates.
Sales Copies and Pitch Decks
Small businesses and solopreneurs without a dedicated copywriter can use ChatGPT to write comprehensive and well-structured sales copies and pitch decks.
#1. Sales Copy Generation
ChatGPT’s training includes a vast array of texts that lets it understand and replicate complex language nuances that other tools might miss.
This deep understanding allows ChatGPT to create sales copy that’s not only grammatically correct but also contextually rich and crafted in a way that resonates with your target audience.
Goal: Draft a sales copy for a new line of eco-friendly office supplies.
Context: The products include biodegradable pens, recycled paper notebooks, and solar-powered calculators.
The sales copy should emphasize the environmental benefits of these products and how they contribute to a more sustainable workplace.
Persona: Write as the Head of Sustainability at the company, a passionate environmental advocate who has been instrumental in transitioning the company’s products to eco-friendly alternatives. This persona should convey a deep commitment to sustainability, balancing a professional tone with genuine enthusiasm for environmental conservation.
Thanks for the initial draft of the sales copy for our eco-friendly office supplies.
Goal: Could you now incorporate specific statistics and factual data that highlight the environmental impact of using traditional office supplies versus eco-friendly alternatives?
Context: For example, include data on the reduction of carbon footprint, waste reduction, or energy savings achieved by using biodegradable pens, recycled paper notebooks, and solar-powered calculators. This information should be presented in a way that reinforces the environmental benefits and aligns with our brand’s commitment to sustainability.
#2. Pitch Deck for Fitness App
Trying ChatGPT for countless use cases has taught me one thing: it’s pretty good at weaving together narrative and data, a crucial aspect of pitch decks.
It can help create a compelling story around your business, integrating market data, user statistics, and growth metrics in a way that’s both engaging and informative.
Goal: Create a pitch deck for an innovative fitness app targeting busy professionals.
Context: The app offers quick, effective workout routines, personalized meal plans, and stress-relief exercises, all tailored to fit into a hectic schedule. The pitch deck should highlight how the app maximizes health benefits with minimal time commitment.
Persona: Assume the role of a seasoned fitness coach and entrepreneur who has worked with numerous professionals to achieve their health goals. This persona should bring a blend of expertise in fitness, an understanding of the challenges faced by the target audience, and a dynamic approach to health and wellness.
Enhance the visual impact of the deck by suggesting specific types of graphics or charts that would effectively illustrate key points. These key points are user growth projections, the time efficiency of workouts, and health improvement metrics.
Revise the content to make it more concise, ensuring each slide delivers a clear and impactful message.
#3. Sales Copy for Online Course
ChatGPT is adept at adjusting its language to match the educational context. It can seamlessly incorporate relevant jargon and maintain a tone that resonates with learners, which is crucial for course sales copy.
Unlike many other tools, ChatGPT can effectively communicate the learning outcomes of your course. It can articulate complex educational concepts in an easy-to-understand manner, highlighting the value proposition of your course.
Goal: Create a sales copy for an online course about digital marketing strategies.
Context: The course is targeted at small business owners and budding entrepreneurs. It covers various aspects of digital marketing, including social media strategies, content marketing, and SEO.
The sales copy should emphasize the practical benefits of the course, such as increasing online visibility and driving sales, and offer a special discount for early enrollees.
Provide a detailed list of the learning objectives for the digital marketing strategies course.
Focus on what small business owners and budding entrepreneurs will specifically learn from the course, such as key skills in social media strategies, content marketing, SEO, and how these can be applied to grow their businesses.
Please ensure the objectives are clear, measurable, and directly aligned with the practical benefits highlighted in the sales copy.
Collaborate with Your Team on ChatGPT
No matter if you’re a business owner or an individual, if you use AI, the above ChatGPT prompts will benefit you.
Creativity often requires multiple perspectives, and by working in teams, you can be extremely creative.
Team-GPT lets you do just that. It lets you collaborate with your team in a shared ChatGPT workspace, making AI ACTUALLY a part of your team. Sign up for our free plan and get started today.
About the author
I teach data science and AI to 1.2M students on Udemy. I'm co-founder of 365 Data Science, 3veta, and Team-GPT. My work is mostly focused on helping people and organizations adopt AI.