Growing your social media was one of the most important things in 2023 and will be equally important in the coming years.
But let’s face it: social media channels have become exponentially competitive, and it takes a boatload of work to grow on social media. One solution here is to take the help of ChatGPT to speed up the process.
What are the Best ChatGPT Prompts for Social Media?
To keep things systematic, I have segregated the prompts into 5 different categories:
- Brainstorming ideas
- Writing social media posts
- Optimizing posts
- Social media management
Let’s cover each of them in detail.
Category #1. Brainstorming Post Ideas
When you’re just starting out, use ChatGPT to get you several topics in your niche and then drill down based on your interests and what you want your audience to learn from your posts.
#1. Exploring Trending Topics
ChatGPT assists marketers and content creators in skimming through trending topics before they get outdated.
When enabled with the Bing browser, GPT-4 can access current and trending content across the internet in real-time.
The AI bot can pull information from various websites and present it in a summarized easy-to-understand format.
Even better, the ideas presented are backed by citations and references.
You see, unsocial elements can manipulate trending topics to spread speculative and misleading information.
For those reasons, ChatGPT is designed to access information in a safe and controlled manner, ensuring that the data you receive is from credible and appropriate sources.
👀 Note: You must have a ChatGPT Plus subscription to browse Bing and get trending topic ideas.
Goal: Browse the Web and provide a list of social media post ideas for a fashion brand that capitalizes on trending topics in the fashion industry.
Context: Suggest integrating these trends with our brand’s unique style, perhaps focusing on seasonal fashion trends, emerging designers, or popular fashion events. Also, provides strategies for quickly adapting to rapidly evolving fashion trends.
I like the ‘Influence of K-pop on Fashion’ idea you have for me. Can you suggest 10 LinkedIn post title ideas I can do on it?
#2. Creating Sense of FOMO – Prompt by Ruben Hassid
Marketers can leverage ChatGPT’s creativity to create social media posts that help convert a feeling of FOMO into your target audience.
Fear of Missing Out (FOMO) is a marketing strategy that triggers an emotional response to the belief that others are racing ahead of you, followed up with an action you desire.
FOMO is like making someone feel guilty or anxious and then offering help to cope with their guilt.
But it works wonders!
Here are the three things you need to tap FOMO in your target audience:
- Tailored and engaged messaging
- Social proof and validations to back the fear
- Time-sensitive CTAs for abrupt actions
Fortunately, ChatGPT can do all these and even provide tens and hundreds of content variations within seconds.
👀 Note: Although ChatGPT can provide the first draft of your FOMO-centric social media post, it’s wise to have a professional copywriter edit it for you.
Here’s a wonderful prompt that I took from Ruben Hassid’s playbook. 👇
I’m looking for a Twitter thread idea that will create a sense of FOMO (fear of missing out) among my [ideal customer persona] by showcasing the limited availability of my [product/service] and its unique features that they won’t find elsewhere.
#3. Educational Social Media Post Ideas
ChatGPT uses its extensive knowledge base to help brainstorm educational content ideas quickly and easily.
For instance, you can ask ChatGPT to generate social media content ideas for various educational topics or themes, and it will summarize a list for you.
After that, use follow-up prompts to dive deep into each idea.
I’m looking for educational social media post ideas for an eco-friendly living brand.
The ideas should provide value and education to our audience on sustainable living, including how-to guides on reducing waste, insights into eco-friendly products, and tips for a more sustainable lifestyle.
The goal is to position our brand as a knowledgeable source of sustainable living practices.
Give me 10 Twitter thread ideas for Green Facts. Cover the topic from all different angles.
Category #2. Writing Social Media Post
Although ChatGPT isn’t an ideal option for long-form content creation like a blog post, it’s pretty good at copywriting.
You can save enormous amounts of time by creating first drafts using ChatGPT. But remember to edit it comprehensively, adding a touch of your writing style and subject matter expertise to every post you plan to publish.
ChatGPT is good at weaving words into stories. The tool is trained on Large Language Models (LLMs) and millions of text patterns to devise compelling stories.
To cut through the noise on social media, you need to put out a good story. That’s because stories – stick, connect, and engage.
Good storytelling is one that:
- Resonates with people
- Establishes brand narrative
- Is original
- And taps emotions to drive actions
ChatGPT mimics your brand’s personality and voice to generate awesome stories.
What’s more, you can create stories by prompting ChatGPT with – storyline, character, and narrative. The most complex topics can be scripted as stories using ChatGPT’s creative capabilities.
Goal: Write a LinkedIn post for a lifestyle brand that tells a compelling story about a customer’s experience with our product.
Context: The buyer is a Male who bought a Suit from us. Emphasize the emotional impact and the difference it made in their life.
ChatGPT gave me a mindblowing story, but it was too long to go on Linkedin.
Can you keep the story the same but shrink the post down to 250 words?
ChatGPT helps write behind-the-scenes (BTS) posts for social media. It can help you when you are running dry of ideas and stories.
But for your audience – ChatGPT can help you stay consistent.
Once trained, the AI bot adapts itself to your brand voice, personality, and narrative – while humanizing the overall experience.
Besides, use ChatGPT to brainstorm ideas for your next BTS content. It can generate exciting ideas – from employee spotlights to process explanations.
Craft a LinkedIn post for my local bakery that gives a behind-the-scenes glimpse into our kitchen, maybe showcasing how choux pastry is made and highlighting the passion and craftsmanship of our bakers. Word count limit for the post: 300 words.
#3. New Product Launch on Product Hunt
ChatGPT can help craft posts and stories that not only introduce the product but also highlight its unique features and benefits compellingly.
Leverage ChatGPT to write:
- Product announcements
- Demonstrate product’s USP
- Answer technical queries or comments
What’s more, you can prompt ChatGPT to create platform-specific copies and optimize them for higher visibility.
Take this prompt, for example. 👇
Goal: Draft a LinkedIn post for a tech startup announcing the launch of our new software product on Product Hunt.
Context: The post should be professional yet engaging, highlighting the unique features and benefits of the product. It should invite connections to visit our Product Hunt page and encourage them to support by upvoting and commenting on the launch page.
Category #3. Optimizing a Social Media Post
Ask ChatGPT to add relevant keywords, emojis, and hashtags to your posts and save time doing it manually.
#1. Boosting Engagement
ChatGPT can help optimize your social media posts for better engagements. It helps elevate engagement metrics such as reactions, comments, and shares.
It does so in three folds.
First, ChatGPT optimizes your post with the latest trends, events, and compelling CTAs resonating with the post content.
Next, it suggests relevant hashtags and keywords, improving the visibility of your posts and driving engagement.
Last and most important, ChatGPT can draft personalized and thoughtful responses to comments.
Context: [insert your social media post]
Goal: Optimize this social media post to boost engagement. Optimize the post for the latest trends in the market, if possible. Include relevant keywords in the content blog and hashtags at the end.
#2. Improving SEO and Discoverability
ChatGPT can help you battle social media algorithms and increase SEO and discoverability.
The AI tool can help with platform-specific search engine and content optimization of your social media posts.
Like any other search engine, social media platforms have proprietary algorithms to match user’s search intent with the right form of content.
Put simply, ChatGPT can help with:
- Suggesting relevant keywords
- Including appropriate hashtags
- Improving content stature and format
The best part – ChatGPT can study your post content and recommend subject matter experts and influencers to tag with the post.
[insert the social media post]
Improve the SEO and discoverability of this social media post. Include relevant keywords, suggest appropriate hashtags, and advise on tagging influencers or relevant pages.
#3. Content Clarity and Conciseness
ChatGPT is an ecellent editor-in-cheif. Use it to tailor your post content to industry voice and target audiences.
ChatGPT can edit your social media post content to make it short, crisp, and concise.
As a result, the content demonstrates direct value without making it look boring.
[insert your social media post here]
Enhance the clarity and conciseness of this social media post. Ensure the message is straightforward, clear, and easily understandable.
Category #4. Social Media Management
ChatGPT can give social media marketers insights into social media performance, audience engagement, crisis management, and more.
#1. Create a Social Media Content Plan – Moritz Kremb
Thanks to ChatGPT, anyone can plan social media content for the month within minutes.
ChatGPT is well-versed in the principles and techniques of social media content planning.
With the right follow-up prompts, you can generate post outlines and copy briefs for each post ahead of D-day.
Besides, this gives designers and copywriters enough time to focus on other content development tasks for websites, blogs, and webinars.
Here’s a prompt in one of Moritz Kremb’s tweets that does the work perfectly.
For my [product/service] targeting [my target audience] on [my social media platform], create a 1-month social media content plan using the 5-3-2 Rule.
Give me 10 content ideas in my niche for Curated content posts.
#2. Crisis Management Plan
ChatGPT can aid in drafting responses for a wide range of potential crises, from PR mishaps to operational failures to negative comments from users.
The best part is that the tool isn’t biased on your or your users’ sentiments. So, the responses generated are from a fresh, truer perspective – key to handling critical situations.
ChatGPT also helps create comprehensive company guidelines and handbooks to handle such situations in the near future. Having everything documented can help resolve conflicts sooner before they amplify.
In this prompt, I asked ChatGPT to outline steps to manage the social media crisis on all fronts.
Develop a crisis management plan for our social media channels to handle negative feedback or PR issues. Outline steps for monitoring, responding, and resolving potential issues while maintaining our brand’s reputation.
#3. Crafting Engagement Strategy
ChatGPT can help create engagement strategies for social media channels. The only condition is that you’d need to provide it with current engagement levels, audience demographics, and future engagement goals.
Once you feed the data, ChatGPT can develop:
- Interactive post ideas like quizzes, challenges, and UGC (User Generated Content) campaigns.
- Best practices for community management.
- Quick response templates to engage with monotonous queries and comments faster.
👀 Note: I uploaded the PDF and used GPT-4’s ability to analyze data and get insights.
[upload the PDF]
Formulate a strategy to increase audience engagement on my LinkedIn.
Include specific tactics like types of interactive posts, community management practices, and response templates.
Please analyze the PDF for my current engagement levels.
Category #5. Miscellaneous:
Here are two bonus prompts that might be useful for growing your socials.
#1. Analyzing Competitor’s Social Media Channels
With the ability to browse the web, ChatGPT can now help you analyze your competitors’ social media channels.
It’s important to know your competitors’ social media campaign insights and what they are doing right that’s getting them massive engagement.
👀 Note: I used ChatGPT’s Web Requests plugin to browse the LinkedIn profile I gave GPT-4 and asked it to run a competitor analysis.
So here’s a prompt to help you with it.
Goal: Conduct a thorough analysis of [competitor’s name]‘s social media strategy, focusing on their content, engagement tactics, and audience response.
Context: [Provide competitor’s social media handles].
Can you tell me what I should do to succeed, like [your competitor’s name]?
#2. Get Influencer Names
ChatGPT can help identify key figures in a specific niche.
Although it doesn’t have real-time access to LinkedIn data for the latest follower counts, it can suggest names of known influencers in various industries based on its training data, which can be a good starting point for your research.
Manually searching for influencers within specific follower ranges on LinkedIn can be time-consuming.
Based on the niche you specify, ChatGPT can offer contextual recommendations, focusing on individuals who are not just popular but also respected for their expertise and active engagement in that particular field.
Provide the names of influencers within the [specify niche] industry on LinkedIn who have between [specify minimum] and [specify maximum] followers. These influencers should be known for their expertise and active engagement in the [specify niche] field.
Collaborate with Your Team on ChatGPT
Growing your social media can be a tough and slow process. But with AI and an elite team by your side, you can delegate tasks and make the process easy and quick.
To make AI actually a part of your team, you must converse with it as a team, and Team-GPT lets you do just that.
Team-GPT is a platform that lets you collaborate with your team via a shared ChatGPT workspace.
Sounds interesting, right?
Sign up for our free plan, onboard your team, and start growing your socials today.
About the author
I teach data science and AI to 1.2M students on Udemy. I'm co-founder of 365 Data Science, 3veta, and Team-GPT. My work is mostly focused on helping people and organizations adopt AI.