Webinar Overview
B2B website copy that converts doesn't come from clever wordplay. It comes from understanding your customers and translating that research into messaging that actually resonates. But the research-to-copy process is time-intensive, and most teams don't have the bandwidth for it. That's where AI comes in.
In this session, Chris Silvestri, founder of Conversion Alchemy, breaks down his actual workflows for using AI to turn customer research into high-converting website copy. You'll see real demonstrations of how he synthesizes research data, creates positioning and messaging strategy, writes first draft copy, and validates it before launch. This isn't theory—it's the exact process Chris uses with B2B SaaS clients like Moz, ShortStack, and ProxyRack.
What Attendees Will Learn
1) Turn research into messaging that works
See how to synthesize customer interviews, reviews, and competitor analysis into clear positioning and copy.
2) Write first draft copy that doesn't sound like AI
Learn the workflow for creating homepage copy and variants that actually sound human and convert.
3) Validate your copy before it goes live
Discover how to use synthetic personas to test if your messaging resonates with your target audience.
4) Build a repeatable B2B copywriting process
Walk away with prompts, workflows, and strategies you can use immediately for your own website copy.
This session includes live demonstrations, real client examples, and Q&A. You'll leave with a clear process to create B2B website copy that connects with actual people and drives real business results.
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