7 Best Copy.ai Alternatives & Competitors in 2024

Wondering which Copy.ai alternative is the best for your specific use case?

With so many diverse AI-powered content creation tools, finding one that’s just right is no easy task.

You’d have to spend hours on the web researching, reading user reviews, and trying out some of these platforms to get a good grasp of how well they fit you.

And that’s precisely what I’ve done to save you the trouble – I sifted through G2 and Capterra, interviewed some users myself, and played around with these platforms’ free trials to come up with this:

A hand-picked list of the seven best Copy ai alternatives and competitors, where I’ll break down each platform’s core features, strengths, shortcomings, and pricing policies to help you find the one that ticks all the boxes.

Let’s begin by explaining why you might need a Copy.ai alternative in the first place.

Why Switch to Copy.ai Alternatives?

Copy.ai is a solid tool in its own right, as it has a few nifty features that make it worth your while, such as:

1. Brand Voice—This feature ensures that every piece of content you create is aligned with your brand voice across platforms. If you have more than one business, you can even create several brand voices and switch between them on the go.
2. Automated sales and marketing workflows – You can create fully automated, data-driven content creation and other marketing and sales workflows. For instance, Copy.ai can pull relevant lead data and insights and craft personalized content based on them, ranging from blogs to ad copy.

However, Copy.ai has several downsides, which can be a deal breaker for many.

These include the following:

#1 Its content requires extensive fact-checking

The content Copy.ai generates could be better in terms of factual accuracy.

This means that fact-checking virtually every piece of content – especially long-form – is a must.

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Moreover, Copy.ai does not have built-in plagiarism checkers, meaning you’ll have to be extra careful with the content it creates, or you risk being flagged for spam.

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#2 It lacks creativity and originality 

While Copy.ai can help you create content much faster than manually, its content lacks the obvious – the human touch.

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As such, that content can often give off a strange vibe, as it lacks depth and emotional context.

This means that your human content writers will have to tweak and edit content after it’s been generated to ensure it’s relatable.

Furthermore, its content templates lack enough customization options, making it difficult to adjust them to your specific needs.

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#3 Keeps its most advanced features behind a paywall

Although Copy.ai has options for building AI-powered automated workflows, there’s a catch.

This feature is available only on its most expensive plan.

Moreover, its freemium and first paid tier allow only one user, meaning that team collaboration on content and other marketing projects is impossible.

Now that you know what can go wrong with using Copy.ai to create content, it’s time to examine its strongest competitors and alternatives.

What Are the Best Copy.ai Alternatives and Competitors?

1. Team-GPT – Enables entire marketing teams to work together on generating content with multiple AI models.

2. Smart Copy by Unbounce – Optimized for generating ad copy and landing page content.

3. Jasper – Advanced AI-powered content generator best suited for creating long-form content.

4. Rytr – Budget-friendly AI content generator with essential AI writing tools.

5. Anyword – Creates data-driven copy powered by predictive analytics. 

6. Content Bot – Lets you build automated content generation workflows.

7. Describely – Specializes in creating e-commerce content.

1. Team-GPT

Full disclaimer: Although Team-GPT is our solution, we aim to provide an honest, unbiased review that allows you to accurately evaluate and compare it against Copy.ai.

Team-GPT is enterprise AI software for teams of all sizes that want to harness the power of various AI models.

The platform lets your entire organization:

• Work together on projects in shared AI chats.
• Create prompt libraries.
• Organize chats in easily accessible folders.
• And much more.

Let’s look at some of Team-GPT’s standout features that make it the most complete Copy.ai alternative out there.

Team-GPT’s features

#1 Customizable AI Toolkit

Team-GPT is a model-agnostic AI platform, meaning it lets you use any AI model you need – from ChatGPT to Claude and many more – within a unified interface.

This way, your team can easily switch between AI engines, allowing you to tailor each chat to your specific needs, goals, projects, preferences, etc.

This flexibility translates to the entire Team-GPT’s AI toolkit, making it the perfect solution for advanced content creation.

Some of content creators’ and marketeers’ favorite features include the following:

• Pages – This lets you brainstorm content ideas, generate content from top to bottom, edit and modify it to make it yours, streamline SEO optimization, and more.

• Personas – You can prompt Team-GPT to generate content from the point of view of a specific persona, e.g., a medical specialist, professional writer, marketing executive, etc., to ensure that the content you get is highly specialized and optimized for a particular audience, industry, or use case.
• Automated research – Team-GPT can scrape the web for relevant information, enabling you to run deep content research in seconds instead of hours.
• Image generation – You can create all kinds of visuals thanks to the platform’s deep integration with Dall-E, including charts, blog banners, and more.
• File upload – You can upload existing content and let Team-GPT edit, SEO optimize, analyze, or complete it for you based on the prompts you provide.
• Prompt library – To speed up the entire process, you can access a library of 100+ pre-made templates for various use cases, many of which are content-focused. Moreover, you can create custom prompts for the use cases you need most often and save them in your library for fast access.

The best part is that Team-GPT learns on the go, meaning that the platform will adapt to your organization over time – based on your use cases, prompts, instructions, etc. – meaning you’ll get a fully customized AI-powered solution tailored to your team and goals.

#2 Collaborative AI

One key feature that sets Team-GPT apart from similar platforms is that it lets your entire team collaborate on AI chats in real-time.

Inside each chat, every team member can:

• Give their own prompts and instructions.

• Switch between AI models.
• Leave comments and reactions to other team members’ prompts or chat messages.
• Fork chats so that you can freely explore several possible outcomes without messing up the original chat.

This keeps everyone in the loop and gives your AI chats a coherent and steady flow that would be difficult to achieve if everyone worked in silos.

Moreover, you can organize all chats into folders and subfolders, making it easier to navigate between them and ensuring that no vital process gets lost.

#3 Usage Metrics for Better Adoption

Finally, incorporating AI in your content creation and other vital business processes is not enough for success.

What you want to focus on is good and complete AI adoption across departments, as that’s the only way that AI can truly shine.

Team-GPT lets you track usage and efficiency so you can:

• Evaluate the level of adoption at the individual and team levels.
• Maximize chat efficiency.
• Educate your team on effective chat techniques.
• Identify areas requiring additional training or adjustment.

The insights Team-GPT’s reports include all the essential metrics you need to get a good grasp of how good your team is navigating the AI space, such as:

• Overall chat efficiency.
• Real-time chat efficiency tracker.
• Active users.
• Chat efficiency by user.
• The longest chats in your workspace.
• Token distribution overview.
• Token usage by user.
• User engagement.

Pricing

Team-GPT has only two pricing plans:

1. Business: $20 per user per month, includes:

• Collaborative workspace.
• Personalized AI Toolkit with Prompt Library, Custom Instructions, and AI editor
• Multiple AI models in one secure platform.
• Advanced usage reports, and more.

2. Enterprise: Custom pricing, starting at 1,000 users, includes:

• Everything in Business.
• Deployment on private cloud or on-premises.
• Unlimited workspaces.
• Enterprise-level security measures.
• Using custom AI models and more.

How does Team-GPT compare to Copy.ai?

When comparing Team-GPT to Copy.ai, several points stand out as most important to keep in mind:

• Copy.ai is primarily designed for sales and marketing professionals, with an emphasis on content creation, whereas Team-GPT is a much more versatile solution used by teams in numerous industries.
• Team-GPT lets your entire team collaborate on content in real-time, ensuring that the end result is more unique, personalized, and humanized.
• Unlike Copy.ai, which paywalls its best features, Team-GPT includes its entire essential feature suite in both plans, enabling teams of various sizes and budgets to make the most of it.
• Copy.ai offers AI-powered automated workflows, which Team-GPT doesn’t offer yet. However, it’s on the roadmap, meaning it’s coming soon enough.

The conclusion is simple.

Team-GPT is a superior choice if you’re looking for an AI-powered platform that enables your whole team to collaborate on AI projects and boosts AI adoption across departments.

Pros & Cons

✅ Highly customizable and flexible, allowing you to tailor it to any use case and goal.

✅ Shared workspaces for easy team collaboration.

✅ Model-agnostic, meaning you’re not limited to just one AI model.

✅ Customizable prompt libraries.

✅ Advanced usage reports help you streamline and improve AI adoption.

✅ Lets you deploy custom-made LLM models.

❌ Doesn’t have workflow automation yet, but it’s coming soon, so stay tuned.

❌ You can use custom AI models only on the Enterprise plan.

2. Smart Copy by Unbounce

Best for: Crafting ad copy and landing pages.

Smart Copy is part of Unbounce’s product suite that can be used as a standalone solution.

Since Unbounce is a platform designed to help businesses create landing pages optimized for conversions, it’s no wonder that Smart Copy is built to generate compelling copy for your landing page first and foremost.

It’s a solid Copy.ai alternative for digital marketers who need AI to help with high-conversion landing page content and ad copy to enhance their lead-generation strategies.

Features

• 45+ templates for everything from landing page and email copy to scripts and tags for TikTok videos and more.
• Easy-to-use copy generator that requires minimal prompts to give you the desired output quality.

• Desktop app that lets you leverage AI content creation even when working in desktop apps like Word, Slack, Photoshop, and more.

Standout feature: Chrome extension

I find Smart Copy’s Chrome extension a particularly useful option for quickly tweaking various online content.

All it takes is just highlighting copy on any page and the extension will help you write, rewrite, summarize, or expand it.

It can be used virtually anywhere – in your email, documents, or even directly on a website.

Pricing

Smart Copy has a pretty generous free plan that includes up to 40 monthly credits, which you can spend on one project (one brand), templates, and both the desktop app and Chrome extension.

If you need more, you can upgrade to one of two paid options:

1. Essential: $9/mo, includes three projects, 200 credits, and a long-form content AI writer.
2. Unlimited: $49/mo, unlimited projects and credits.

Pros & Cons

✅ Intuitive interface.

✅ Solid freemium for basic users.

❌ Big leap from the first paid plan to the second, which includes unlimited credits.

❌ Limited use cases.

❌ Long-form content isn’t that good.

3. Jasper.ai

Best for: Long-form content creation.

Jasper.ai is a popular AI writing tool for creating long-form, SEO-optimized content.

It’s a good Copy.ai alternative to consider if you want to get more original, engaging content, thanks to the platform’s integrations with tools like Surfer SEO and Copyscape.

Features

• Jasper Chat leverages conversational artificial intelligence to enable you to create quality content in a more engaging interface.
• Advanced AI writing assistant lets you quickly generate content aligned with your brand virtually anywhere on the web, thanks to its Chrome extension and Google Docs integration.
• Options for generating compelling visuals.

Standout feature: AI Templates

One of Jasper.ai’s coolest features is its 50+ AI templates for various use cases, which enable you to generate any kind of content in seconds—from blog post ideas to actual blog writing.

Pricing

Jasper.ai has 3 pricing plans:

1. Creator: $49 month/seat (1 user only)
2. Pro: $69 month/seat (up to 5 users)
3. Business: Custom pricing

Its Creator and Pro plans have 7-day trials, so you can try them on for size before subscribing.

Pros & Cons

✅ Deep integrations with plagiarism-checker and SEO tools.

✅ Versatile templates.

❌ Expensive.

❌ Its content can get repetitive.

4. Rytr

Best for: Leveraging AI for content generation on a budget.

Rytr is a versatile AI content generator with a very generous free plan.

This makes it an excellent Copy.ai alternative for freelancers or startups that need affordable AI assistance for basic content creation, such as emails, blog ideas, and captions.

Features

• 20+ in-built tones of voice that you can use to ensure you’ll get content tailored to a specific purpose.
• 40+ content use cases ranging from creative writing to marketing copy and more.
• Built-in plagiarism checker.

Standout feature: My Voice

You can train the platform to mimic your tone of voice, ensuring that your content will be as close to original as possible.

Pricing

Rytr has a free forever plan that lets you generate 10k characters per month, access 40+ use cases and 20+ tones, and includes its Chrome extension.

If you exceed the limit, you can subscribe to one of two paid plans:

1. Unlimited: $7.50/m, unlimited copy, 1 personalized tone of voice, 50/m plagiarism checks.
2. Premium: $24.16/m, 5 personal tones of voice, 40+ languages, 100/m plagiarism checks.

Pros & Cons

✅ User-friendly interface.

✅ Affordable.

❌ Limited long-form content capabilities, as it’s more optimized for shorter copy.

❌ Doesn’t have as many customization options, making it suboptimal for crafting high-quality content.

5. Anyword

Best for: Creating data-driven marketing copy.

Anyword leverages the power of AI-driven predictive analytics to help you create and optimize content to boost conversions.

Therefore, it’s a strong Copy.ai competitor if you’re focused on improving ad performance, landing pages, and other sales-focused content where predictive analytics can boost ROI.

Features

• Real-time website copy personalization.
• Multichannel copy intelligence aggregates KPIs of your copy performance across channels, helping you understand what works well and what should be optimized.
• AI generator with in-built SEO.

Standout feature: Predictive performance scoring

I found Anyword’s predictive performance scoring to be the feature that sets it apart from the competition.

It shows how likely a certain piece of content will resonate with the target audience, helping you optimize copy for engagement, clicks, and conversions.

Pricing

Anyword has 4 pricing plans:

1. Starter: $49/month, for individual users, includes 1 seat, 1 brand voice.
2. Data-Driven: $99/mo, for smaller teams, includes 3 seats.
3. Business: $499/mo, for teams looking for more customization and personalization options, also includes 3 seats.
4. Enterprise: Custom pricing is available for teams that need custom-built AI tailored to their specific needs with superior security options.

Each plan – except for Enterprise – offers a 7-day free trial.

Pros & Cons

✅ Chrome extension for enhancing your writing with AI on the go.

✅ Leverages predictive analytics to help you craft the best possible content for your use case.

❌ Has a learning curve.

❌ Very expensive.

6. Content Bot

Best for: Automating content creation and posting.

Content Bot is an AI-powered content automation platform.

It’s a good choice for teams that need to streamline content production workflows for blog posts, social media posts, and newsletters by harnessing the power of AI.

Features

• AI-powered blog writer lets you write long-form content in seconds.
• Paraphrasing AI tool lets you edit and modify all kinds of content, allowing you to repurpose various content types.
• Importer lets you transform CSV files into content by uploading them and prompting AI to take adequate action.

Standout feature: Workflow builder

Content Bot’s best feature is its AI-powered visual flow builder, which lets you create fully automated content workflows.

There are also some pre-built workflow templates included (e.g., creating a blog post and publishing it to WordPress or creating a set of tweets) to help you get started.

Pricing

Content Bot has got 4 pricing plans:

1. Prepaid: One-off payment, $0.25 per 1000 words, includes 15k to 5m words, unlimited seats, and access to basic features like AI writing and Paraphrasing Tool).
2. Starter: $9/month, includes 50,000 words/mo and all Prepaid features.
3. Premium: $29/month, includes 150,000 words/mo and full access to all Content Bot’s features, including Flows.
4. Premium+: $49/mo, includes 400,000 words/mo and all Premium features.

Pros & Cons

✅ Lets you streamline content production from A to Z.

✅ Solid long-form content generation capabilities.

❌ Issues with languages other than English.

❌ Its paraphrasing tool is prone to making mistakes and non-sensical content.

7. Describely

Best for: Generating e-commerce marketing copy.

Describely is an AI-powered platform designed to help you make product-led content for e-commerce purposes.

This makes it a great choice for e-commerce businesses and retailers needing fast and optimized product descriptions, ad copy, and product-focused social content.

Features

• AI-generated product descriptions that align perfectly with your brand thanks to content rules that you can configure to your liking or use pre-made ones.
• Automated product data enrichment enriches your whole product catalog with up-to-date information in seconds.
• Content Audit ensures that your content meets your brand’s standard, keeps a consistent tone of voice, and is error-free, helping you save time on editing and double-checking.

Standout feature: Bulk Content Generator

Describely’s Bulk Content Generator is a particularly useful feature for retailers looking to create product content on scale.

Upload your product catalog and set your preferences for tone, length, style, and more, and you’ll get optimized product titles, keywords, descriptions, etc., in seconds.

Pricing

Describely’s pricing is usage-based, meaning the end cost will depend on the number of products you add or refresh monthly.

The pricing starts at $28 per month for up to 50 products and includes 5 data enrichment credits and can go up to $250 per month for up to 450 products and 45 credits.

If you have seasonal product surges or other one-off needs for adding or refreshing your product catalog, you can buy one-time product power-ups for $0.45 per product (a minimum of 100 products must be purchased).

You can also get more data enrichment credits for $0.55 per credit (required minimum of 10 credits purchased).

Pros & Cons

✅ Seamless integrations with numerous e-commerce platforms.

✅ Easy to use.

❌ Credits can expire if you don’t use them for too long.

❌ Limited use case.

Start Generating Smarter, Better Content Today

Each of the tools I listed here is a strong, viable Copy.ai alternative in its own way.

In the end, it all comes down to what you need.

However, you should note that most of these tools have pretty limited use cases, which can be problematic if you’re looking for a platform with more diverse use cases and enough flexibility.

If this sounds like you, then Team-GPT is the answer to your prayers, as it:

• Provides a wide range of highly customizable AI tools that learn your preferences and needs over time and adjust accordingly.
• Enables the entire team to collaborate in chats in real-time.
• Doesn’t limit you to a single AI model.

Interested to see if Team-GPT is a match?

Book a demo with our team and explore its many use cases today.