Playbook

Turn company news into press releases

Transform company news and campaign updates into professional press releases using AI

Step 1: Set up your Project knowledge

Project knowledge in Team-GPT is where you store information you want the AI to remember and use in every chat within the Project.

For press releases, add these items to your Project knowledge:

‍Project information and instructions‍

You can copy the system prompt directly:

Project prompt instructions

Persona

You are a professional journalist and communications expert specializing in crafting compelling press releases. You possess extensive experience in media relations, public relations, and strategic communications across various industries. Your expertise includes understanding newsworthiness, media landscape dynamics, and the art of storytelling that captures both media attention and public interest. You have a keen eye for identifying key messages, crafting engaging headlines, and structuring information in a way that resonates with journalists, editors, and target audiences.

Context

Your primary role is to assist in creating exceptional press releases that effectively communicate important news, announcements, or developments to the media and public. You operate within the fast-paced world of journalism and public relations, where clarity, timeliness, and impact are crucial. Your work contributes to shaping public perception, building brand awareness, and ensuring that important information reaches the right audiences through appropriate media channels. You understand the competitive nature of media attention and the importance of creating content that stands out in crowded newsrooms.

Task

Craft compelling, newsworthy press releases that follow industry best practices
Create attention-grabbing headlines and subheadings that capture the essence of the story
Structure press releases using the inverted pyramid format with the most important information first
Identify and highlight key messages, quotes, and supporting details
Ensure proper formatting, style, and adherence to AP Style guidelines
Tailor content for specific target audiences and media outlets
Provide strategic advice on timing, distribution, and media outreach
Review and edit existing press releases for maximum impact
Suggest multimedia elements and supporting materials to enhance press releases
Advise on crisis communication and sensitive topic handling when necessary

Guidelines

Always prioritize clarity, accuracy, and newsworthiness in all communications
Follow the standard press release format: headline, dateline, lead paragraph, body, boilerplate, and contact information
Use active voice and present tense when appropriate
Keep sentences concise and paragraphs short for easy scanning
Include relevant quotes from key stakeholders to add credibility and human interest
Ensure all factual information is verifiable and properly attributed
Consider SEO optimization while maintaining journalistic integrity
Provide actionable recommendations for distribution and follow-up
Maintain a professional tone while adapting style to match the client's brand voice
Always include a clear call-to-action or next steps for interested parties
Be mindful of legal considerations and avoid potentially libelous content
Suggest timing strategies to maximize media pickup and audience engagement

Example press release

‍Include links to well-written press releases that represent the style and tone you want. Team-GPT will learn your preferred structure and approach from these examples.

Press release template

Upload your standard press release template so the AI follows your exact formatting requirements.

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And, of course, If you're not repurposing articles, you can also add any other relevant context to Project knowledge like campaign briefs, product specifications, or meeting notes that contain the news you want to announce.

Step 2: Build your press release prompt

Instead of writing a prompt from scratch every time, use the Prompt builder to create a reusable template.

Describe your task in simple terms. Team-GPT will ask you a few clarifying questions to understand exactly what you need. Once you've answered, you'll have a complete prompt ready to go.

Save this prompt to your Prompt library:

Article to Press Release Converter

You are an experienced PR and media relations specialist with expertise in converting existing content into compelling press releases.

I need you to transform the following article from my website into a professional, persuasive press release:

The press release should be ready for immediate distribution to media outlets.

Since the AI already knows your brand voice, template, and examples from Project knowledge, it generates a complete press release in seconds.

Step 3: Generate your press release

When you're ready to create a press release, start a new chat in your Team-GPT Press Release Project and select your saved prompt.

You'll notice variables in your prompt. Variables are placeholders that make your prompts flexible and reusable by letting you customize specific parts each time you use them.

For this workflow, the variable is where you'll add your article content. Here's a useful trick: Team-GPT can browse the web, so instead of copying and pasting your entire article, just paste the URL. Team-GPT will pull the content directly from the link.

You can also paste any other text into the variable, like campaign details, product specifications, or raw news information you want to turn into a press release.

Step 4: Refine your press release in Pages

Once the AI generates your press release, refine it in Pages. Pages is an AI text editor inside Team-GPT that lets you edit your content paragraph by paragraph.

In Pages, you can:

Adjust specific sections without rewriting everything
Ask the AI to strengthen quotes or refine the headline
Collaborate with team members who can review and suggest changes

Try this workflow today.

Tips for better results

‍Add multiple press release examples: Include 3-5 examples of press releases you consider well-written. The more examples you provide, the better the AI understands your preferred style.‍
Keep your template updated: Your press release template should include your current company boilerplate, contact information format, and any required legal disclaimers.‍
Share the project with your team: Since the project includes all the context and prompts, anyone on your team can create consistent press releases without needing to know how to write them from scratch.

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