Turn company news into press releases with Team-GPT
Transform company news and campaign updates into professional press releases using AI
Step 1: Set up your Project knowledge
Project knowledge in Team-GPT is where you store information you want the AI to remember and use in every chat within the Project.
For press releases, add these items to your Project knowledge:
- Project information and instructions
You can copy the system prompt directly:
- Example press release
Include links to well-written press releases that represent the style and tone you want. Team-GPT will learn your preferred structure and approach from these examples.
- Press release template
Upload your standard press release template so the AI follows your exact formatting requirements.
And, of course, If you're not repurposing articles, you can also add any other relevant context to Project knowledge like campaign briefs, product specifications, or meeting notes that contain the news you want to announce.
Step 2: Build your press release prompt
Instead of writing a prompt from scratch every time, use the Prompt builder to create a reusable template.
Describe your task in simple terms. Team-GPT will ask you a few clarifying questions to understand exactly what you need. Once you've answered, you'll have a complete prompt ready to go.
Save this prompt to your Prompt library:
Since the AI already knows your brand voice, template, and examples from Project knowledge, it generates a complete press release in seconds.
Step 3: Generate your press release
When you're ready to create a press release, start a new chat in your Team-GPT Press Release Project and select your saved prompt.
You'll notice variables in your prompt. Variables are placeholders that make your prompts flexible and reusable by letting you customize specific parts each time you use them.
For this workflow, the variable is where you'll add your article content. Here's a useful trick: Team-GPT can browse the web, so instead of copying and pasting your entire article, just paste the URL. Team-GPT will pull the content directly from the link.
You can also paste any other text into the variable, like campaign details, product specifications, or raw news information you want to turn into a press release.
Step 4: Refine your press release in Pages
Once the AI generates your press release, refine it in Pages. Pages is an AI text editor inside Team-GPT that lets you edit your content paragraph by paragraph.
In Pages, you can:
- Adjust specific sections without rewriting everything
- Ask the AI to strengthen quotes or refine the headline
- Collaborate with team members who can review and suggest changes
Tips for better results
- Add multiple press release examples: Include 3-5 examples of press releases you consider well-written. The more examples you provide, the better the AI understands your preferred style.
- Keep your template updated: Your press release template should include your current company boilerplate, contact information format, and any required legal disclaimers.
- Share the project with your team: Since the project includes all the context and prompts, anyone on your team can create consistent press releases without needing to know how to write them from scratch.