AI in Email Marketing: 5 Use Cases, Statistics, Examples and Software

Email marketers have been finding ways to use AI to improve their operational efficiency, increase open rates, and optimize the reader experience.

In this guide, I’ll go over everything about AI use in email marketing: statistics, use cases, benefits, and examples of retailers utilizing artificial intelligence to revolutionize their email marketing campaigns.

TL;DR

• AI use in email marketing has been gaining traction in retail, as 47% of email marketers are already using AI to generate email marketing campaigns.
• The best use cases for AI in email marketing are the ability to generate email copy and to personalize that email copy.
• The main benefits of using email marketing include being able to improve customer engagement and scale content production, ultimately saving money and increasing revenue.
• Popular examples of retailers using artificial intelligence in email marketing are Endy and New Look, where the e-commerce giants use personalization to improve their revenue per subscriber.
• The best tools to generate email marketing campaigns are Team-GPT, Jasper AI, and Copy AI due to the platforms’ trainability to produce email copy at scale that is on-brand.

What Are The Benefits of Using AI for Email Marketing?

The main benefits of using AI for email marketing include being able to scale your content production, improving the customer experience via personalization, and increasing open rates.

Let’s go over each one of them👇in more detail. 

#1: Scale Content Production

By utilizing artificial intelligence for email marketing, marketers can increase the level and quality of output.

Generative AI platforms like ChatGPT, Claude, and Perplexity can be used to create email marketing copy and subject lines.

That would help you save time and money from having to hire copywriters.

Additionally, content creation tools like Team-GPT enable you to collaborate with your email marketing team on email content together.

#2: Improve Customer Engagement

The 2nd best benefit of AI in email marketing for me is how it can improve the customer engagement of your campaigns.

The technology can be used to tailor email content to customer preferences, such as making product recommendations that are based on their interests.

💡 That helps you further personalize your emails to your target audience that goes beyond {{First_Name}}.

#3: Increase Open Rates & Click-Through Rates

Last but not least, AI helps email marketers increase the open rates and click-through rates of the emails they are sending out.

By combining content production and personalization at scale for your organization, you can improve your open rates and CTRs.

➡️ Later in this article, I’ll dive deeper into how AI can help you improve personalization and optimize your subject lines.

5 AI Use Cases for Email Marketing

Here are the 5 best use cases for email marketing from the ones I’ve seen work best in the industry:

#1: Writing Up Newsletters

You can use AI to generate newsletters for your readers.

Here’s an example of our team prompting Team-GPT to create an outline for a weekly newsletter:

Platforms like Team-GPT (that’s us) can create email marketing campaigns, go over the main points, and then generate the whole text.

#2: Generate Email Subject Lines

My second favourite AI use case for email marketing is the ability to generate email subject lines.

Here’s an example of our team generating 3 engaging emails with subject lines for our own product:

⚠️ Team-GPT is not an LLM. Our platform lets you use different AI models to generate your email copy and subject lines, such as ChatGPT, Claude, and Perplexity.

It is also possible to bring your own custom LLM model to our platform that uses your brand’s tone or to customize your own version of ChatGPT inside our collaborative platform.

#3: Crafting Cold Outreach

Next up, you can craft effective cold outreach marketing campaigns with AI.

Here’s an example of our team prompting our custom version of ChatGPT to create a cold outreach email to a potential customer of our product:

➡️ With Team-GPT, we have trained our product’s information and target audience to ChatGPT, instead of having to manually prompt it every time.

#4: Personalization

Another use case for email marketing with AI is the ability to personalize your subject lines and email content to each subscriber.

For example, AI technology lets you personalize the contents of your email by analyzing customer data and making product recommendations.

➡️ Later in this article, we’ll explore how Endy has used AI to track on-site activity and use that information to send out tailored product suggestions via email.

#5: Create Email Marketing Funnels

Another use case of AI is that it helps you create email marketing funnels after inputting information about your product and target audience.

For example, our email funnel builder at Team-GPT asks you questions, such as what you are selling and information about your product, to then generate a full-scale email campaign:

The platform takes into consideration the goal of the email, such as increasing sign-ups, nurturing leads, or recovering cart abandonments.

AI in Email Marketing Statistics

Here are some interesting statistics regarding AI in email marketing that our team was able to find:

#1: 47% of email marketers claim they use AI to generate email marketing campaigns

A survey from Forbes shows that almost half (47%) of email marketers are using AI to create email marketing campaigns.

This proves AI’s increasing adoption in the different marketing fields. 

Even though the larger part of email marketers are not using AI yet, they are likely to adopt it as the technology progresses.

#2: AI-powered email marketing shows a 13% increase in CTR and a 41% rise in revenue

Data from Wix suggests that AI-driven email marketing can improve click-through rates by as much as 13% with personalized subject lines.

The same research suggests that AI-powered recommendations and persuasive copy can then increase revenue by 41% from the companies surveyed.

#3: Using AI for subject lines can increase open rates by up to 10%

Secondary research confirms the validity of using AI for subject lines, as the data suggests it can increase the open rates by up to 10%.

Some of the companies studied include Groupon and eBay, which have already incorporated AI into their email subject lines.

#4: 51% of email marketers are using ChatGPT and 21% using Copy AI

Research from Litmus has shown us the distribution of what platforms the email marketers are using:

• 51% of email marketers are using ChatGPT.
• 21% are using Copy AI.
• 19% of them are using Scalenut.
• 18% use Anyword.
• 16% use DALL-E for image generation.
• 14% of the email marketers use Jasper AI.

#5: The top use case for AI has been content personalization as 50% of surveyed email marketers use it

The most commonly used strategy in email marketing campaigns with AI technology has been content personalization, as 50% of the surveyed marketers have done it.

The research from Forbes showcases that they are using AI to personalize the content to individual preferences to improve engagement and conversion rates.

5 Examples of Organizations Using AI For Email Marketing

Here are the best 5 examples of companies using artificial intelligence for email marketing campaigns that I was able to find:

#1: Sage Publishing

Sage Publishing, a textbook publisher, used Jasper AI to simplify and speed up their email content generation.

The brand needed to craft emails that contain the book’s title, author and preface, and send it out to their subscribers – at scale.

Sage Publishing used AI to translate the emails at scale so they could better personalize their emails to different audiences.

The copywriting team was then able to focus on the strategic aspect of email and marketing as a whole.

In terms of results, the publisher saw a reduced time spent on email drafting by 99% and an increased speed of generating email copy by 99%.

#2: Endy

Endy, an e-commerce brand, uses AI to notify customers when an exclusive sale is approaching.

The brand employs an algorithm that studies each shopper’s preferences and then sends out AI-driven product recommendations.

They used recommendation software that included items which each shopper had shown interest in or interacted with on the website.

Such recommendations are more likely to convert since they are based on individual preferences and this product data can be incorporated into your emails in real-time.

#3: Typeface 

Typeface, a content management solution, used OpenAI and Azure’s machine learning capabilities to build creatives and copy that are on-brand in seconds.

This has allowed the brand to produce imagery and email marketing copy at scale to generate content for their needs.

The custom-built AI generation template has saved them time and money from copywriting and has allowed them to scale efforts across every digital marketing channel.

As a result, Typeface has generated 10x more content for a client with their small team and has made it possible to transform ideas into on-brand copy with imagery in seconds.

#4: New Look

Similar to Endy, New Look has utilized AI to study their consumers’ product preferences and birth dates to hand out tailored discounts.

What stood out to me about this case study is that New Look is giving a generous discount (20%) only to a single customer, and not a part of a site-wide discount.

New Look is sending out these emails a few weeks before the designated birthday to ensure that their consumers spend their birthday budget on their website.

#5: Sonos

Sonos, an online retailer, has set up ‘’back-in-stock’’ email automations.

The brand is using AI to send hyper-personalized emails to inform their shoppers that an item they showed interest in is back in stock.

Similar to New Look and Endy, the brand can increase customer loyalty and open rates by personalizing their emails to each shopper.

As for the consumers, that saves them the time to go back to the store and check if the product is in stock.

Best AI Tools to Generate Email Marketing Campaigns

When evaluating which tools to include in this list, I looked at their content quality, customization options (so you can generate on-brand email content), and cost structure.

Here are the best tools to generate email marketing campaigns:

#1: Team-GPT: Customize a Better Version of ChatGPT For Content Creation

You can use AI models like ChatGPT with your team on Team-GPT’s platform and customize it to your needs.

After that, it is possible to use your own version of ChatGPT for email marketing tasks, such as:

• Generating subject lines that are on-brand.
• Writing the copy and generating the images for your email marketing campaigns.
• Editing and finalizing email drafts with Pages and Edit with AI.
• Strategizing and ideating email marketing funnels.

You can also speed up your writing with our pre-made prompts, use cases, and editable AI Pages.

Here’s why email marketing teams love our platform:

• A shared workspace where your marketing team can collaborate in chats and documents in real-time from a single platform.
• Smart AI-powered editing for improved writing, fixed grammar, and refined text.
• Organized and shared content to ensure quick access to chats and pages for all your team members.
• Managing your content by turning any chat into a document or starting a new conversation from a Page.

It is possible to create custom instructions for ChatGPT and other writing tools so that the AI models know how to structure the email content and what tone to use. 

You can add instructions for brand voice, language, and writing style to scale your content production without heavily editing it.

#2: Jasper AI

Jasper AI is an AI content generation platform that lets you generate email copy, translate emails in different languages, and add your own brand guidelines.

Here are some of Jasper’s top features for email marketing:

• AI-powered content generation with plagiarism detection to ensure originality.
• Content brief into a multichannel campaign: Marketers can generate email campaigns from briefs.
• Image generation and image editing to create on-brand visuals for emails or email landing pages.

#3: Copy AI

Copy AI is an AI platform that lets you generate copy across different marketing channels – and is especially useful for generating email marketing copy.

Here are some of Copy AI’s top features for email marketing:

• A template library with different pre-made prompts for different email marketing needs, such as generating cold email copy.
• Add your brand voice to the platform to generate on-brand imagery and copy.
• Plagiarism checks for all email content that is being generated by the tool to ensure that you are creating original content.

#4: Anyword

Anyword is another AI writing platform that lets you generate effective email content, but what stands out about the tool is that it’s good for long-form email copy.

Here are some of Anyword’s best features for email marketing:

• Copy intelligence: Generate high-performing marketing copy across all of your email campaigns.
• Generate copy from pre-built templates plus text personalization features to customize the subject lines.
• A data-driven content editor that uses performance marketing data to know which generated emails will perform best before you go live.

#5: Perplexity

Perplexity, similar to ChatGPT and Claude, is a generative AI platform that lets you research and create email content.

Here are some of Perplexity’s top features for email marketing:

• Advanced search capabilities plus generative AI: Create email content at scale with precise and contextually relevant information.
• The platform itself is quite trainable, as you can feed it plenty of information about your target audience and product.
• You can also generate imagery since it can access multiple LLMs.

Next Steps: Create Email Marketing Campaigns Alongside Your Team on Team-GPT

You can build email marketing campaigns by building a customized version of ChatGPT alongside your team on Team-GPT.

Our enterprise AI software lets your team generate images and content by utilizing various AI models like ChatGPT, DALL-E 3, Claude, and Perplexity.

Apart from that, you can access:

• A comprehensive pre-made prompt library to create efficient workflows.
• Detailed usage analytics to track employee engagement.
• Enterprise-grade security ensures data privacy and the ability to host the platform on your servers.

Sign up for a demo of the platform today!