15 AI Prompts For Images To Create On-Brand Creatives

If you want to create visually attractive and professional visuals without spending hours designing, AI prompts for images can save you a lot of time and keep your branding consistent. 

So, instead of manually adjusting every detail, you can describe what you need and let AI models do the work for you. 

To date I have tried multiple tools to create design assets and have seen firsthand how good prompts can absolutely change the output you get from AI. 

In this article, I’ll share prompts that will help you generate on-brand creatives for marketing, social media, and product visuals. Let’s get started!

Brand-Focused Image Prompts

Creating brand-consistent imagery with AI tools like DALL-E 3 can improve your brand identity. So, here are a few AI image prompts that I use which make sure that my brand’s colors, aesthetics, and character consistency remain intact.

1. Brand-Specific AI Portrait with Customizable Aesthetics

Prompt: “A professional portrait of a [gender] individual with [specific hairstyle], wearing [brand-specific clothing colors, e.g., navy blue and white]. The background features a subtle gradient of [brand color palette]. The lighting is soft and professional, inspired by studio photography. The expression is confident and approachable.”

Result:

Techniques for Consistency:

• Use the same descriptive phrases for lighting, expression, and pose in all portraits.
• Keep color palettes consistent with your brand identity.
• Adjust facial features subtly for a uniform look across multiple images.

2. Incorporating Brand Colors into AI-Generated Backgrounds

Prompt: “A modern, minimalist office background featuring accents in [brand primary and secondary colors]. The scene includes a sleek desk setup, branded decor elements, and ambient lighting. The overall aesthetic is clean, professional, and inviting.”

Result:

Techniques for Consistency:

• Use brand colors in subtle elements like decor, lighting, and furniture.
• Ensure backgrounds don’t distract from the main subject.
• Maintain uniformity in composition across different images.

3. Maintaining Consistent Character Appearance Across AI-Generated Images

Prompt: “A [gender] brand ambassador with [specific facial features], styled hair, and wearing [brand-themed attire]. The pose is dynamic yet professional, ensuring consistency across different settings like a workspace, outdoor shoot, and casual environment. The AI should maintain identical facial structure and expressions in all variations.”

Result: 

Techniques for Consistency:

• Use repeatable facial descriptors (e.g., “sharp jawline, short curly hair, warm brown eyes”).
• Maintain identical wardrobe elements in different prompts.
• Adjust lighting and angles, but keep defining features unchanged.

Product Visualization Prompts

Creating high-quality product visuals with AI tools like DALL-E 3 can enhance your brand’s online presence. From e-commerce and social media to marketing materials, AI-generated product images can showcase your items in different contexts while maintaining accuracy and professional appeal.

Below are AI image prompts designed to highlight product features, composition techniques, and branding consistency.

4. Minimalist Product Showcase on a Clean Background

Prompt:
“A high-resolution product shot of [your product] placed on a sleek, white marble surface with soft, diffused lighting. The background is minimalistic, with subtle shadows to highlight the product’s texture and design. The focus is on clean aesthetics, making the product stand out.”

Result:

Techniques for Consistency:

• Use a neutral background to keep the focus on the product.
• Ensure soft and diffused lighting to avoid harsh reflections.
• Maintain consistent angles and composition for branding uniformity.

5. Lifestyle Product Photography in a Realistic Setting

Prompt:
“A premium [your product] placed on a stylish wooden coffee table in a cozy living room. Natural sunlight filters through a window, casting warm shadows. A person casually interacting with the product adds a real-life touch, enhancing engagement.”

Result:

Techniques for Consistency:

• Add human elements to show real-world usage.
• Ensure the scene aligns with your target audience’s lifestyle.
• Use AI tools that allow custom adjustments for realism.

6. Dynamic Action Shot for High-Performance Products

Prompt:
“A sleek [your product] in action—showcased with motion blur effects, dramatic lighting, and a dark background. The product is sharply in focus while the background subtly fades, creating a high-energy, professional visual.”

Result:

Techniques for Consistency:

• Use motion blur or lighting effects for a dynamic feel.
• Keep the product as the sharpest element to maintain focus.
• Opt for contrasting backgrounds to enhance visibility.

Abstract Brand Element Prompts

Abstract visuals can add depth to your brand identity, creating unique textures, patterns, and background elements that reinforce your brand’s aesthetic. AI tools like DALL-E 3 can generate customized abstract visuals that align with your brand’s colors, mood, and marketing needs.

Below are a few AI prompts designed for abstract brand elements, along with expected results and insights for maintaining consistency.

7. Brand-Themed Abstract Wave Pattern

Prompt:
“A seamless abstract wave pattern featuring flowing, organic shapes in [brand primary color] and [brand secondary color]. The design is modern, fluid, and minimal, with soft gradients and a high-resolution finish, perfect for digital and print branding.”

Result:

Techniques for Consistency:

• Apply to packaging, website backgrounds, and social media templates.
• Use soft gradients to create a sense of motion and fluidity.
• Keep the color palette aligned with the brand identity for consistency.

8. Minimalist Geometric Brand Texture

Prompt:
“A high-resolution abstract geometric texture featuring clean, overlapping shapes in a monochrome palette with subtle metallic highlights. The design conveys sophistication and can be used for branded presentations and packaging.”

Result:

Techniques for Consistency:

• Use symmetry and repetition for a unified look.
• Stick to two to three colors to maintain brand consistency.
• Apply as backgrounds in promotional materials without overpowering text.

9. Soft Gradient Background for Digital Branding

Prompt:
“A smooth, soft gradient background blending [brand color 1] into [brand color 2], creating a modern and elegant feel. The gradient is subtle, with no harsh transitions, making it ideal for website headers, social media posts, and presentations.”

Result:

Techniques for Consistency:

• Keep transitions subtle to maintain a premium look.
• Use as a background for product visuals or branded slides.
• Ensure the colors align with your brand palette for a cohesive feel.

Social Media Content Prompts

Creating visually engaging social media content is key to capturing attention and reinforcing brand identity. AI tools like DALL-E 3 can generate high-quality images tailored for different platforms while maintaining your brand’s aesthetic.

Below are a few AI image prompts optimized for various social media formats, along with expected results and insights for maximizing engagement.

10. Instagram Visuals for Storytelling

Prompt:
An Instagram image featuring a modern, clean aesthetic in black and yellow. Includes a bold headline with minimal background, with product close-ups, 4.5 RATING, and a final call-to-action with a sleek design. The product is a shampoo.

Result: 

Techniques for Consistency:

• Maintain consistent typography and colors across all slides.
• Use engaging first slides to hook viewers.
• Keep a logical visual flow from start to finish.

11. LinkedIn Banner Image for Professional Branding

Prompt:
“A professional LinkedIn banner featuring a sleek, corporate design in mint green and bright pink. The background has abstract geometric elements, with space for a tagline “CONNECTING THE WORLD, ONE CODE AT A TIME” and a subtle glow effect to add depth. The aspect ratio is 1584×396 pixels ratio for optimal display.”

Result: 

Techniques for Consistency:

• Stick to platform-specific dimensions to avoid cropping issues.
• Keep important elements centered and within safe zones.
• Use high-resolution graphics for a sharp, professional look.

12. Twitter/X Post with Eye-Catching Visuals

Prompt:
“A high-contrast social media post (1600×900 pixels) for an energy drink optimized for Twitter/X. The design features a bold statement in large text, a dynamic abstract background in black and blue, and a sleek product mockup to enhance engagement.”

Result:

Techniques for Consistency:

• Use bold typography and high-contrast colors.
• Incorporate minimal but striking backgrounds.
• Keep text short and digestible for quick impact.

Seasonal and Campaign Prompts

Seasonal and campaign visuals help brands stay relevant while engaging audiences with timely content. AI tools like DALL-E 3 allow for quick customization of holiday and event-based imagery while maintaining brand identity.

Below are AI prompts for seasonal and campaign creatives, along with expected results and insights on balancing festive elements with branding.

13. Festive Holiday-Themed Product Display

Prompt:
“A premium holiday-themed trolley bag product showcase featuring the brand name Skywalk, placed on an elegant winter-themed background with soft snow, golden holiday lights, and subtle accents in red and white. The lighting is warm and inviting, emphasizing a festive and luxurious feel.”

Result:

Techniques for Consistency:

• Keep brand colors integrated in the background and accents.
• Use subtle seasonal elements without overwhelming the product.
• Maintain a consistent visual style across different holiday campaigns.

14. Spring Collection Social Media Teaser

Prompt:
“A bright and fresh social media promotional image for a spring campaign, featuring pastel hues, blooming flowers, and the product name “MOTHER NATURE HONEY” at the center. The background is soft and minimal, with typography in a clean, modern style that aligns with their minimalist brand identity.”

Result: 

Techniques for Consistency:

• Develop a cohesive color scheme based on seasonal palettes.
• Ensure uniform composition across multiple campaign visuals.
• Incorporate seasonal motifs subtly in backgrounds or design elements.

15. Black Friday Sale Banner with a Bold Contrast

Prompt:
“A high-impact Black Friday campaign banner for a men’s shoe brand, featuring a sleek dark background with bold typography in blue. The composition includes dynamic product placement, glowing neon sale highlights, and a call-to-action designed for high conversion.”

Result: 

Techniques for Consistency:

• Use strong contrast to make key elements stand out.
• Keep text clear, legible, and action-driven.
• Ensure brand identity remains intact despite bold sales visuals.

How To Write Better AI Prompts For Images

AI-generated images are only as good as the prompts you provide. To get better results, you need to be clear about what you want. A well-structured prompt consists of three key elements:

Goal

The goal is the outcome you want from the AI. It should be clear and specific. Use action words to define your request, such as:

• What is the subject? (A person, animal, place, or object)
• What is happening? (Action, movement, or mood)
• What is the style? (Realistic, cartoon, oil painting, cyberpunk, etc.)

For example:

• “Generate an oil painting of a sunset over the ocean.”
• “Create a futuristic city skyline with neon lights.”
• “Illustrate a medieval warrior in detailed armor.”

Context

Context provides details to shape the image. This includes elements like:

• Environment: Is it a forest, a futuristic city, or a cozy home?
• Lighting & Mood: Is it bright, gloomy, dramatic, or soft?
• Details: Eye color, clothing, weather conditions, background elements.

The more specific, the better. For example,

“Generate an oil painting of a sunset over the ocean, with rich orange and purple hues, soft waves, and a silhouette of a lighthouse in the background.”

This gives the AI clear instructions on composition, colors, and details.

Persona

A persona adds expertise or a style preference to the prompt. If you’re aiming for a specific artistic touch, mentioning a persona helps refine the result.

For example:

• “Generate an oil painting of a sunset over the ocean in the style of an impressionist artist, using visible brushstrokes and a soft color palette.”
• “Create a futuristic city skyline with neon lights, designed by a sci-fi concept artist specializing in cyberpunk aesthetics.”

Pre-Made Prompts & Personas in Team-GPT

If you’re not sure how to structure your prompts, Team-GPT offers pre-made prompts and personas to help you generate high-quality images. 

These presets guide the AI with optimized instructions, saving you time and effort.

To learn more, watch this video:

Here’s An Example of a Bad and a Good AI Prompt For Images

Not all AI image prompts deliver useful results. A vague prompt can lead to generic visuals, while a well-structured prompt ensures an accurate and high-quality outcome. Here’s an example:

Bad Prompt

“A cat sitting in a room.”

Why It’s Bad:

• Too vague—no details on the cat’s appearance, the room’s setting, or the style of the image.
• AI might generate a generic cat image that doesn’t align with the user’s needs.

Good Prompt

“A very realistic, high-resolution image of an orange tabby cat with green eyes, sitting on a cozy armchair in a warmly lit living room, taken from an iPhone 13 Pro max. The room has a bookshelf filled with colorful books and a fireplace in the background. The cat looks directly at the viewer with a curious expression.”

Why It’s Good:

✅ Specifies the subject (orange tabby cat with green eyes).
✅ Describes the setting (cozy armchair, warm lighting, bookshelf, fireplace).
✅ Defines the style (realistic, high resolution).
✅ Adds details that influence composition (cat looking at the viewer with curiosity).

Bonus Tip: When writing AI prompts for images, include specific details about the subject, background, style, and mood. This helps generate visuals that match your expectations.

Next Steps For Marketing Teams: Collaborate With Your Team With DALL-E 3 on Team-GPT

If you’re looking for a seamless way to create on-brand visuals with your marketing team, Team-GPT now integrates with DALL-E 3. This means you can generate high-quality images, ad creatives, and product visuals right within your workspace—without switching tools.

With DALL-E 3 in Team-GPT, you and your team can:

• Create ad banners, social media posts, and website visuals with precise prompts.
• Use the enhanced prompt feature to improve descriptions and get better results.
• Share generated images instantly with your team for feedback.
• Download, regenerate, or delete images to keep your workspace organized.

DALL-E 3 in Team-GPT simplifies image creation, making it easier to collaborate and bring your marketing ideas to life. Book a demo now to learn more!

Read More

• How to Create Images with Dall-E 3
• Using AI For Generating Images: 5 Use Cases, Examples & Tools
• 12 Best Dall-E Prompts to Create Designer-Level Images
• Dall-E vs Midjourney: Which is Better for Image Creation?
• How to use Dall-E-3 to Create Stunning AI Images