10 Best AI Tools For Brainstorming In 2025 [Reviewed]

Interested in what are the best AI tools for brainstorming for your organizational or individual needs?

In this article, I’ll go over the 10 best AI tools for brainstorming in 2025, reviewing their pricing, features, pros and cons to help you make an informed decision.

Before we start, I want to cover the factors that I took into consideration when evaluating these AI platforms: 👇

What Factors Should Be Considered When Evaluating AI Tools For Brainstorming

#1: Customization & Trainability

The first key factor for me was to find suitable AI tools which are customizable and trainable to guide the brainstorming process more effectively.

With generative AI tools that can receive custom instructions, I could enhance my team’s brainstorming sessions and ensure that the ideas align with our strategic goals.

➡️ Most of the tools I’m going to review in this article can be adjusted to your brand voice and tonality.

#2: Idea Generation  

The second key factor for me was to find suitable AI tools that are great at generating a wide range of original and creative ideas.

With generative AI tools that can spark innovation, I could unlock new avenues of thought and enhance my team’s problem-solving capabilities.

➡️ Most of the tools I’m going to review in this article can effectively assist in team brainstorming sessions and generate diverse concepts.

#3: Pricing Structure

The third key factor is the pricing structure of the AI tools you are going to use, so you can be sure it is within your budget.

💡 When I was evaluating AI tools, I looked for transparent pricing structures that provide the needed features and also fit into different budget alternatives.

#4: Optional: Collaboration Capabilities

The final key factor I consider in AI tools when it comes to brainstorming is their ability to facilitate seamless team collaboration.

I understand that in brainstorming, effective communication and shared understanding are key to generating the best possible ideas.

➡️ AI tools can foster collaborative brainstorming sessions and enable the team to work together more effectively.

What Are The Best AI Tools For Brainstorming In 2025?

Here are the best AI tools for brainstorming in 2025 that I found:

#1: Team-GPT – Best for customizing generative AI models to generate ideas and concepts for your team.

#2: Gemini – Best for generating content and brainstorming ideas.

#3: Claude – Best for generating ideas and exploring new perspectives.

#4: ChatGPT – Provides you with a brainstorming chat (custom GPT).

#5: HyperWrite – Best for brainstorming solutions and ideas.

#6: Jasper AI – Best for brainstorming blog post topic ideas.

#7: Copy.AI – Best for generating content ideas.

#8: Notion AI – Best for helping teams overcome writing blocks and provides a shared workspace where teams can discuss ideas.

#9: MindMeister – Best for visualizing your ideas, managing your tasks, and seamless collaboration with your team.

#10: Miro AI – Best for speeding up your work process by brainstorming ideas, outlining strategy and editing text. 

#1: Team-GPT

Team-GPT is the best AI tool for brainstorming out of all of the platforms that I reviewed because of its ability for teams to collaborate and its customization of AI tools.

I found it is most suitable for brainstorming because it has the ability to customize generative AI models that can generate ideas and concepts for your team.

Our collaborative AI workspace lets you work with your team on platforms like Perplexity, ChatGPT (with unlimited use) and Claude.

Full disclosure: Even though Team-GPT is our platform, I’ll provide an unbiased perspective on why it is the best AI tool for brainstorming in 2025.

Team-GPT is an enterprise collaboration AI platform that gives you access to chat with any AI model, add custom AI models and create libraries for your customized prompts.

Here are the four best features that make our platform a viable option for brainstorming. ⤵️

Feature #1: Customize a better version of ChatGPT for brainstorming

With Team-GPT’s platform, you and your team can customize it to your needs.

You can then use your version of the AI tool for brainstorming, such as:

• Generating diverse and relevant ideas.
• Overcoming writing blocks.
• Improving team collaboration.
• Exploring different perspectives.

You can speed up your brainstorming process with our pre-made prompts, use cases, and editable AI Pages.

Here’s why teams love our platform for brainstorming purposes:

• A shared workspace where your team can collaborate in multiple chats and documents in real-time from one platform.
• Smart AI-powered editing to improve your team’s writing, edit their works and refine the text.
• Organized and shared content that will ensure you quick access to chats and pages for all your team members.
• Managing your content by turning any chat into a document or starting a new conversation from a Page.

You can create custom instructions for ChatGPT and other brainstorming AI tools so the AI models know how to generate ideas and concepts, according to your team’s needs.

💡 It is possible to add instructions for desired brainstorming outcomes and add specific constraints to guide the AI, so the generated ideas are original and relevant.

Feature #2: Collaborative AI

Boost your team’s collaboration with Team-GPT’s real-time generative AI and organization features.

Our platform gives you the option to work in an interactive workspace where you can collaborate with your team members in chats, prompts and threads.

You can master AI with our shared learning path feature where your team can share insights and support each other.

💡Within the chats, you can organize your information in folders and subfolders to have easy access to it later on.

Inside the tool, you have the ability to send messages to your members, attach files, leave comments and continue the conversation with the AI models.

And you can have all of that with all major AI tools. Your team doesn’t have to be limited to only one model.

Feature #3: Usage Analytics

With Team-GPT, marketing leaders can access usage reports that show the exact number of messages, chats, user engagement, and active users.

This lets you track your investment and use of AI across the whole company.

You can improve the AI adoption across the company by:

• Understanding patterns and ensuring that the transition to AI is as flawless in the workflow as possible.
• Accessing insightful graphs that showcase your team’s activity, chat efficiency and token usage.
• Improving AI quality of conversation by evaluating the effectiveness of the chat across your company.
• Identifying team members who require training and need to learn how to make the AI models better.

Feature #4: Enterprise-Grade Security

We have built Team-GPT with great enterprise-grade security and privacy.

You can create your version of Team-GPT and deploy it on your hosting infrastructure.

Whether on-premise or on a private cloud, you will hold all your data while you use all the AI models you need.

The platform is deployed on your servers and lets you easily onboard new marketing employees into the platform.

With Team-GPT Enterprise, you will:

• Have complete control over your data.
• Apply security features and have control over the platform by reporting on who accesses it. 
• Prioritize privacy and protection, as Team-GPT is committed to all GDPR compliance standards and holds SOC II and ISO 27001 certifications.

Team-GPT Enterprise

Pricing

Team-GPT bases its pricing on seats per month, and there is no free plan.

Our platform has two pricing plans:

Business Plan

• $20 per user/month and starting with a minimum of 10 users.
• Includes customisable AI toolkit, AI workspace, and collaborative features.
• Access to Open AI and advanced reports.
• Access to multiple AI models in one secure platform.

💡 You can get 10% off on the Business plan if you sign up for an annual subscription.

Enterprise Plan

• Custom pricing and starting with a minimum of 150 users.
• Includes private cloud and on-premises deployment.
• Enterprise-grade security and on-premise deployment.
• The ability to bring your custom AI model to the platform.
• Premium account management.

Pros & Cons

✅ You can use various AI models instead of limiting your team to just one.

✅ Customize your own version of ChatGPT for better brainstorming.

✅ You can work on a piece of content together with your team.

✅ Library with pre-built prompts, personas and usage analytics to track employee engagement.

❌ Available as a web tool only, unlike some alternatives.

❌ Team-GPT’s pricing starts from a minimum of 10 users.

#2: Gemini

Best for: Brainstorming ideas and concepts based on given prompts and instructions.

Similar to: Team-GPT, Claude.

Gemini is an AI model that is most suitable for brainstorming ideas based on prompts or instructions you have given it.

The platform also lets you go back to your prompt and edit it to get the best results from Google Gemini.

💡One interesting feature of Gemini that I found on my Android phone is that I can say “Hey Google” and ask Gemini for help with whatever is on my screen.

Features

• A brainstormer that lets you find inspiration for new ideas for business and non-business purposes.
• If you provide it with prompts and direct instructions, it will lead you to better results.
• The experimental advanced model of Google Gemini allows you to brainstorm more complex ideas.

Standout Feature: Idea Engine  

What Gemini stood out to me the most was the chat feature on Google Gemini that acts as a real-time knowledge companion.  

The platform can generate, organize and evaluate ideas on any given topic.

Pricing

Gemini offers a free plan where you can use the tool’s generative AI platform for business and non-business-related purposes.

Gemini offers 2 paid plans to unlock more AI features:

• Gemini Business: $20/month/seat for a 1-year commitment, which lets you access Gemini in Google’s products, and get access to Enterprise-grade security features.
• Gemini Enterprise: $30/month/seat for a 1-year commitment, which lets you get access to AI note-taking, and automatically classify, label, and safeguard sensitive information with AI.

Pros and Cons

✅ Gemini’s pre-built prompts allow you to brainstorm more easily and effectively.

✅ The platform can be integrated with GoogleWorkspace tools.

✅ Gemini quickly generates ideas and concepts on any given topic.

❌While Gemini offers pre-built prompts, you may have limited control over the instructions.

❌ Gemini can reflect biases present in the data it was trained on.

💡 You can bring Gemini into Team-GPT and use the platform alongside your team.

#3: Claude

Best for: Generating ideas and exploring new perspectives.

Similar to: ChatGPT, Perplexity.

Claude is an advanced AI tool that encompasses prompt engineering, which consists of a chain of thought prompting (CoT), which leads to more accurate and nuanced outputs. 

The generative AI model can be used for generating ideas and brainstorming concepts for business and non-business purposes.

Features

• Haiku model: Designed for speed and cost-effectiveness. It is most suitable for brainstorming sessions with your team. 
• Sonnet: Offers more than Haiku and it is more suitable for more complex brainstorming and problem-solving sessions.
• Opus: Designed for users who are required to brainstorm more complicated concepts and scenarios to more nuanced topics. 

Standout Feature: Enhanced Brainstorming Sessions

Claude enhances brainstorming quality and productivity. You can use pre-built prompts to boost the effectiveness of your brainstorming session.

Claude offers three brainstorming techniques – Mind Mapping, Lateral Thinking and Convergent Thinking – depending on your brainstorming goals. 

Pricing

Claude offers users a set of various pricing plans including:

• Free plan: You can talk to Claude on the web, iOS and Android and ask about images and docs with its Claude 3.5 Sonnet model.
• Pro plan: $20 per user/month. Designed for professionals who need more advanced features.
• Team plan: $30 per user/month billed monthly and $25 per user/month billed annually. Suitable for small to medium-sized teams and has access to more advanced features.
• Enterprise: Custom price. Suitable for large organisations and have access to more advanced features.

Pros and Cons

✅ Claude offers three models of generating ideas and brainstorming.

✅ Different AI models that you can choose depending on the complexity of brainstorming ideas.

✅ You can use pre-built prompts to ease the brainstorming process and make it more effective. 

❌ Its generated responses can seem too detailed, according to G2 reviews.

❌ Only up to 20 searches per day in the free plan.

#4: ChatGPT

Best for: Providing you with a brainstorming chat and responding to prompts.

Similar to: Claude, Google’s Gemini.

ChatGPT is a generative AI model that helps you brainstorm ideas about your next project or guides you in brainstorming sessions with your team.

To use the platform effectively you should provide the AI model with a specific prompt and later on during your brainstorming session go back and refine it for better results. 

Features

• Advanced generative AI models can be used for brainstorming ideas and concepts for business and non-business purposes.
• GPT library, where you can get pre-built prompts for your next brainstorming session and keep track of all the brainstorming ideas the model has generated for you.
• ChatGPT Brainstorm is a brainstorming chat which is specifically designed to generate ideas and concepts for your needs.

Standout Feature: ChatGPT Brainstorm Chat 

What ChatGPT stood out to me the most was its brainstorming custom GPT, which is specifically designed to generate your ideas and concepts on any given topic.

It can be given specific instructions and prompts to fit your needs, making it more suitable to generate the content you want.

Pricing

ChatGPT has a range of pricing plans from which you can choose, including plans for teams and professionals.

Here are the four subscription tiers:

• Free version: Access to GPT-3.5 and the ability to use other users’ GPTs.
• ChatGPT Plus: $20/month, which gives you access to GPT-4, and the ability to browse, create and use GPTs.
• ChatGPT Team: Starts from $25 per user/month, and adds a higher message cap on GPT-4 and access to advanced data analysis.
• ChatGPT Pro: $200/month, which adds more complex AI capabilities and can handle advanced data analysis and coding tasks.

Pros and Cons

✅ ChatGPT Brainstorming chat is designed for generating ideas and concepts. 

✅ You can always go back and refine your prompt for better output.

✅ ChatGPT Library is where you can store all the prompts and generated ideas. 

❌ Might come across inconsistent answers.

❌ According to some G2 reviews, the AI tool has a narrowed human perception, meaning that its generated answers may come across as not that creative and original.

#5: HyperWrite

Best for: Brainstorming solutions and ideas.

Similar to: Jasper, Writesonic.

HyperWrite is an AI-powered idea generator that can help you overcome writing blocks and spark your inspiration.

The platform can give you solutions for improving the productivity of your business and deal with any challenge you might face.

Features

• Generating original ideas for your next project.
• Assisting you in developing new strategies and ways of improving business productivity.
• Facilitating team brainstorming sessions by providing a list of AI-generated ideas.

Standout Feature: Brainstorming Tool

What stood out to me about HyperWrite was its brainstorming tool, which generates solutions for improving your business or ways to face a challenge. 

The brainstorming tool uses AI advanced models such as ChatGPT and GPT-4 to analyze problems and give suitable ideas on how to tackle them. 

Pricing

HyperWrite offers a free version for you to test its basic features.

It offers two paid plans:

• Premium plan: $19.99/month. Includes 250 AI messages per month and 3 custom personas. 
• Ultra plan: $44.99/month. Includes unlimited AI messages and 10 custom personas. 

Pros and Cons

✅ Has the ability to generate original ideas or solutions for your business.

✅ Can brainstorm ways for you to improve the productivity of your business.

✅ Brainstorms engaging topics and captions for your social media channels.

❌ The AI model struggles to keep up with context-based questions.

#6: Jasper AI

Best for: Brainstorming blog post topic ideas.

Similar to: Copy.ai.

Jasper AI is an AI content creation tool that is used to generate SEO-optimized blogs but it can also be used to ideate blog post topic ideas.

The platform lets you describe your product and audience and then gives you examples of articles that you can generate.

Features

• AI-powered article idea generation: The platform provides you with article topics depending on your target audience and product description.
• You can then generate all of this content at scale or create a multi-channel campaign.
• Image generation and image editing that helps you create on-brand visuals.

Standout Feature: Content Generation

Jasper AI can generate content that is original and free from plagiarism concerns.

The platform provides you with various templates from which to choose from, depending on the content you want to create, making the writing process much easier. 

Pricing

Jasper AI offers three paid plans:

• Creator Plan: $39/month/user, which gives you access to Jasper Chat, SEO mode and access to the tool’s browser extension.
• Pro Plan: $59/month/user, which adds access to three brand voices, ten knowledge assets, three instant campaigns, and AI image generation.
• Business Plan: Custom pricing. Includes access to groups and document collaboration, performance analytics, custom style guides, and API access.

Pros and Cons

✅ Generate blog post ideas.

✅ Can be used to create multichannel marketing campaigns. 

✅ Simple to use with an intuitive interface.

❌ Mandatory fact-checking, according to G2 reviews.

❌ More expensive than other Jasper AI alternatives on the market.

#7: Copy.AI

Best for: Generating content ideas.

Similar to: Anyword, Wordtune.

Copy.ai is an AI content generator that helps you generate content ideas. I found this tool useful for brainstorming due to its ability to provide you with unlimited original content ideas.

All you have to do is to insert your niche and target topics and the platform will provide you with article ideas.

Features

• Long-form blog post generator: Turns a content brief into an SEO-optimized article with your brand voice.
• Paragraph generator: Will generate complete paragraphs according to your instructions.
• Document repurposing: Copy.ai can generate different content formats from content that it has previously generated.

Standout Feature: AI-Powered Ad Copy Brainstorm

Copy.ai helps you generate paragraphs, social media captions and emails.

The platform can also give you ideas for your next blog or social media post.

Pricing

Copy AI has a free plan that lets you access ChatGPT 3.5 and Claude 3 for up to 2,000 words in its chatting function.

To access the software’s advanced features, you will need to be on one of their three paid plans:

• Starter Plan: $36/month/seat when billed annually, which adds unlimited words in chat and chat projects, access to all the latest large language models and private community access.
• Advanced Plan: $186/month/seat when billed annually, which includes up to 5 seats, adds 2,000 workflow credits, 15+ marketing and sales workflows, and workflow builder access. 
• Enterprise Plan: Custom pricing. Including guided implementation, API access, customizable workflows, and a dedicated account team.

Pros and Cons

✅ Has an AI content generator which writes blog and social media posts for you.

✅ Free plan where you can test out the tool’s brand voice and Infobase features.

✅ Generate content from your ideas.

❌ Fact-checking is required on the copy produced, similar to Jasper AI.

❌ Lack of creativity in its approach to SEO-optimized articles.

#8: Notion AI 

Best for: Helping teams overcome writing blocks and providing a shared workspace where teams can discuss ideas.

Similar to: ChatGPT, Jasper Chat.

Notion AI is a productivity and note-taking platform that aids teams to organize their tasks and work together more efficiently.

The AI capabilities that the platform encompasses are designed to enhance teams’ experience by creating dedicated private spaces, connecting Notion’s features to other applications and having access to Notion AI to answer all your questions.

Features

• The brainstorming templates allow you to choose the niche of your ideas and make the brainstorming process more effective.
• The generating feature of Notion generates blog and social media posts for any occasion.
• Notion AI can generate content from a prompt you have given it and afterwards edit the text to your liking.

Standout Feature: Brainstorm Buddy

What stood out to me most about Notion is its Brainstorming Buddy feature that guides you step by step through your brainstorming process to make it much easier and more effective.

Pricing

Notion AI’s pricing plans include 4 different versions:

• Free plan: Most suitable for individuals who want to work on their personal projects. It consists of the basic features.
• Plus plan: Starts from $8 per user/month. Most suitable for small teams. It consists of everything from the Free plan, plus a 30-day page history and custom automations.
• Business plan: Starts from $15 per user/month. It’s most suitable for growing businesses. It consists of all the basic features, plus private spaces and the possibility to invite 250 guests.
• Enterprise plan: Custom price. Most suitable for larger organizations. It consists of the basic features from the previous plans, plus advanced security and audit logs.

Pros & Cons

✅ Easy-to-use features that are suitable for keeping track of tasks in both the professional and personal life. 

✅ Has an intuitive and modern interface.

✅ You can always go back and edit documents.

❌ Needs improvement with its ability to calculate and apply formulas to tables, according to verified users of G2 Reviews.

❌ Has no integrated chat feature or ability to embed videos.

#9: MindMeister

Best for: Visualizing your ideas and managing your tasks.

Similar to: Miro, XMind.

MindMeister allows you to create mind maps with subtopics while staying organized.

This platform is useful for facilitating the brainstorming process by using online mind mapping to spark your team’s creativity. 

Features 

• Mix map layout and templates which can display content in charts and you can pick templates for any occasion.
• Outline mode allows you to organize mind maps as bullet lists and add notes.
• Brainstorm mode is suitable for team brainstorming sessions.

Standout Feature: Mind Mapping  

What stood out to me the most about MindMeister was the mind-mapping function. 

With the help of this platform your team can create well-organized mind maps with subtopics and bullet points which you can later present.

Pricing 

MindMeister has a free plan which includes the basic features.

For access to more AI features you have to choose between the three paid plans:

• Personal plan: €6 per user/month. Most suitable for individuals. Includes access to unlimited mind maps and file exports.
• Pro plan: €10 per user/month. Most suitable for small teams. Includes unlimited attachments and multiple admins.
• Business plan: €15 per user/month. Most suitable for organizations. Includes group sharing and advanced settings.

Pros & Cons

✅ Present ideas in the form of a mind map for better organization and creativity. 

✅ Collaborate with your team on generating ideas or concepts.

✅ You can include subtopics and bullet points to your mind maps.

❌ You can only export min maps in “mind” format, according to verified users of G2 Reviews.

❌ You can’t track the changes made by team members on the mind maps.

#10: Miro AI 

Best for: Speeding up your work by brainstorming ideas, outlining strategy and editing text. 

Similar to: Notion AI, Gemini.

Miro AI is an AI-powered collaboration platform that helps teams brainstorm ideas and outline their strategy more easily and effectively.

The platform presents you with a canvas where your team can add notes and lists for any discussion or project you are working on.

Features

• Creating diagrams and summaries: Craft all your ideas into a well-structured diagram or brief.
• Seamless communication: You can collaborate with your team seamlessly with communication tools for sync or in-person settings.
• AI built directly into your canvas:  Move effortlessly from idea to outcome without switching AI tools.

Standout Feature: Diagramming

What stood out to me the most about Miro AI is its ability to create well-organized structures such as diagrams to present content.

This AI feature allows teams to brainstorm ideas while in the work process and at the same time stay organized.

Pricing 

Miro AI has a free plan which gives you access to its main features and three editable boards.

If you want to access all the other AI features, you can choose from the three paid options:

• Starter plan: $8 per member/month. Includes unlimited and private boards with the key features.
• Business plan: $16 per member/month. Includes secure guest access and advanced tools.
• Enterprise plan: Custom pricing, with a minimum of 30 members. Includes the ability to work with your entire organization and flexible licensing program.

Pros & Cons

✅ You can organise your ideas into a diagram or summary. 

✅ You can work with your team at the same time and brainstorm ideas.

✅ You can do project planning, kanban boards and presentations on Miro AI.

❌ Editing text can be tricky at times, according to verified users of G2 Reviews.

❌ Users without a full licence have limited collaboration tools.

Next Steps: Brainstorm Ideas Alongside Your Team On Team-GPT

Team-GPT helps enterprises to customize an AI model to brainstorm ideas (from content ideas to solving business problems) and deploy it on their infrastructure.

Our collaborative AI solution strives to make AI an integral part of your organization and provides you with features that will help your team operate more efficiently. 

The platform lets you track your team’s AI adoption rates with the help of a dashboard visualizing how each team member is conversing with the platform.

You can give direct instructions as detailed as you like, so the AI models work to your advantage.

It is also possible to switch to view-only mode when sharing sensitive data so your team doesn’t accidentally edit the chat.

Lastly, you can import your ChatGPT chat history directly into Team-GPT in a matter of seconds.

Sounds interesting? Book a demo with one of our AI adoption experts to help you learn more about our platform.