Running an e-commerce business involves managing countless tasks—uploading products, managing customer inquiries, tracking inventory, optimizing your website for search engines, and creating personalized shopping experiences, just to name a few.
But here’s the upside: artificial intelligence (AI) has made it possible to automate many of these time-consuming tasks.
By leveraging the right AI tools, you can simplify your processes, improve customer experiences, and focus on growing your business strategically.
In this guide, I’ll walk you through the 10 best AI tools for e-commerce in 2025, designed to help you save time, increase efficiency, and drive results.
Table of contents
Factors to Consider When Choosing AI Tools for E-commerce
Selecting the right AI tool for your e-commerce business can significantly impact your operations and customer experience. But, to do this, you need to take into consideration various factors, including:
#1: Scalability and Flexibility
Your AI tool should be able to grow alongside your business. It must handle increased transactions, support more users, and integrate seamlessly with your existing systems. Look for tools that allow you to modify or expand features as your business evolves.
#2: Data Analysis and Insights
Effective AI tools provide actionable insights by analyzing data such as customer behavior and trends. They should offer clear reports, track performance metrics, and present data in a way that’s easy to understand. These features enable you to make informed decisions and adapt strategies quickly.
#3: Personalization Capabilities
To create meaningful customer experiences, prioritize tools with robust personalization features. These include tailored product recommendations, customized marketing messages, and dynamic content that adapts to individual preferences.
#4: Customer Support Features
AI-powered customer service tools improve engagement and efficiency. Features like chatbots, automated ticketing systems, and learning-based feedback mechanisms enhance your ability to address customer needs promptly and accurately.
#5: Security and Compliance
Handling customer data comes with significant responsibility. The AI tool should offer strong data encryption, compliance with regulations like GDPR (General Data Protection Regulation), and regular updates to maintain security standards.
#6: Integration Capabilities
For a smooth workflow, the tool should integrate with your existing e-commerce systems, including platforms, CRM software, and payment gateways. Tools that support custom integrations through APIs (Application Programming Interfaces) provide added flexibility.
#7: Cost Efficiency
Evaluate the total cost of ownership, including initial setup fees and ongoing expenses. Transparent pricing models are essential to avoid unexpected charges. Additionally, consider how the tool reduces operational costs by saving time and automating repetitive tasks.
#8: Vendor Support and Community
Strong vendor support ensures you get the most out of your AI tool. Choose providers who offer responsive customer service, detailed training materials, and access to a community where you can exchange ideas and best practices.
What Are The Best AI Tools for E-commerce in 2025?
Before I get into the details, here is an overview of the top 10 AI tools for e-commerce in 2025:
- Team-GPT: Best for seamless team collaboration and productivity through AI-powered assistance.
- Nosto: Best for delivering personalized shopping experiences and dynamic product recommendations.
- Plerdy: Best for optimizing conversion rates with heatmaps and user behavior tracking.
- Klaviyo: Best for email and SMS marketing automation tailored to customer preferences.
- Salesforce Einstein: Best for predictive analytics and AI-driven customer relationship management.
- Kount: Best for advanced fraud detection and prevention in e-commerce transactions.
- Surfer AI: Best for creating SEO-optimized content that ranks higher in search results.
- Synthesia: Best for generating professional videos with AI avatars and voiceovers.
- Zoho Analytics: Best for intuitive data analysis and AI-powered business insights.
- Drift: Best for real-time customer engagement and conversational marketing through AI chatbots.
1. Team-GPT
Team-GPT is the best AI tool for e-commerce stores as it allows organizations to integrate AI seamlessly into their workflows by combining flexibility, security, and collaboration.
Whether you’re experimenting with multiple AI models or scaling custom use cases, Team-GPT offers a centralized platform to streamline processes.
From organizing conversations and workflows to ensuring enterprise-grade security, this solution helps your team achieve measurable results while maintaining complete control over data.
Feature #1: Customizable AI Models
Team-GPT allows you to customize AI models to suit your business needs. You can:
- Create shared workspaces where your team can collaborate in real time.
- Edit documents using AI to improve content, fix grammar, and maintain consistency.
- Provide specific instructions to AI models to generate on-brand content tailored to your requirements.
For example, as an e-commerce manager, you can guide the AI to align its tone, writing style, and language with your brand’s identity.
Feature #2: Real-Time Collaboration
Team-GPT makes team collaboration effortless by offering shared virtual workspaces. You can:
- Collaborate on content creation, whether it’s product descriptions, email campaigns, or ad copy.
- Share feedback instantly and keep all team members updated on project progress.
- Access shared documents, chats, and insights in one secure location.
This feature is ideal for streamlining workflows and ensuring consistency in your e-commerce projects.
Feature #3: Enterprise-Grade Security
Security is a top priority for e-commerce businesses, and Team-GPT delivers robust protection. Key highlights include:
- Deployment on your own servers or private cloud to retain complete control over your data.
- Advanced admin controls for setting security filters and managing user access.
- Compliance with global security standards, including GDPR (General Data Protection Regulation), SOC II, and ISO 27001 certifications.
This ensures your sensitive business and customer data remain safe at all times.
Feature #4: Scenario Planning for E-commerce Strategies
Team-GPT helps you create data-driven scenario plans tailored to your e-commerce business. It uses predictive analytics to:
- Forecast potential outcomes based on market trends or customer behavior.
- Provide clear and actionable strategies to navigate various scenarios effectively.
This feature enables you to prepare for challenges and make informed decisions to grow your business.
Feature #5: AI Toolkit for Enhanced Productivity
Team-GPT’s AI toolkit provides resources to handle tasks of any complexity. Key tools include:
- Prompt Library: Save frequently used prompts for easy access and faster workflows.
- Image Generation: Create high-quality images directly within the platform using integrated tools like DALL-E 3.
- Pre-Made Templates: Access 100+ customizable use cases and templates designed for e-commerce businesses.
These tools simplify routine tasks, saving you time and boosting efficiency.
Pricing
Team-GPT offers two pricing plans:
Business Plan
- $20 per user/month with a minimum of 10 users.
- Includes customizable AI tools, collaborative features, and access to multiple AI models.
- Annual subscriptions get a 10% discount.
Enterprise Plan
- Custom pricing with a minimum of 150 users.
- Includes private cloud or on-premises deployment and advanced security features.
- Allows integration of your custom AI models.
Pros and Cons
✅ It offers seamless collaboration for teams with shared workspaces.
✅ You can easily customize the AI models to match brand identity.
✅ It offers robust security features to ensure data protection.
✅ You get a wide range of AI tools to handle diverse e-commerce tasks.
✅ You save time and resources by automating repetitive tasks.
❌ You need a minimum of 10 users for the Business Plan.
❌ The tool has limited integration options with tools like Google Workspace and Slack.
2. Nosto
Best for: Delivering personalized shopping experiences and dynamic product recommendations.
Similar to: Algolia, Bloomreach, and Insider.
Nosto is a personalization platform designed for e-commerce websites.
It uses advanced AI to analyze customer behavior and preferences in real-time, enabling targeted product recommendations and marketing messages.
Key Features
- You get to create memorable shopping experiences by integrating personalization, merchandising, search, and user-generated content (UGC) solutions.
- The platform replaces multiple tools with a single intuitive platform, which minimizes your dependency on IT while accelerating campaign execution.
- Manage and act on all commerce data in real-time with open APIs, 100+ integrations, and clear dashboards for data visualization and decision-making.
Standout Feature
Nosto Experience AI™ combines artificial intelligence, business intelligence, and audience segmentation to unify data for actionable insights in site search, product discovery, and more.
This powerful AI-driven approach allows businesses to automate their marketing efforts while maintaining control, ultimately enhancing operational efficiency and boosting online revenue.
Pros and Cons
✅ It is easy to set and integrate with your existing tools.
✅ The real-time personalization feature allows you to enhance customer experience.
✅ It does not compromise your website’s performance.
❌ The custom pricing plan may make budgeting challenging for you.
❌ It might take some time for your team to get a hang of how the tool works.
Pricing
Custom pricing based on your business needs.
3. Plerdy
Best for: Optimizing conversion rates with heatmaps and user behavior tracking.
Similar to: Hotjar, Smartlook, and Mouseflow
Plerdy focuses on conversion rate optimization (CRO) and user experience (UX).
Its AI UX Assistant analyzes website metrics and provides actionable advice to improve user interactions and boost conversions.
Key Features
- Seamlessly connect with tools like Zapier, MailChimp, HubSpot, and more to enhance your workflow.
- Leverage AI-powered technology to track, analyze, and convert visitors into buyers, improving customer satisfaction.
- Set up Plerdy in just 30 seconds with a one-time installation process.
Standout Feature
Plerdy offers all-in-one tools for detailed website analysis, enabling you to monitor user behavior, enhance SEO, and boost conversion rates.
From heatmaps to CRO tools, Plerdy provides actionable insights to optimize every aspect of your website’s performance.
Pricing
Plerdy offers 3 main plans:
- Startup: $21/month (regular $32). Includes 500 heatmaps, 5,000 video sessions, 10,000 SEO audits, 500 pop-ups with add-ons, 500 e-commerce tracking events, 2 SERP checker add-ons, and 3 months storage.
- Scale (Most Popular): $42/month (regular $64). Includes 1,500 of each core feature, 10,000 video sessions, 25,000 SEO audits, and the same add-on access as Startup.
- Thrive: $70/month (regular $108). Includes 3,000 of each core feature, 30,000 video sessions, 50,000 SEO audits, and 6 months of storage.
Pros and Cons
✅ You get multiple affordable subscription options.
✅ It provides valuable insights to improve website performance.
✅ The comprehensive reports streamline collaboration for your team members.
❌ You get very limited features in the free subscription.
❌ Accessing the dashboard might feel overwhelming because of so many data and tools involved.
4. Klaviyo
Best for: Email and SMS marketing automation tailored to customer preferences.
Similar to: Mailchimp, HubSpot Marketing Hub, and Adobe Marketo Engage
Klaviyo specializes in personalized marketing and customer engagement.
It uses AI to analyze customer behavior and predict future actions, helping you optimize your marketing campaigns.
Key Features
- Create dynamic, personalized email campaigns featuring recommended products to engage customers effectively.
- Reach your most engaged customers with two-way SMS conversations and exclusive offers.
- Enhance customer engagement with timely and relevant push notifications for key events like deliveries.
Standout Feature
The Klaviyo CDP consolidates your customer data into a unified, actionable platform. It transforms scattered information into comprehensive profiles, helping you understand customers’ past behaviours, current preferences, and future needs.
This enables businesses to activate data in real-time for better targeting, personalization, and decision-making, driving measurable results across all channels.
Pricing
The pricing depends on the features/profiles you need in your plan. You will have to book a demo to get more information.
Pros and Cons
✅ The advanced customer behavior predictions help you make better business decisions.
✅ It enables you to create highly targeted and effective marketing campaigns.
✅ You can customize the labels for audience segmentation.
❌ You need to schedule a demo to access full features, which can delay the onboarding process.
❌ The response of the customer support executives is really slow, which might delay operations.
5. Salesforce Einstein
Best for: Predictive analytics and AI-driven customer relationship management.
Similar to: Microsoft Power BI, Amazon QuickSight, and IBM Cognos.
Salesforce Einstein is an AI solution integrated into Salesforce’s CRM (customer relationship management) applications.
It supports e-commerce by automating tasks and providing insights for better decision-making.
Key Features
- You can boost customer service with Agentforce, offering personalized support, case resolution summaries, and knowledge base creation to boost agent productivity and scale operations.
- Einstein Trust Layer allows you to deploy AI responsibly with features ensuring privacy, security, and accuracy, promoting trusted and ethical AI adoption within your organization.
- You can build and customize conversational AI assistants for intelligent actions, enhanced workflows, and unified collaboration across teams.
Standout Feature
Salesforce Einstein enhances every interaction by generating enriched customer data, crafting insightful emails, summarising sales calls, and offering real-time predictions to guide sellers effectively.
By automating sales processes and providing actionable insights, Sales AI strengthens relationships and helps teams maintain a competitive stance.
Pricing
Einstein Service: $75/user/month.
Includes AI Copilot for agents, service replies, conversation summaries, knowledge creation, unlimited recommendations, and case routing (2,000 predictions/month).
Pros and Cons
✅ You can seamlessly integrate this tool with Salesforce CRM.
✅ It automates repetitive tasks, which helps you save time.
✅ You get comprehensive insights that allow you to make effective merchandising strategies.
❌ You need to book a call to access, which may delay implementation.
❌ The learning curve is very steep, especially if you or your team is new to AI technologies.
6. Kount
Best for: Advanced fraud detection and prevention in e-commerce transactions.
Similar to: Sift, Signifyd, and Riskified
Kount is a fraud prevention tool for e-commerce businesses.
It uses AI and machine learning to analyze transactions and detect real-time fraudulent activity.
Key Features
- Payments fraud protection allows you to manage fraud and chargebacks across the entire customer journey, including criminal fraud prevention, chargeback reduction, friendly fraud management, and revenue recovery.
- You can build personal customer profiles using hundreds of data points, such as buying habits, payment history, and spending propensity, ensuring secure and satisfying customer interactions.
- You can efficiently meet anti-money laundering (AML), know your customer (KYC), and sanctions requirements with minimal user friction.
Standout Feature
Kount’s platform offers comprehensive tools to protect your business against fraud and chargebacks at every stage of the customer journey.
From preventing criminal fraud to recovering revenue lost to friendly fraud, the all-in-one solution simplifies the process, letting you focus on growth.
Its user-friendly design ensures businesses can manage these challenges efficiently without sacrificing time or resources.
Pricing
They offer custom pricing plans according to your business requirements.
