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7 Best AI Tools For SEO in 2024 [Reviewed]

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If you are looking for the best AI tools for SEO in 2024, this guide is for you.

I researched dozens of SEO tools, reviewed customer reviews on websites like G2, and talked to real users to find the best AI SEO tools so you don’t have to.

In this article, I’ll review seven tools that specialize in making SEO recommendations, producing AI content, or optimizing existing content.

Before we begin, let’s review a few factors when evaluating AI-powered Search Engine Optimization software. ⤵️

Factors to Consider When Evaluating AI-Powered SEO Software

Here are the factors I took into consideration when evaluating AI tools to make this guide:

#1: Quality of Output & Recommendations

The most important thing to me in my research was the level of output and recommendations for SEO.

The best SEO tools can automate tasks like competitor analysis and content optimization or generate quality content with internal links.

I did not expect that AI tools for SEO would be able to run on their own, but they should provide you with the tools to start on a good footing with your content, technical SEO, or local SEO efforts.

#2: Consistent Reliability in Complex Tasks

The second factor I looked for was the reliability of the tools for multiple prompts, recommendations, and tasks.

I specifically asked the tools more complex questions or tried to look at more complex data sets to see if the tools could actually do the job in a real SEO environment.

The best AI-powered SEO tools are good at consistency:

  • Following detailed instructions.
  • Optimizing and finalizing articles with internal links and NLP keywords.
  • Giving detailed SEO recommendations and explaining themselves.
  • Showcasing relevant keyword recommendations.

#3: Pricing Structure

When evaluating AI tools for SEO, you need to know if the pricing structure works for your team.

➡️ Some AI tools ask you to use up credits to use them at scale, while with others, all you need is a monthly subscription.

I also found AI tools that offered me a free trial to test out their software’s capabilities for free.

#4: Optional: Collaboration Capabilities

The final factor I considered when choosing AI-powered SEO tools was their collaboration capabilities, i.e., whether it is possible to bring your team together to adopt AI.

💡 As 86% of Enterprise SEOs use AI daily, I wanted to find tools to bring your team together in a shared workspace instead of using different AI tools.

What Are The Best Tools For SEO in 2024?

Here are the best AI tools for SEO out of all the software I reviewed:

#1: Team-GPT – Collaborate with your team to generate content on the popular AI models.

#2: MarketMuse

#3: Scalenut

#4: Jasper AI

#5: Alli AI

#6: Localo

#7: Surfer SEO

#1: Team-GPT

Team-GPT is the best place to combine your generative AI tools for SEO, as you can collaborate with different AI models without ever leaving the platform.

Our platform lets you use generative AI tools for SEO, such as Claude, Chat-GPT, and Perplexity, to work with your SEO team in a collaborative environment.

Full disclosure: Even though Team-GPT is our tool, we will provide an unbiased perspective on why it is the best AI-powered SEO tool in 2024.

Team-GPT is an enterprise AI software that lets you chat with any AI model, organize your prompts, access prompt libraries, and bring your own custom models to the platform.

Here are the four best features that companies like DontPayFull, LimeChain, and Polkastarter love the most ⤵️

Team-GPT’s Features

Feature #1: Customize a Better Version of ChatGPT For SEO

You can use ChatGPT with your team on Team-GPT’s platform and be able to further customize it.

You can then use your own version of ChatGPT for SEO tasks, such as:

  • Conducting keyword research.
  • Drafting SEO-optimized article briefs.
  • Keyword clustering at scale.
  • Editing and finalizing articles with Pages and Edit with AI.

You can speed up SEO work with our pre-made prompts, use cases, and editable AI Pages.

Here’s why SEO teams love our platform:

  • A shared workspace, where your content marketing team can collaborate in chats and documents in real-time.
  • Smart AI-powered editing for improved writing, fixed grammar, and refined text.
  • Organized and shared content, ensuring quick access to chats and pages for all your team members.
  • Managing your content by turning any chat into a document or starting a new conversation from a Page.

Your team can create custom instructions for ChatGPT so that it knows exactly how to structure content and what tone to use. 

These instructions relate to brand voice, language, and writing style so you can scale your content production without heavily editing it.

Feature #2: Collaborative AI

Boost your SEO team’s collaboration with our real-time generative AI collaboration and organizational features.

Team-GPT gives your team an interactive workspace where you can collaborate in chats, prompts, and threads to generate content.

Your team can master AI content creation and SEO research with our shared learning path feature, allowing you to share insights and support each other.

💡 Within the team chats, your team can organize your information in folders and sub-folders so you can find the information you need at any time.

Team leaders appreciate being able to see the interactions that their teams are having with the AI models and be able to join them.

Here’s how the platform works in more detail:

Inside the platform, you can send messages to your team, leave comments, attach files, and continue the conversation with AI tools.

All that is available with all major AI models commonly used for SEO. Your team does not have to be limited to only one model.

Feature #3: Usage Analytics

With Team-GPT, you will access usage reports showing the total number of messages, user engagement, chats, and active users.

This lets you track your investment and use of AI for SEO across the company. 

You can improve the AI adoption in your company by:

  • Understanding your SEO team’s patterns and ensuring a smooth transition to AI-powered workflows.
  • Accessing insights into your team’s Active Users, Chat Efficiency, Token Usage, and more.
  • Improving conversations’ quality by evaluating the effectiveness of chat sessions across your company’s workspace.
  • Identifying team members who require training and need to learn how to prompt the AI models better for SEO.

Feature #4: Enterprise-Grade Security

From day one, we built Team-GPT with enterprise-grade security, privacy, and compliance.

You can create your own version of Team-GPT and then deploy it on your hosting infrastructure. 

You will hold all your data, whether on-premise or in a private cloud while using all your preferred AI models. 

The software is deployed on your servers and lets you effortlessly onboard new SEO team members into the platform.

With Team-GPT Enterprise, you can: 

  • Retain complete control and flexibility over your data.
  • Apply security filters and control the platform with advanced admin rights and report access.
  • Prioritize privacy and protection, as Team-GPT is committed to all GDPR compliance standards and holds SOC II and ISO 27001 certifications.

Pricing

Team-GPT has a free plan for up to two people to try out the tool’s collaboration functionality, prompt library with SEO-friendly prompts, and folder structure.

In the free version, your only cost will be the AI usage credits you use for your AI model, such as ChatGPT (where you need an API key from OpenAI).

To access our software’s more advanced features, you will need to sign up for one of our two paid tiers:

  • MAX: $40/team/month for ten users when paid annually. This gives you access to AI Editing with Pages, image generation with DALL-E 3, Anthropic Claude integration, and custom models (LLaMa, Mixtral).
  • Flagship: Custom pricing lets you deploy the tool on a private cloud or your premises. You can bring your own custom model with no training on your data.

Note: You can limit the use of AI credits for each user on the platform to ensure no overspending. 

I recommend you sign up for free to Team-GPT and test our collaboration features! 

➡️ We also offer a 30-day money-back guarantee.

Pros and Cons (SEO)

✅ Use a variety of AI models for generating content instead of limiting your team to only one.

✅ Build your custom version of ChatGPT for better content writing, editing, and research.

✅ SEO prompt library where you can store your prompts and access pre-made prompts.

✅ Usage analytics to get a bird’s eye view of your team’s usage.

✅ Enterprise-grade security with deployment on your hosting infrastructure. 

✅ The ability to bring your custom AI model into the platform.

❌ The tool is only available in web format.

❌ In the freemium version, you will still have AI usage costs.

#2: MarketMuse

Best for: Building out an AI-powered SEO strategy.

Similar to: Scalenut, Surfer SEO.

MarketMuse is an AI content strategy and planning software for SEO professionals that shows you what to write and why.

The software lets you build content plans based on insights from your website and SERPs.

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