17 ChatGPT Prompts For Sales To Help You Win More Business

Saying the right thing at the right time can make or break a deal. With the best ChatGPT prompts for sales, you won’t have to attend another call without enough information about your prospect. 

Before building Team-GPT, I tried my hands on multiple AI tools, and ChatGPT was one of my most-used platforms. 

I’ve spent hours every single day trying out different prompts, figuring out what works best and how I can get better output.

In this article, I’ll share 15 powerful ChatGPT prompts to help you close more deals, save time, improve messaging, and understand your customers better. 

➡️ Instead of starting from scratch, you can use AI-powered prompts to craft compelling pitches, handle objections, and personalize follow-ups effortlessly. Let’s get into it!

Prospecting and Lead Generation Prompts

Effective prospecting is key to increasing sales, yet it often consumes a lot of time. HubSpot’s State of Sales Report found that sales teams that prioritize prospecting experience 58% higher revenue growth, while Gartner research shows AI-powered prospecting can reduce manual research time by 30%.

So, here are five ChatGPT prompts designed to help you identify leads, research industries, and craft personalized outreach strategies.

1. Identifying My Ideal Customer Profile (ICP)

Nailing down my Ideal Customer Profile (ICP) helps me avoid wasting time on leads that won’t convert. ChatGPT makes this process quicker by breaking down who I should actually be targeting.

Prompt:

“Act as a B2B sales strategist. Define the ideal customer profile for [product/service] that helps [specific benefit]. Include industry, company size, key pain points, and decision-makers involved in the purchase process.

If I want to dig deeper into why this ICP is a good fit, I sometimes use the Reason plugin to understand the logic behind the recommendation.”

What ChatGPT Gives Me:

• The industries and company sizes that are the best fit.
• The pain points my solution solves.
• The decision-makers I should reach out to.

💡 Sometimes, I use the Reason plugin to understand why these customer profiles matter and how they align with what I’m offering.

This makes sure I’m focusing on high-quality leads instead of chasing the wrong prospects.

2. Researching Industries and Market Segments

I don’t like going into a sales conversation blind. I want to know exactly what’s happening in a prospect’s industry—trends, challenges, and opportunities—so I can position my offer more effectively.

Prompt:

“Act as a market analyst. Research the latest trends, challenges, and opportunities in the [industry] sector. Summarize key pain points decision-makers are facing and suggest specific ways that [my product/service] can solve them. Focus on recent developments, competitive pressures, and any regulatory changes that could impact their decisions.”

What ChatGPT Gives Me:

• A quick industry overview—perfect for tailoring my messaging.
• The biggest challenges prospects are facing.
• How my solution aligns with their current needs.

3. Finding Decision-Makers at Target Companies

I don’t want to waste time pitching to people who can’t make buying decisions. This prompt helps me pinpoint the exact roles and responsibilities of decision-makers in my target market.

Prompt:

“List the key decision-makers involved in purchasing [my product/service] at a mid-sized [industry] company. Include their job titles, responsibilities, and potential concerns about adopting a new solution.”

What ChatGPT Gives Me:

• A list of decision-makers (e.g., VP of Sales, Director of Operations).
• What each role’s responsibilities include.
• Common concerns I should be ready to address.

Cold Outreach and Email Writing Prompts

Cold outreach is tough, but it’s also one of the most effective ways to generate leads—when done right. Salesforce data shows that personalized emails have 26% higher open rates than generic ones, and Outreach.io found that AI-assisted email writing results in 15% higher response rates.

I used to struggle with getting responses to my cold emails. But with the right ChatGPT prompts, I can now craft subject lines that get opened, email content that resonates, and follow-ups that keep conversations going. Here are five powerful prompts I use to improve my outreach.

4. Crafting Compelling Cold Email Subject Lines

If the subject line doesn’t grab attention, the email won’t be opened. I use ChatGPT to generate catchy, high-converting subject lines that make my emails stand out in a crowded inbox.

Prompt:

“Act as a B2B copywriter. Generate 10 compelling cold email subject lines for [target audience]—[job title or industry]—offering [product/service]. Make them concise, engaging, and optimized for high open rates. Include a mix of curiosity-driven, value-based, and question-style subject lines.”

What ChatGPT Gives Me:

• A list of 10 subject lines that mix curiosity, value, and directness.
• Variations tailored to different buyer personas.
• Best practices for length, clarity, and engagement.

💡 I test 2-3 of these to see which one performs best. It’s a quick way to improve my email open rates without the guesswork. 📩

5. Writing Personalized Email Body Content

A generic cold email won’t work. If it doesn’t feel relevant and personal, it’ll go straight to the trash. I use ChatGPT to craft short, value-driven emails that speak directly to a prospect’s pain points.

Prompt:

“Act as a B2B sales copywriter. Write a cold email to a [job title] at a [company type] struggling with [specific pain point]. Keep it under 120 words, lead with value, and make it feel personalized. Clearly address their challenge, introduce [my solution] as a way to help (not sell), and include a simple, low-commitment call to action. Avoid jargon and make it easy to read.”

What ChatGPT Gives Me:

• A concise, engaging email that gets straight to the point.
• A non-salesy, problem-first approach.
• A clear CTA that feels natural, not pushy.

This makes my outreach feel more authentic and relevant, helping me get more replies instead of getting ignored.

6. Creating Follow-Up Email Sequences

Most deals don’t close on the first email—consistent follow-ups are key. I use this prompt to create a structured follow-up sequence that keeps prospects engaged.

Prompt:

“Act as a B2B sales copywriter. Create a three-email follow-up sequence for a [job title] at a [company type] who hasn’t responded to my initial email about [product/service]. Each email should be concise, add value, and encourage a reply without being pushy. Use a mix of approaches—offering insights, sharing a case study, or addressing potential objections. Include subject lines for each email.

📌 First email I sent: [Insert original email here]”

What ChatGPT Gives Me:

• Three follow-up emails spaced out over a few days.
• Different angles for follow-ups (value-add, social proof, urgency).
• Subject lines for each email.

Sales Call Preparation Prompts

A successful sales call doesn’t happen by chance—it’s all about preparation. The better I research my prospect, refine my talking points, and anticipate objections, the more confident and effective I am on the call.

However, manually preparing each call takes too much time. So, I use ChatGPT, which helps me gather insights, craft call scripts, and prepare responses to objections within minutes.

Here are five powerful prompts I use to prepare for sales calls efficiently.

7. Researching Prospects Before Calls

Jumping on a call without knowing my prospect? Not an option. I need quick insights to build rapport and make my pitch relevant. ChatGPT helps me summarize key details so I can go in prepared.

Prompt:

“Act as a B2B sales researcher. Summarize key details about [prospect’s name], who works as a [job title] at [company]. Provide:

• A brief overview of their role and responsibilities.
• Insights into their company (industry trends, recent news, key challenges).
• Likely pain points based on their job function.
• Any recent activities (LinkedIn posts, news mentions).”

What ChatGPT Gives Me:

• A snapshot of their role (responsibilities, decision-making power).
• Company insights (industry trends, recent news, challenges).
• Potential pain points based on their job function.

8. Creating Call Scripts and Talking Points

I don’t want to sound robotic, but having a structured script keeps my calls focused. This prompt helps me create a flexible yet effective sales call script.

Prompt:

“Create a structured sales call script for speaking with a [job title] at a [company type] about [product/service]. Include an engaging opening, key value propositions, discovery questions, and a strong closing.”

What ChatGPT Gives Me:

• A call flow that keeps the conversation on track.
• Discovery questions to uncover the prospect’s needs.
• A closing strategy that encourages next steps.

I tweak the script to match my style while keeping it customer-focused.

9. Preparing Answers to Potential Objections

Handling objections confidently and smoothly can be the difference between closing a deal and losing it. This prompt helps me anticipate common objections and craft strong responses.

Prompt:

“Act as a B2B sales strategist. Identify the top objections a [job title] in [industry] might have about [product/service]. For each objection, provide a clear and persuasive response, addressing their concerns logically.

Where relevant, include industry insights, data points, or real-world examples to strengthen the response. Ensure the tone is confident yet conversational—no pushy sales tactics.”

What ChatGPT Gives Me:

• A list of common objections (e.g., budget, timing, competitors).
• Clear, concise rebuttals to keep the conversation moving.
• Alternative ways to handle pushback.

Now, when an objection comes up, I’m ready to respond without hesitation.

Objection Handling and Negotiation Prompts

Handling objections and negotiating effectively can make or break a deal. If I’m not prepared, I risk losing a potential customer. 

However, when I have well-crafted responses, I can confidently address concerns, justify pricing, and reinforce value.

Using ChatGPT, I can quickly generate tailored responses to common objections and strategies to navigate tough negotiations. Here are five powerful prompts I use to refine my approach.

10. Developing Negotiation Strategies

Negotiation isn’t just about closing a deal—it’s about making sure both sides walk away feeling like they’ve won. I use ChatGPT to craft negotiation strategies that focus on value, not just price. This helps me stay confident, anticipate objections, and steer the conversation toward a positive outcome.

Prompt:

“Act as a sales strategist and outline a tailored negotiation plan for selling [product/service] to a [job title] in [industry]. Break it down into:

• How to establish trust and position value early in the conversation.
• Common objections this role might have and how to counter them with confidence.
• Ways to reinforce ROI and differentiate from competitors.
• Tactical ways to negotiate without discounting too quickly.
• A strategy to close the deal while ensuring the customer feels they’re getting maximum value.”

What ChatGPT Gives Me:

• How to frame the conversation so the buyer sees the value from the start.
• A list of likely pushbacks and persuasive ways to address them.
• Strategies like bundling, phased pricing, or limited-time offers help close deals without unnecessary discounts.

11. Price Justification and Value Reinforcement

When a prospect says, “Your product is too expensive,” I need to shift the conversation from cost to value. This prompt helps me craft a compelling price justification.

Prompt:

“Craft a persuasive response for a [job title] in [industry] who says [product/service] is too expensive. Emphasize ROI, long-term savings, and competitive advantages.”

What ChatGPT Gives Me:

• A data-driven response explaining why the price is justified.
• ROI-focused messaging (cost savings, efficiency gains, revenue growth).
• A comparison to highlight long-term benefits over cheaper alternatives.

Instead of getting stuck on price, I reframe the conversation around business impact.

12. Handling Competitor Comparisons

If a prospect says, “We’re already using [competitor],” I need to respond differently and highlight my solution’s unique strengths.

Prompt:

“Write a response for a [job title] in [industry] who says they are happy with [competitor]. Highlight key differentiators, customer success stories, and why switching makes sense.”

What ChatGPT Gives Me:

• A comparison that focuses on strengths, not just features.
• Customer success examples that prove the value of switching.
• A compelling reason to continue the conversation instead of ending it.

This ensures that I position my product as the better choice without directly bad-mouthing competitors.

Follow-up and Relationship-Building Prompts

According to Harvard Business Review, 80% of sales require at least five follow-ups, but most sales reps stop after one or two. That’s where I use ChatGPT to craft personalized follow-ups, check-in messages, and value-driven emails that keep me on my prospect’s radar without sounding pushy.

Here are a few powerful prompts I use to strengthen relationships and boost conversions.

13. Reconnecting with a Prospect Who Went Cold

If a prospect shows interest but then disappears, I need a message that reopens the conversation without feeling like a generic check-in.

Prompt:

“Write a re-engagement email for a [job title] at [company] who previously showed interest in [product/service] but went silent. Mention our last discussion, acknowledge that the timing might not have been right, and share a recent update (new feature, pricing adjustment, industry trend) that might be relevant. Keep it professional but warm, under 120 words, and end with an easy next step.”

What ChatGPT Gives Me:

• It acknowledges our last conversation and reminds the prospect of their initial interest.
• Instead of a generic “just checking in,” the email includes a specific update.
• Rather than directly asking for a sale, it offers an easy next step (e.g., a quick call, a helpful resource, or an open-ended question).

14. Developing Relationship-Nurturing Strategies

Building a long-term relationship with a lead requires more than just follow-ups—it’s about providing value over time. I use this prompt to get strategies for nurturing relationships.

Prompt:

“Give me a 90-day relationship-building plan for a prospect who isn’t ready to buy now but may be interested later. Include touchpoints like value-driven follow-ups, content sharing, and check-in messages.”

What ChatGPT Gives Me:

• A structured, multi-touchpoint plan to stay engaged.
• Suggestions for content sharing (case studies, articles, industry insights).
• Tactics for staying top-of-mind without being intrusive.

This helps me build trust over time, so when the prospect is ready, they think of me first.

Sales Analytics and Performance Improvement Prompts

The best sales teams constantly analyze deal trends, call effectiveness, and customer feedback to refine their approach. CSO Insights found that teams that regularly assess performance data achieve 17% higher quota attainment, while Salesforce reports that data-driven sales teams are 1.5x more likely to exceed their targets.

So, I use five ChatGPT prompts to break down sales data, improve performance, and close more deals.

15. Analyzing Sales Call Recordings and Transcripts

Reviewing sales calls manually can be time-consuming. This prompt helps me extract insights from transcripts to improve my pitch.

Prompt:

“Analyze this sales call transcript and summarize key takeaways, including objections raised, engagement level, and improvement areas. Provide specific recommendations to refine my pitch. Here’s the transcript – [Insert Transcript].”

What ChatGPT Gives Me:

• A summary of the call’s strengths and weaknesses.
• Common objections and how I handled them.
• Actionable tips to improve my delivery.

This helps me fine-tune my approach based on real interactions.

16. Identifying Patterns in Won/Lost Deals

Recognizing why I win or lose deals allows me to adjust my strategy. This prompt helps me spot recurring patterns in my sales performance.

Prompt:

“Based on these past deals [insert details], identify common themes in won vs. lost opportunities. Suggest changes to improve my close rate. [Insert summary of transcripts from past meetings.]”

What ChatGPT Gives Me:

• Key factors that contribute to wins and losses.
• Patterns in customer objections or hesitations.
• Suggestions to optimize my approach.

This keeps me focused on what drives success.

17. Analyzing Customer Feedback and Sentiment

Customer feedback provides real insights into what prospects care about. This prompt helps me identify sentiment trends and refine my approach.

Prompt:

“Analyze the following customer feedback and identify common concerns, recurring themes, and opportunities to improve my sales messaging. Specifically, look for objections, pain points, motivations, and phrases customers use frequently. Categorize feedback based on sentiment (positive, neutral, negative) and suggest how I can adjust my messaging to address concerns while reinforcing strengths.”

Here are more details:

1. Structured data from surveys, support tickets, or sales calls.
2. Key selling points, headlines, or common objections you address.
3. Specific Areas of Concern. E.g., are you struggling with conversions, trust-building, or pricing objections?
4. Are customers mentioning competitors? If so, what are they saying?

What ChatGPT Gives Me:

The platform just asks me to upload the details and tells me how it will categorize and analyze the materials. 

You need to note that when you ask ChatGPT to do such personalized tasks, you have to feedit  specific materials as well.

This will help you adjust your pitch based on real insights.

Apart from these prompts, Team-GPT helps you break down sales data, identify winning patterns, and improve your strategy. 

You get AI-driven insights on call transcripts, deal trends, competitor positioning, and customer sentiment—all in one place. 

The result? You get to:

• Spot trends in won/lost deals to refine your approach
• Analyze call transcripts to improve messaging and objection handling
• Track customer sentiment to adjust your follow-up strategy
• Benchmark against competitors for stronger positioning

How To Write Better ChatGPT Prompts For Sales

ChatGPT is built on InstructGPT, meaning it thrives on clear, structured instructions. To get the best responses, every prompt should include three key elements: 

1. Goal – Define the Desired Outcome

Your prompt should clearly state what you want ChatGPT to achieve. Use actionable verbs or direct questions to guide the response.

Examples:

• Write a persuasive follow-up email for a prospect.
• Generate five compelling subject lines for a sales outreach email.
• Summarize the key benefits of our CRM software in one paragraph.

2. Context – Provide Essential Details

Context helps shape the response by including relevant background information. The more details you provide, the better ChatGPT can tailor its response.

Examples of contextual details:

• Your target audience (e.g., small business owners, B2B SaaS decision-makers).
• The product’s key benefits (e.g., automating lead tracking, streamlining communication).
• The tone you want (e.g., professional yet approachable).

3. Persona – Set the Right Voice

Personas help ChatGPT adopt a specific perspective or expertise, improving the relevance of the response.

Example personas for sales prompts:

• A seasoned sales executive crafting a high-converting cold email.
• A customer success manager writing a renewal reminder.
• A growth marketer creating a LinkedIn outreach message.

However, crafting effective prompts doesn’t have to be time-consuming. Team-GPT offers a library of pre-made prompts and customizable personas designed for sales professionals. Whether you need a quick follow-up email, a sales pitch, or a prospecting message, our tools help you generate responses that drive results faster and more efficiently.

Want to master the art of prompting? Watch this video on ‘Prompting Methodology’ to learn more about structuring your prompts for the best outcomes.

Here’s An Example of a Bad and a Good ChatGPT Prompt For Sales

Not all ChatGPT prompts deliver useful results. A vague prompt can lead to generic responses, while a well-structured prompt ensures actionable and relevant output. Here’s an example:

Bad Prompt

“Write a sales email for my product.”

Why It’s Bad: It’s too broad and lacks details. ChatGPT won’t know what the product is, who the audience is, or what the goal of the email should be.

Good Prompt

“Write a concise and persuasive sales email for a CRM software designed for small businesses. Highlight how it helps users track leads, automate follow-ups, and improve customer relationships. The tone should be professional yet approachable and include a clear call to action, encouraging the reader to book a demo.”

Why It’s Good:

• Specifies the product (CRM software).
• Defines the target audience (small businesses).
• Lists key benefits (tracking leads, automation, better relationships).
• Sets the tone (professional yet approachable).
• Includes a clear goal (book a demo).

Next Steps For Sales Teams: Collaborate With Your Team With ChatGPT on Team-GPT

If you’re using ChatGPT for sales, imagine what’s possible when your entire team works together in a shared AI workspace. Team-GPT makes collaboration effortless, helping your team generate leads, personalize client interactions, and close deals faster.

Moreover, sales teams using Team-GPT report a 20x improvement in lead conversion rates and a shorter sales cycle. Here’s how:

• Personalized Pitches: Create tailored sales presentations based on client data.
• Better Lead Follow-ups: Generate communication sequences from past conversations.
• Summarized and Analyzed Sales Calls: Review transcripts for insights and training.
• Ready-to-Use Client Proposals: Draft customized proposals effortlessly.

Book a demo to see Team-GPT in action!

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