10 Best AI Tools for Digital Agencies in 2024

AI for digital agencies is like a super-efficient assistant with no day off. 

But beyond automating routine tasks and boosting team productivity, AI tools optimize SEO efforts, offer valuable insights from data analysis, and assist in creating personalized content.

Are you looking for the best AI tools for your agency? I have researched the tools used by top-tier agencies and curated the best ten for you. Stick around as I share them. 

But first, what criteria should you look out for when selecting a AI tools for your agency?

Factors to consider when choosing an AI Tool

Many AI tools are out there, but only a handful are a good fit for your business. Consider these factors when shortlisting the best. 

Does it have the right features for the use case?

If you’re shopping for an AI tool to address specific challenges, it’s important to ensure it has the necessary capabilities. First, clearly define what you need the AI tool to accomplish. Are you looking to automate content creation, enhance customer support, or analyze data? Once that’s sorted, look for specific features that align with your objectives.  

Does the AI tool easily integrate with other applications?

AI tools that easily integrate with other apps (existing or future ones) will make your work seamless by allowing easy data sharing, automating routine tasks, and helping your team work together better. Smooth integration removes unnecessary bottlenecks, ensures a free flow of information between systems, and reduces the time spent on manual processes. 

Can the tool accommodate your needs as you grow?

Look for AI tools that can grow and change as your business expands. As your agency grows, your needs will change, too. Choose an AI tool that can easily handle more work or complex tasks. A tool that meets your changing needs will save you time and money while helping you stay productive in the long run.

What are the Best AI Tools for Digital Agencies?

Team-GPT for team collaboration 

Jasper for copywriting

Surfer SEO for on-page SEO optimization

Zapier for automating workflows between apps

Chatfuel for chatbots

SEMrush for SEO analysis 

Hubspot CRM for customer relationship management 

Canva for graphic design

Revid.ai for video creation

Mutiny HQ for personalized website experiences 

#1 Team-GPT

Team-GPT enables you to easily generate content with various models—all from a secure environment. Our platform lets you collaborate with your team in real time, using powerful tools like Claude, Chat-GPT, and Perplexity.

Full disclosure: Although Team-GPT is our tool, we will provide an impartial review stating why it is the best place to create content for your company. 

As an enterprise AI software, Team-GPT empowers your team to organize prompts, chat with any AI model, and even integrate your own models into the platform.

Here are four of our best features, which companies like LimeChain, PolkaStarter, and DontPayFull find extremely valuable. 

Feature #1: Collaborative AI

Collaborate more effectively with your team using our generative AI collaboration and other organizational features. 

Team-GPT allows you to boost team collaboration with interactive chats, organized prompts, and threaded discussions—all within a dynamic workspace. 

Our shared learning path feature enables you to exchange insights and support each other, allowing you to master artificial intelligence collectively. 

Organize information into folders and subfolders within team chats and make everything easily accessible when needed.

Feedback from team leaders reveals that observing their team’s interaction with AI and being able to participate has improved collaboration and enabled them to guide AI usage more effectively.

Let’s have a closer view of how the platform works.

Within the platform, you can message team members, comment, attach files, and continue the conversation using AI tools. 

The best part? Your team isn’t limited to just one model—you can access all these features across multiple AI models.

Feature #2: Prompt Library 

Why reinvent the wheel every time when you can store prompts and reuse them? Our prompt library allows you to save, organize, and quickly access your most used prompts, improving your workflow and boosting efficiency across your team. 

Predefined use case and editable AI pages further simplify your process, saving time and ensuring consistent results.

Teams love our prompt library. Here’s why:

• Our 100+ system prompts provide ready-made conversation starters that save time and improve chat outcomes.
• Customize your artificial intelligence experience by creating, using and sharing prompt templates to suit your needs.
• You can create personas and assign specific roles in line with your project. For example, you can create personas that write in a particular style or adopt a specific tone.
• Ideate, write and edit – all on Team-GPT. 

Feature #3: Usage Analytics  

Team-GPT provides comprehensive usage reports with valuable insights into your team’s interactions. These reports detail the number of messages exchanged, user engagement levels, chat activity, and active users.

This transparency allows you to effectively monitor your investment and assess its impact across the company.

Our analytic features improve your AI adoption in the following ways: 

• You understand your team’s interaction patterns, which is necessary for a smooth transition to AI-driven workflows.
• You can access insightful graphs highlighting key metrics such as your team’s Active Users, Chat Efficiency, Token Usage, and more. These visual representations allow you to easily analyze trends and patterns.
• By assessing the effectiveness of chat sessions, you significantly enhance the quality of your conversations.
• You quickly spot team members who need training to improve their skills in prompting AI models.

Feature #4: Enterprise-Grade Security  

Team-GPT is built with enterprise-grade security, privacy, and compliance in mind. This means you can create your own version of Team-GPT and deploy it on your hosting infrastructure.

Whether you deploy it on-premise or in a private cloud, you maintain full control over your data while still using all your preferred AI models.

With the software deployed on your servers, you can effortlessly onboard thousands of employees onto the platform. 

Team-GPT Enterprise lets you:

• Maintain full control and flexibility over your data.
• Implement security filters and exercise total control over the platform with advanced admin rights and access to reports.
• Prioritize privacy and protection, as Team-GPT is fully committed to GDPR compliance and holds both SOC II and ISO 27001 certifications.

Pricing

Team-GPT offers a free plan for up to two users, allowing you to explore the tool’s collaboration features, prompt library, and folder structure.

In this free version, your only cost will be the AI usage credits for your chosen model, such as Chat-GPT, which requires you to obtain an API key from OpenAI.

To enjoy more advanced features from Team-GPT, you will need to sign up for one of our two paid plans:

• MAX: $40 per team per month for up to ten users when billed annually. This plan includes access to AI Editing with Pages, image generation using DALL-E 3, integration with Anthropic Claude, and the ability to use custom models (LLaMa, Mixtral).
• Flagship:  Our customized pricing allows you to deploy the tool on a private cloud or your premises. With this plan, you can integrate your own custom model, and there is no requirement for training on your data.

Note: You can set limits on AI credit usage for each user on the platform to prevent overspending.

Sign up for free now and explore our collaboration features! We offer a 30-day money-back guarantee. 

Pros 

• Team collaboration and unified AI adoption. 
• Access to a variety of AI models instead of being limited to one.
• Prompt library to store and access pre-made prompts.
• Usage analytics provide a comprehensive overview of your team’s activity.
• Enterprise-grade security with deployment on your own hosting infrastructure.
• The option to integrate your own custom AI model into the platform.

Cons 

• The software is only available as a web tool. 
• There is still an AI usage cost in the free plan.

#2 Jasper AI

Best for: Generating AI content 

Similar to: Writesonic

Jasper AI is an artificial intelligence-driven content creation tool used to create blog posts, marketing copy, social media content, product descriptions, and more. This software allows users to tailor content to specific tones, styles, and formats.

Features

• Content templates: Jasper provides a range of pre-built templates for different types of content.
• Customization: Users can adjust the tone and style of the generated content to match their brand voice.
• Analytics and insights: The platform provides analytics tools that help marketers assess the performance of their content, allowing for data-driven decisions.

Pricing

Jasper AI offers three pricing tiers:

• Creator Plan: $39 per month per seat, providing access to Jasper Chat, SEO mode, and the browser extension.
• Pro Plan: $59 per month per seat, which includes three brand voices, ten knowledge assets, three instant campaigns, and AI image generation.
• Business Plan: Custom pricing that includes group collaboration, document sharing, performance analytics, custom style guides, and API access.

Pros

• It has a user-friendly interface.
• It’s good for creating multi-channel marketing campaigns.
• It supports multiple languages, making it accessible to a global audience.

Cons

• The tool may be unable to write about complex topics.
• Some advanced features can be quite challenging to master.

#3 Surfer SEO

Best for: On-page SEO optimization  

Similar to: Ahrefs  

Surfer SEO improves on-page SEO by analyzing and optimizing content based on current ranking factors. It gives users helpful information and tips to help their content show up more in search results.

Features  

• Content editor: The platform offers a user-friendly content editor that analyzes text in real time.  
• Keyword Research: It identifies relevant keywords and phrases that can boost content ranking.  
• Audit Tool: Surfer SEO assesses content against SEO best practices and points out areas for improvement.  

Pricing  

Surfer SEO offers several pricing plans:  

• Basic Plan: $49 per month, which includes access to the core features and limited audit capabilities.  
• Pro Plan: $99 per month, providing advanced features like more audits and content templates.  
• Business Plan: $199 per month, which includes unlimited audits, collaboration features, and priority support.  

Pros  

• Good for improving on-page SEO and content optimization.  
• Provides actionable insights that help increase organic traffic.  
• User-friendly interface suitable for beginners and experienced marketers alike.  

Cons  

• It has a higher learning curve for advanced features. 
• The tool’s effectiveness depends on the quality of data inputted.

#4 Zapier  

Best for: Automating workflows between apps  

Similar to: Integromat  

Zapier is an AI tool that connects different applications, allowing users to create automated workflows known as “Zaps”. By automating routine processes, it simplifies repetitive tasks for marketing teams.

Features  

• Workflow automation: Users can create automated workflows that trigger actions in one app based on events in another, saving time and reducing errors.  
• App integrations: Zapier supports thousands of apps, enabling seamless connections and integrations across various platforms.  
• Multi-step zaps: Users can create complex workflows with multiple steps.

Pricing  

Zapier offers three pricing plans:  

• Free Plan: This plan offers users limited access to basic features with a cap on the number of Zaps and tasks per month.   
• Professional Plan: This plan costs $19.99 per month and offers unlimited premium apps.  
• Team Plan: This plan costs $69 per month and provides collaboration features, shared workspaces, and advanced administrative controls.  
• Enterprise Plan: Pricing for the enterprise plan is customized based on a company’s specific needs.

Pros  

• Simplifies complex workflows, making it easy to automate tasks.  
• Supports a vast number of apps.  
• User-friendly interface.  

Cons  

• The free plan has significant limitations, which may not be sufficient for larger operations.  
• Advanced features can become costly for teams with extensive automation needs.  

#5 Chatfuel  

Best for: Building AI-powered chatbots  

Similar to: ManyChat  

Chatfuel is a chatbot-building platform that enables users to create AI-driven chatbots for websites and messaging apps without any coding knowledge. It helps businesses automate customer interactions, providing instant responses and support to improve user engagement.

Features  

• Drag-and-drop interface: Chatfuel offers an easy-to-use interface that allows users to build chatbots visually, making it accessible for beginners.  
• NLP capabilities: Natural language processing (NLP) enables chatbots to understand and respond effectively to user inquiries.  
• Integration with messaging platforms: Chatfuel easily integrates with popular messaging platforms like Facebook Messenger and Telegram.

Pricing  

Chatfuel offers two pricing plans:  

• Business Plan: This plan costs $19.99 per month and covers up to 1000 monthly conversations.
• Enterprise Plan: This plan costs $300 per month and has everything in the Business plan, plus priority support and a dedicated bot builder specialist. 

Pros  

• 24/7 availability of chatbots. 
• Real-time analytics that help businesses track performance metrics.
• Integration with popular messaging platforms.

Cons  

• It is overly dependent on messaging platforms. 
• The free plan has limited capabilities.  

#6 SEMrush

Best for: SEO analysis 

Similar to: Moz Pro 

SEMrush is an all-in-one digital marketing tool that provides a suite of features for SEO, content marketing, competitive research, and social media management. It helps digital agencies optimize their online presence by delivering valuable insights and data-driven strategies.

Features  

• SEO toolkit: SEMrush offers tools for keyword research, site audits, and backlink analysis to improve search engine rankings.  
• Content marketing tools: Users can optimize their content strategy with tools that analyze top-performing content and suggest improvements based on current trends.   
• Competitive analysis: Users can analyze competitors’ strategies to boost marketing efforts.

 Pricing  

SEMrush offers several pricing plans:  

• Pro Plan: Costs $139.95 per month, providing access to essential features for freelancers and small businesses.  
• Guru Plan: This plan costs $249.95 per month and includes advanced content marketing and social media management features.  
• Business Plan: This plan costs $499.95 monthly and is designed with advanced features for larger teams and agencies.  

Pros  

• Comprehensive features covering all aspects of digital marketing.  
• Strong competitive analysis tools that provide valuable market insights.  
• Regular updates and new features keep the platform relevant.  

Cons  

• It provides data for only one search engine, Google.
• Plans come with only one user account, and additional seats could be pricey.

#7 Hubspot CRM

Best for: Customer relationship management
Similar to: Salesforce

HubSpot CRM is a customer relationship management tool that helps businesses manage and analyze their interactions with customers and prospects. The platform allows you to use AI in marketing, improving customer relationships.

Features

• Contact management: The platform automatically stores and manages contact details and tracks interactions.
• Email integration: It integrates with email providers for automatic logging and tracking.
• Lead management: Hubspot captures and organizes leads, ranks them based on importance, and assigns them to team members.

Pricing

HubSpot CRM offers two pricing tiers:

• Professional Plan: Priced at $1300 per month (or $1170 annually), it includes five seats and offers features like the marketing hub, sales hub, and content hub.
• Enterprise Plan: Priced at $4300 per month, it includes seven seats and offers more robust features.

Pros

• Users can customize it to fit their specific business needs.
• It has a wide range of features for managing customers.
• It integrates easily with various tools and applications.

Cons

• Email features may not be as robust as dedicated email marketing platforms.
• Some users find the reporting tools complex and not very intuitive.

#8 Canva 

Best for: Graphic design

Similar to: Snappa

Canva is a graphic design platform that helps users create visual content without needing extensive graphic design skills. It offers an array of templates, drag-and-drop tools, images, icons, and fonts to simplify the design process.

Features

Robust template library: It provides thousands of pre-built templates which can be customized to fit users’ needs.

Drag-and-drop interface: Users can easily create designs by dragging and dropping elements into place.

Collaborative Tools: Teams can collaborate on designs in real time, making it easier to work together on projects.

Pricing

Canva offers several pricing tiers:

• Free Plan: This plan offers basic design tools, thousands of templates, and limited storage.
• Pro Plan: The Pro plan costs $15 per month per user, which includes advanced features like the brand kit and access to premium templates and assets.
• Team Plan: This plan costs $10 per month per user, providing additional features for large teams.
• Enterprise Plan: The enterprise plan is available on a customized basis. 

Pros

• User-friendly, with a simple drag-and-drop interface.
• Great for collaborative projects with team members.
• It has affordable pricing and a robust free version.

Cons

• Canva can sometimes appear generic or stock-like.
• Limited customization options compared to more advanced design software.

#9 Revid.ai  

Best for: Video creation and editing
Similar to: InVideo

Revid.ai is a video creation and editing platform designed to automate the production of professional-looking videos. The platform offers robust tools for generating high-quality videos from existing assets like images, video clips, and text.

Features

• Customizable templates: The platform offers various templates for different video types.
• Text-to-video conversion: Revid.ai allows users to convert scripts or text into engaging videos.
• Media library: Users can access a library of stock footage, images, and music to enhance their videos.

Pricing

Revid.ai’s pricing structure is divided into three tiers: 

• Hobby Plan: $39 per month, which includes access to basic features.
• Growth Plan: This plan is $99 monthly and offers more advanced features, including three automations.
• Ultra Plan: This plan is $199 per month and offers up to ten three automations.

Pros

• The platform uses AI to analyze what makes videos go viral and provides users with suggestions.
• Wide selection of customizable templates to suit different needs.
• It supports collaboration, making it ideal for teams.

Cons

• Limited creative control compared to more advanced video editing software.
• Some users may find the template-based approach restrictive.

#10 Mutiny HQ 

Best for: Website personalization
Similar to: Personyze

Mutiny HQ helps B2B companies tailor their website experiences based on visitor behavior and data. Using AI-driven insights, Mutiny HQ helps businesses optimize their websites to convert visitors into leads or customers.

Features

• A/B testing: The platform allows users to run A/B tests on different versions of web pages to determine which performs best.
• Segmentation: Users can segment visitors based on attributes like industry, company size, and behavior.
• Real-time analytics: Mutiny HQ offers real-time analytics, giving users immediate feedback on the performance of their personalized content.

Pricing

Mutiny HQ offers custom pricing tailored to the needs of each business.

Pros

• AI-driven insights help optimize website content automatically.
• Easy-to-use, no-code interface suitable for non-technical users.
• Robust segmentation and A/B testing tools for precise targeting.

Cons

• Custom pricing can be expensive for smaller businesses.
• Requires significant visitor data to unlock the full potential of AI-driven personalization.

Next Steps: Start With Team-GPT for Collaborative Content Creation and Simplified Workflows 

Wondering where to start your AI journey? Team-GPT is your perfect starting point. With our enterprise AI software, your team can easily generate AI content using models like Perplexity, Chat-GPT, and Claude. 

We offer robust features like real-time collaboration tools, a comprehensive prompt library, enterprise-grade security, and detailed usage analytics. These features help teams work well together, find important resources quickly, and keep their data safe.

Sign up for a demo today and unlock the full potential of AI for your organization.