7 Best AI Tools For SEO in 2024 [Reviewed]

If you are looking for the best AI tools for SEO in 2024, this guide is for you.

I researched dozens of SEO tools, reviewed customer reviews on websites like G2, and talked to real users to find the best AI SEO tools so you don’t have to.

In this article, I’ll review seven tools that specialize in making SEO recommendations, producing AI content, or optimizing existing content.

Before we begin, let’s review a few factors when evaluating AI-powered Search Engine Optimization software. ⤵️

Factors to Consider When Evaluating AI-Powered SEO Software

Here are the factors I took into consideration when evaluating AI tools to make this guide:

#1: Quality of Output & Recommendations

The most important thing to me in my research was the level of output and recommendations for SEO.

The best SEO tools can automate tasks like competitor analysis and content optimization or generate quality content with internal links.

I did not expect that AI tools for SEO would be able to run on their own, but they should provide you with the tools to start on a good footing with your content, technical SEO, or local SEO efforts.

#2: Consistent Reliability in Complex Tasks

The second factor I looked for was the reliability of the tools for multiple prompts, recommendations, and tasks.

I specifically asked the tools more complex questions or tried to look at more complex data sets to see if the tools could actually do the job in a real SEO environment.

The best AI-powered SEO tools are good at consistency:

• Following detailed instructions.
• Optimizing and finalizing articles with internal links and NLP keywords.
• Giving detailed SEO recommendations and explaining themselves.
• Showcasing relevant keyword recommendations.

#3: Pricing Structure

When evaluating AI tools for SEO, you need to know if the pricing structure works for your team.

➡️ Some AI tools ask you to use up credits to use them at scale, while with others, all you need is a monthly subscription.

I also found AI tools that offered me a free trial to test out their software’s capabilities for free.

#4: Optional: Collaboration Capabilities

The final factor I considered when choosing AI-powered SEO tools was their collaboration capabilities, i.e., whether it is possible to bring your team together to adopt AI.

💡 As 86% of Enterprise SEOs use AI daily, I wanted to find tools to bring your team together in a shared workspace instead of using different AI tools.

What Are The Best Tools For SEO in 2024?

Here are the best AI tools for SEO out of all the software I reviewed:

#1: Team-GPT – Collaborate with your team to generate content on the popular AI models.

#2: MarketMuse

#3: Scalenut

#4: Jasper AI

#5: Alli AI

#6: Localo

#7: Surfer SEO

#1: Team-GPT

Team-GPT is the best place to combine your generative AI tools for SEO, as you can collaborate with different AI models without ever leaving the platform.

Our platform lets you use generative AI tools for SEO, such as Claude, Chat-GPT, and Perplexity, to work with your SEO team in a collaborative environment.

Full disclosure: Even though Team-GPT is our tool, we will provide an unbiased perspective on why it is the best AI-powered SEO tool in 2024.

Team-GPT is an enterprise AI software that lets you chat with any AI model, organize your prompts, access prompt libraries, and bring your own custom models to the platform.

Here are the four best features that companies like DontPayFull, LimeChain, and Polkastarter love the most ⤵️

Team-GPT’s Features

Feature #1: Customize a Better Version of ChatGPT For SEO

You can use ChatGPT with your team on Team-GPT’s platform and be able to further customize it.

You can then use your own version of ChatGPT for SEO tasks, such as:

• Conducting keyword research.
• Drafting SEO-optimized article briefs.
• Keyword clustering at scale.
• Editing and finalizing articles with Pages and Edit with AI.

You can speed up SEO work with our pre-made prompts, use cases, and editable AI Pages.

Here’s why SEO teams love our platform:

• A shared workspace, where your content marketing team can collaborate in chats and documents in real-time.
• Smart AI-powered editing for improved writing, fixed grammar, and refined text.
• Organized and shared content, ensuring quick access to chats and pages for all your team members.
• Managing your content by turning any chat into a document or starting a new conversation from a Page.

Your team can create custom instructions for ChatGPT so that it knows exactly how to structure content and what tone to use. 

These instructions relate to brand voice, language, and writing style so you can scale your content production without heavily editing it.

Feature #2: Collaborative AI

Boost your SEO team’s collaboration with our real-time generative AI collaboration and organizational features.

Team-GPT gives your team an interactive workspace where you can collaborate in chats, prompts, and threads to generate content.

Your team can master AI content creation and SEO research with our shared learning path feature, allowing you to share insights and support each other.

💡 Within the team chats, your team can organize your information in folders and sub-folders so you can find the information you need at any time.

Team leaders appreciate being able to see the interactions that their teams are having with the AI models and be able to join them.

Here’s how the platform works in more detail:

Inside the platform, you can send messages to your team, leave comments, attach files, and continue the conversation with AI tools.

All that is available with all major AI models commonly used for SEO. Your team does not have to be limited to only one model.

Feature #3: Usage Analytics

With Team-GPT, you will access usage reports showing the total number of messages, user engagement, chats, and active users.

This lets you track your investment and use of AI for SEO across the company. 

You can improve the AI adoption in your company by:

• Understanding your SEO team’s patterns and ensuring a smooth transition to AI-powered workflows.
• Accessing insights into your team’s Active Users, Chat Efficiency, Token Usage, and more.
• Improving conversations’ quality by evaluating the effectiveness of chat sessions across your company’s workspace.
• Identifying team members who require training and need to learn how to prompt the AI models better for SEO.

Feature #4: Enterprise-Grade Security

From day one, we built Team-GPT with enterprise-grade security, privacy, and compliance.

You can create your own version of Team-GPT and then deploy it on your hosting infrastructure. 

You will hold all your data, whether on-premise or in a private cloud while using all your preferred AI models. 

The software is deployed on your servers and lets you effortlessly onboard new SEO team members into the platform.

With Team-GPT Enterprise, you can: 

• Retain complete control and flexibility over your data.
• Apply security filters and control the platform with advanced admin rights and report access.
• Prioritize privacy and protection, as Team-GPT is committed to all GDPR compliance standards and holds SOC II and ISO 27001 certifications.

Pricing

Team-GPT has a free plan for up to two people to try out the tool’s collaboration functionality, prompt library with SEO-friendly prompts, and folder structure.

In the free version, your only cost will be the AI usage credits you use for your AI model, such as ChatGPT (where you need an API key from OpenAI).

To access our software’s more advanced features, you will need to sign up for one of our two paid tiers:

• MAX: $40/team/month for ten users when paid annually. This gives you access to AI Editing with Pages, image generation with DALL-E 3, Anthropic Claude integration, and custom models (LLaMa, Mixtral).
• Flagship: Custom pricing lets you deploy the tool on a private cloud or your premises. You can bring your own custom model with no training on your data.

Note: You can limit the use of AI credits for each user on the platform to ensure no overspending. 

I recommend you sign up for free to Team-GPT and test our collaboration features! 

➡️ We also offer a 30-day money-back guarantee.

Pros and Cons (SEO)

✅ Use a variety of AI models for generating content instead of limiting your team to only one.

✅ Build your custom version of ChatGPT for better content writing, editing, and research.

✅ SEO prompt library where you can store your prompts and access pre-made prompts.

✅ Usage analytics to get a bird’s eye view of your team’s usage.

✅ Enterprise-grade security with deployment on your hosting infrastructure. 

✅ The ability to bring your custom AI model into the platform.

❌ The tool is only available in web format.

❌ In the freemium version, you will still have AI usage costs.

#2: MarketMuse

Best for: Building out an AI-powered SEO strategy.

Similar to: Scalenut, Surfer SEO.

MarketMuse is an AI content strategy and planning software for SEO professionals that shows you what to write and why.

The software lets you build content plans based on insights from your website and SERPs.

Top Features

• AI content creation that lets you ensure topical depth in each article. The tool ensures quality by measuring quality and E-E-A-T before publishing.
• Content cluster prioritization, which shows you how well your keyword clusters are performing, and then prioritizes which ones to focus on based on your needs, existing topical authority, and difficulty level.
• Content planning assesses your content against the SERPs to determine what to create and update based on topic value and your content’s performance.

Standout Feature: AI-Powered Competitive Content Analysis

The feature that stood out to me was MarketMuse’s competitor analysis.

MarketMuse examines your competitors’ content and shows you how you measure up against that. 

The tool then finds gaps in your competitors’ content and creates content briefs.

Pricing

MarketMuse has a free plan for one user, which lets you access limited features with up to ten monthly queries.

To access the tool’s features at scale, you will need to be on one of their three paid tiers:

• Optimize Plan: $99/month, which gives you access to 100 tracked topics, five content briefs a month, and one strategy doc per month.
• Research Plan: $249/month, which adds 500 tracked topics, ten content briefs, and three strategy docs per month.
• Strategy Plan: $499/month, which lets you scale with 10,000 tracked topics, 20 content briefs monthly, and five strategy docs a month.

Pros and Cons

✅ Identify gaps in your content and your competitors’.

✅ Generate quality AI content that is optimized for E-E-A-T.

✅ Advanced keyword prioritization.

❌ Steep learning curve if you are new to SEO.

❌ Advanced features only on enterprise (Strategy) plan.

#3: Scalenut

Best for: Setting up an all-in-one SEO solution powered by AI.

Similar to: MarketMuse, Surfer SEO.

Scalenut is an AI-powered SEO tool that can empower your entire SEO content lifecycle – from keyword research to content creation.

The tool strives to be an all-in-one SEO tool, allowing for competitor analysis, content optimization, and domain analysis.

Top Features

• An AI-powered content planner that lets you discover keywords that will boost your topical authority. The tool then builds SERP-based keyword clusters.
• A content brief generator generates SEO-optimized content briefs with data-driven outlines, search-optimized sub-topics, and a heading structure.
• Humanized SEO articles with the tool’s Cruise Mode that lets you create undetectable SEO content in your brand tone in minutes.

Standout Feature: Content Audit

What stood out to me about Scalenut was its ability to analyze any page for 200+ ranking factors.

The tool analyzes your content and hands out specific recommendations on how you can improve your content depth and rank for featured snippets.

Pricing

Scalenut has three paid plans:

• Essential Plan: $19/month when paid annually, which gives you access to 100,000 AI words, ten humanized articles a month, 5,000 words a month of humanization, and AI copywriting templates.
• Growth Plan: $39/month when paid annually, which gives you access to unlimited AI words, 30 humanized articles a month, 30 optimized pages a month, and 30 clusters a month.
• Pro Plan: $74/month when billed annually, giving you access to 75 optimized and humanized AI articles a month, 75 clusters a month, and 500 pages to analyze monthly from 5 domains.

Pros and Cons

✅ Humanized and SEO-optimized content creation.

✅ Build and prioritize keyword clusters.

✅ 40+ copywriting templates.

❌ I noticed that the tool optimized for ‘’keyword density’’, which has not been a ranking factor for a while.

❌ The AI writer uses a lot of repetitive language, according to reviews.

#4: Jasper AI

Best for: Generating AI content from pre-made templates.

Similar to: Surfer SEO.

Jasper AI is an AI-powered SEO content creation tool.

The software can create quality AI content with imagery, a plagiarism checker, sticking to your brand voice, and a library of templates.

Features

• Template library with pre-made writing prompts of 50+ templates to write optimized SEO content.
• Integrations with CMS platforms like Webflow and collaboration tools like Google Docs and Surfer SEO.
• AI-powered image creation and editing that helps you create on-brand visuals.

Standout Feature: SEO Mode (Surfer SEO Add-On)

Jasper’s SEO Mode lets you analyze your content against SERP competitors and optimize accordingly with the tool’s Surfer SEO add-on.

Pricing

Jasper AI offers three pair plans:

• Creator Plan: $39/month/user, which lets you access Jasper Chat, SEO mode, and access the tool’s browser extension.
• Pro Plan: $59/month/user, which adds access to three brand voices, ten knowledge assets, three instant campaigns, and AI image generation.
• Business Plan: Custom pricing, which gives you access to groups and document collaboration, performance analytics, custom style guides, and API access.

Pros and Cons

✅ SEO mode, which is a deep Surfer SEO integration to optimize content.

✅ AI-powered content creation that has a plagiarism checker.

✅ Create on-brand images.

❌ Can find complex topics challenging to write.

❌ Mandatory fact-checking.

#5: Alli AI

Best for: Technical SEO optimization.

Similar to: Surfer SEO.

Alli AI is an AI-fuelled SEO software that lets you make code and content changes in minutes without coding skills.

The tool lets you manage all of your technical SEO from one dashboard.

Top Features

• On-page SEO automation lets you automate the time-consuming tasks of on-page SEO optimization, such as direct code modifications and granular on-page rules.
• Technical SEO changes without coding – instead of relying on developers, you can use Alli AI’s live editor to make on-the-fly SEO optimization.
• Keyword position tracking, which gives you access to real-time data on how your website ranks for your target keywords.

Standout Feature: SEO A/B Testing

A/B testing is what I believe is currently missing the most in the SEO industry.

Alli AI lets you unlock AI-powered A/B testing that continuously analyzes real user behavior to refine page titles and ensure they outperform competitors.

Pricing

The tool lets you access its premium AI SEO features in three paid tiers:

• Business Plan: $299/month, which gives you access to features for up to five sites, five team members, 500 keywords, and 1,250 pages.
• Agency Plan: $599/month, which gives you access to features for up to 15 sites, 15 team members, 2,000 keywords, and 5,000 pages.
• Enterprise Plan: $1,199/month, which gives you access to features for up to 50 sites, 50 team members, 5,000 keywords, and 20,000 pages.

Pros and Cons

✅ Enterprise-grade AI features for SEO.

✅ A/B testing of page titles.

✅ Code-free technical SEO fixes.

❌ Pricing structure is more expensive than other competitors.

❌ The most basic plan charges you for five websites, which is bad for in-house SEOs.

#6: Localo

Best for: Improving your local SEO.

Similar to: N/A.

Localo is an AI-powered local SEO tool that lets you improve your Google Business Profile.

The software gives you access to local SEO keyword tracking and the ability to create and schedule posts.

Top Features

• Local rank tracker that lets you discover your position in different regions of the city.
• AI-powered GMB audit tool that examines your Google Business Profile and recommends how to improve it.
• Create and schedule Google and Facebook posts with Locale AI. The tool lets you plan a schedule, generate posts, and publish them on your local channels.

Standout Feature: Smart Tasks

What stood out to me about Localo was that it can generate ‘’smart tasks’’ to improve your GMB profile.

The tool gives you small tasks to complete every week to improve your local SEO rankings.

Pricing

Localo offers what I believe to be a very generous free plan that lets you:

• Check the keyword positions of your site and competitors on Google.
• Monitor your business position with position history.
• Protect your business profile from unauthorized changes.

To access the tool’s advanced features, you’ll need to be one of their two paid tiers:

• Growth Plan: $69/month per location, which gives you access to profile audits and personalized weekly tasks, AI content ideas, and competitor activity tracking.
• Agency Plan: $99/month per location, which gives you access to lead generation, reporting for sales teams, the ability to edit position maps and area difficulty analysis.

Pros and Cons

✅ Weekly AI-powered tasks to optimize your GMB profile.

✅ AI-powered content planning, generation, and publishing.

✅ Generous freemium plan with in-house SEO-friendly pricing for paid plans.

❌ The software can get very pricey for agencies that manage multiple sites.

❌ The AI features are rather basic compared to alternatives.

#7: Surfer SEO

Best for: Setting up an all-in-one content SEO tool.

Similar to: Jasper AI, MarketMuse.

Surfer SEO lets you create SEO-optimized articles that contain NLP keywords with anti-AI detection.

The tool handles your content creation’s research, writing, and optimization and can automatically add internal links.

Features

• SERP-based tone of voice, where the tool scans the SERPs before producing content to define the tone of voice best for each keyword.
• Suggested H structure and LSI keywords to further optimize your website based on what competitors have added.
• Automatic internal linking that crawls your entire domain and figures out the best places and anchor text for each link.

Standout Feature: Audit Your Website In Seconds

Surfer SEO lets you uncover opportunities in your existing content and stay ahead of your competitors.

The software gives you access to each page’s position for its target keyword, content score, and organic CTR.

Pricing

Surfer SEO offers four paid plans:

• Essential Plan: $69/month for two seats when billed annually, which gives you access to the tool’s Content Audit, unlimited AI detection, and the ability to humanize 600,000 words.
• Scale Plan: $99/month for five seats when billed annually, which adds access to the software’s audit capabilities.
• Scale AI Plan: $179/month for five seats when billed annually, which adds access to up to 120 AI articles.
• Enterprise Plan: Custom pricing for a custom team size, which adds access to a SERP analyzer, API access, and the ability to humanize a custom number of words.

Note: Surfer SEO is an SEO tool first and an AI tool second. You must be on their Scale AI Plan to generate AI content.

The tool lets you purchase AI content for $19/article with bulk discounts available.

Pros and Cons

✅ SEO-optimized articles with anti-AI detection.

✅ Audit your content at scale.

✅ Humanization feature that re-writes your AI content.

❌ Expensive when compared to other alternatives.

❌ Mimics the top-ranking pages without much creativity.

Next Steps: Adopt AI Alongside Your Team on Team-GPT

Adopt AI on any advanced AI model alongside your time on Team-GPT.

Our Enterprise AI software lets your SEO team build a custom version of ChatGPT that you can use for various SEO tasks and collaborate with.

You can access:

• Real-time collaboration tools.
• A pre-made prompt library to create efficient SEO workflows.
• Detailed usage analytics to track employee engagement.
• Enterprise-grade security ensures data privacy and the ability to host the platform on your turf.

Sign up for a demo of the platform today!