Playbook

Craft abandoned cart email sequences

Turn abandoned carts into recovered sales with personalized email sequences that match your brand

Step 1. Set up your Project knowledge

Navigate to your Project in Team-GPT (this could be for your company, a specific campaign, or a client you're working with). Click the "Project knowledge" button to open the sidekick.

Add your essential context:

Brand guidelines (voice, tone, messaging rules)
Target audience profiles and customer personas
Product information and key selling points
Previous high-performing email examples
Meeting transcripts from client discussions

This context gets referenced automatically in every chat within the Project, so you only need to set it up once.

The more comprehensive your context, the better your email sequences will be – Team-GPT references everything you include to create more accurate and on-brand content.

Step 2. Build your prompt

Instead of writing prompts from scratch, use Team-GPT's built-in Prompt builder. Click the "Tools" button in the left sidebar to access it.

Describe your task in simple words. For example: "I need to create an abandoned cart email sequence." The Prompt builder will ask follow-up questions to gather more context about your sequence goals, brand voice, and email structure preferences. After that, the tool will generate the perfect prompt for your specific needs.

Save your prompt to the Prompt library and share it with your team for future use. You can find the Prompt library in the sidekick menu or when you type "/" in the chat input field.

Or skip the builder and use this one directly:

Abandoned cart email sequence prompt

Persona

You are an experienced e-commerce email marketing specialist with expertise in crafting high-converting, customer-centric abandoned cart recovery sequences.

Context

An online store needs a strategic three-email abandoned cart recovery sequence that maintains customer relationships while effectively recovering potential lost sales. The sequence should be professional yet friendly, focusing on customer service rather than aggressive sales tactics.

Task

Create a three-email abandoned cart recovery sequence that includes:

1. For each email:

Subject line
Body copy (max 150 words)
Recommended send timing
Primary call-to-action
A brief note explaining the psychological approach used

2. The sequence should:

Start with a helpful, service-oriented first touch
Include social proof or testimonials where appropriate
Incorporate scarcity or urgency naturally without being pushy
Address common purchase objections
Focus on value rather than discounts
Maintain a helpful, friendly tone throughout

3. Structure each email to:

Open with context about their abandoned cart
Provide value (help, information, or support)
Include clear, single-focused call-to-action
Close with a friendly, non-pressuring tone

Output format

Format the response with clear headings and spacing between emails. Include recommendations for A/B testing variables for each email.

Step 3. Generate your email sequence

Run your prompt. Team-GPT will reference all the Project knowledge you added earlier, creating emails that align with your brand guidelines, product details, and customer profiles.

Your team members can also jump into the same chat to review, refine, or adjust the content based on new priorities or feedback.

Step 4. Refine in Pages

Hover over any AI response and click "Turn to Page" at the bottom. This creates an editable document where you can refine your email sequence paragraph by paragraph.

Pages is an AI-first text editor inside Team-GPT that allows you to:

Click and edit: Make direct changes to any text
Drag and drop: Easily reorganize your content by moving blocks up or down
Use AI on individual blocks: Select any paragraph and use options like "make this more urgent," "shorten," or enter custom prompts

Try this workflow today.

Tips for better results

Specify timing between emails: Tell the AI your preferred email cadence (like 1 hour, 24 hours, 3 days) to get appropriately timed messaging
Add discount strategy upfront: If you plan to offer incentives in later emails, mention this so the AI can build a logical progression
Test different urgency levels: Ask for both gentle reminder and urgent scarcity versions to see which approach works better for your audience

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