20 ChatGPT Prompts For Email Marketing That Work In 2025

If you’ve ever struggled with crafting the perfect email, you’re not alone.

That’s where ChatGPT prompts for email marketing come in, as they can help you generate high-converting emails in seconds. 

In this in-depth guide, I’ll share my tested & tried 20 ChatGPT prompts for email marketing, allowing you to take the guesswork out of writing emails that hit the mark every single time. 

Whether you need a compelling subject line, a persuasive CTA, or a personalized email sequence, these prompts can streamline the entire process, boost engagement, and improve conversion rates. 

Buckle up, and let’s dive in!

Subject Line Prompts That Boost Open Rates

Did you know that using AI for crafting subject lines could increase your open rates by up to 10%?

Namely, your subject line is the make-or-break moment of your email campaign. 

It’s the first thing your audience sees, and in a crowded inbox, you have only a split second to grab their attention. 

A well-crafted subject line can increase open rates, improve engagement, and drive conversions, while a weak one can send your email straight to the trash—or worse, the spam folder.

AI can help generate subject lines that are attention-grabbing, personalized, and optimized for performance. Still, even the best AI-generated subject line needs testing and fine-tuning to maximize results.

To find the most effective subject lines, it’s best to use A/B testing (also called split testing).

Here’s a 4-step guide on how to do it:

1. Generate multiple subject line variations – Use AI to create different styles (e.g., curiosity-driven, question-based, urgency-focused).
2. Test on a small audience first – Send different subject lines to smaller segments and track open rates.
3. Analyze key metrics – Look at open rates, click-through rates, and reply rates to determine what works best.
4. Continuously optimize – Take what you’ve learned and refine your approach for future campaigns.

When it comes to prompting AI to create attention-grabbing subject lines, you can try some of these:

1. Generate 5 subject lines that create curiosity and make the reader want to open the email, keeping them under 50 characters

Why it works: Curiosity-based subject lines pique interest, encouraging users to open the email.

How to customize: Adjust the tone and topic to match your audience’s specific interests. Here’s an example of a more customized prompt:

2. Write a subject line that includes the recipient’s first name and creates urgency without sounding too pushy

Why it works: Personalization increases engagement, while urgency drives action.

How to customize: Modify the wording to match the context of your offer or announcement. You can play with the prompts here any way you want, including changing the tone of voice, focus, etc. Here are two more variations:

3. Give me 3 subject lines that use social proof or statistics to boost credibility and open rates

Why it works: People trust numbers and real-world success stories, making them more likely to engage.

How to customize: Swap out the stats or references to fit your industry or campaign, like in this example:

4. Create a subject line that highlights a major benefit or solution to a common pain point my audience faces

Why it works: Readers are drawn to content that solves their problems.

How to customize: Tailor the subject line based on your audience’s most pressing challenges. For instance, if you were selling a lead generation tool, you could use something like this:

Email Body Content Prompts That Drive Engagement

Once you’ve crafted the subject line, the next step is designing the key part – the email body.

Writing engaging email content is just as tricky as subject lines because you need to grab attention fast, keep the reader engaged enough to read it through, and drive action, all in just a few sentences. 

Some of the biggest challenges include:

• Keeping it concise yet persuasive – Too much text can overwhelm, and too little can be unconvincing.
• Maintaining a conversational yet professional tone – Emails should feel personal without losing credibility.
• Ensuring clarity and structure – Readers should instantly understand the message and what to do next.
• Tailoring it to a specific audience segment – Make sure that the email resonates with each recipient and makes them feel valued and appreciated, rather than as a number in a sales campaign.

AI can help you tackle all this and save time doing it, too.

However, before you trust AI to write compelling email cadences, you must ensure that it maintains a consistent brand voice across campaigns.

You can achieve this by:

• Defining your brand’s tone and personality – Is your brand friendly and casual or authoritative and professional? Adjust AI outputs to match this.
• Customizing AI-generated copy – Use AI as a starting point, then tweak wording to reflect your unique style.
• Incorporating brand-specific language – If your brand has signature phrases, product names, or storytelling elements, prompt the AI to weave them in.
• Keeping formatting consistent – Ensure AI-generated emails follow your usual format, whether that’s short paragraphs, bullet points, or bold CTA buttons.

Here are the prompts you can use to make sure your emails will be engaging and relevant enough for any audience:

1. Write a persuasive email body for a flash sale on [product/service], keeping it under 150 words and using an enthusiastic yet professional tone

Why it works: Keeps the email concise and compelling while maintaining a brand-friendly tone.

How to customize: Adjust the wording to match your brand’s personality—whether it’s playful, luxury-focused, or no-nonsense. You can also tweak the urgency level (e.g., “Hurry—ends tonight!” vs. “Limited-time deal just for you!”).

2. Create a warm, engaging email body for a re-engagement campaign, reminding customers about [product/service] and offering a special incentive

Why it works: Encourages inactive customers to return by balancing friendly persuasion with a clear incentive.

How to customize: Personalize the tone based on past interactions—for a VIP customer, add appreciation (“We miss you, [First Name]!”), while for a cold lead, focus on curiosity or a new offer (“Something new just for you!”).

3. Generate an email body that nurtures leads by educating them on [topic], positioning [company] as a trusted expert while subtly encouraging action

Why it works: Blends educational content with lead nurturing to build trust and drive conversions.

How to customize: Adapt the depth of the content—for beginners, use simple explanations, while for experienced users, add data-driven insights or case studies. You can also adjust the CTA based on the next logical step (e.g., “Learn more” vs. “Try it today”).

4. Write a concise yet compelling post-purchase email, thanking the customer, reinforcing the value of their purchase, and encouraging a follow-up action (review, upsell, referral)

Why it works: Strengthens customer relationships while maximizing retention and advocacy.

How to customize: Personalize based on purchase type—for luxury products, emphasize exclusivity (“Welcome to the club!”), while for everyday items, focus on practical use (“Here’s how to get the most out of your [product]”). Adjust the follow-up CTA (e.g., “Leave a review” vs. “Refer a friend and get 10% off”).

Call-to-Action Prompts That Convert

A call-to-action (CTA) is the final push that turns email readers into engaged customers. 

Even the most well-written email won’t drive action without a clear and compelling CTA. 

Whether it’s getting a prospect to make a purchase, download a guide, or book a demo, a strong CTA ensures that your email delivers results rather than just sits in the inbox.

When it comes to AI-generated CTAs, they can vary greatly depending on the prompt. 

Here’s how different parameters change the output:

1. Casual vs. Professional Tone

• Prompt: “Write a friendly, engaging CTA for a 50% off sale.”
• Output: “Snag Your 50% Off Before It’s Gone! 🎉”

• Prompt: “Write a formal CTA for a 50% off sale.”
• Output: “Secure Your 50% Savings Today.”

2. Urgency vs. Soft Encouragement

• Prompt: “Create a high-urgency CTA for a limited-time webinar registration.”
• Output: “Register Now—Spots Are Filling Fast!”

• Prompt: “Create a low-pressure CTA for a webinar registration.”
• Output: “Join Us When You Can—Sign Up Here.”

3. Short vs. Detailed CTA

• Prompt: “Generate a short, direct CTA for a free trial signup.”
• Output: “Start Your Free Trial Now.”

• Prompt: “Generate a more detailed CTA emphasizing benefits for a free trial.”
• Output: “Unlock Premium Features—Try for Free Today!”

Finally, when prompting AI, ensure your CTA aligns with the email message and campaign goals.

For example, if the email is educational, the CTA should lead to more learning (e.g., “Read the Full Guide” rather than “Buy Now”).

And now, let’s look at four specialized prompts for creating compelling, action-driving CTAs fit for various audience segments and buying stages that go beyond generic “Click Here” or “Buy Now”:

1. Generate a high-converting CTA for an e-commerce flash sale, using urgency and a friendly tone

Why it works: Encourages immediate action with a time-sensitive and engaging message.

How to customize: Adjust the urgency level (“Shop Now” vs. “Hurry—Sale Ends Tonight!”).

2. Create a persuasive CTA for a B2B software demo signup that emphasizes value and ease

Why it works: Makes signing up feel effortless while reinforcing the business benefit.

How to customize: Change the tone (“Try Risk-Free” for a softer approach or “Book Your Demo Now” for a direct one).

3. Write a CTA for a free e-book download that highlights exclusive insights

Why it works: Taps into FOMO and exclusivity, making the resource feel valuable.

How to customize: Modify the perceived exclusivity (“Get Instant Access” vs. “Unlock Expert Insights”).

4. Generate a CTA for a post-purchase email encouraging customers to leave a review using a warm and appreciative tone

Why it works: Makes customers feel valued and more likely to engage.

How to customize: Personalize it based on purchase type (“Tell Us What You Think” for general use or “Help Fellow Shoppers—Share Your Thoughts” for community-driven brands). For example, if your brand tone of voice is more lighthearted and friendly, you can use an even more casual version, such as:

Follow-Up Email Prompts That Re-Engage Prospects

So, you’ve successfully crafted and sent your first batch of emails – hooray!

However, your efforts don’t end here, I’m afraid.

Next up are follow-ups.

Follow-up emails are critical in sales because most prospects don’t convert on the first touchpoint. A well-planned follow-up strategy can:

• Keep your brand top-of-mind without feeling pushy
• Address objections and provide additional value
• Move leads through the sales funnel by reinforcing benefits
• Increase conversion rates by nurturing the relationship

Without follow-ups, many potential customers lose interest or forget about the offer entirely.

The thing with follow-ups, however, is that you don’t want to be too pushy to the point of being annoying.

Striking the right balance between persistence and outright obnoxiousness is crucial here.

Here’s how you can dance on this fine line without crossing it:

1. Always add value – Each email should offer something useful (e.g., tips, insights, testimonials), not just a repeated sales pitch.
2. Vary the approach – Use different angles (case studies, FAQs, demo invites) to keep things fresh.
3. Use soft CTAs – Instead of aggressive sales language, invite engagement (“Let me know if you have any questions” vs. “Buy now!”).
4. Give an opt-out option – Let recipients choose to stop follow-ups to maintain goodwill.

Here’s an example of a strategic follow-up sequence for a lead who signed up for a free trial of a SaaS tool but hasn’t converted:

📩 Follow-Up #1 (1-2 Days After Signup) – Welcome & Quick Start

Goal: Encourage immediate engagement.

Example: “Hey [First Name], welcome to [Software Name]! Here’s how to get started in just 2 minutes.”

📩 Follow-Up #2 (3-5 Days Later) – Highlight a Key Feature

Goal: Reinforce the tool’s value.

Example: “Did you know you can automate [specific task]? Here’s how to do it with [Software Name]!”

📩 Follow-Up #3 (1 Week Later) – Overcome Common Objections

Goal: Address hesitation.

Example: “Not sure if [Software Name] is right for you? See how businesses like yours are getting [X% results].”

📩 Follow-Up #4 (Final Reminder Before Trial Ends) – Urgency & CTA

Goal: Push for conversion.

Example: “Your free trial is ending! Upgrade now to keep enjoying [main benefit].”

The specialized prompts below will help you create effective follow-up emails that provide new value with each contact, reference previous interactions naturally, and gradually increase urgency without resorting to desperate tactics that damage your brand reputation.

1. Generate a follow-up email for a prospect who attended a sales demo but hasn’t taken action. Include social proof and a friendly nudge

Why it works: Uses case studies or testimonials to reduce hesitation and build trust.

How to customize: Tailor the case study example to the recipient’s industry or pain points.

2. Create a follow-up email for an abandoned cart in an e-commerce store. Make it persuasive yet nonintrusive, with a limited-time incentive

Why it works: Reminds the shopper about their cart while creating urgency (without being pushy).

How to customize: Modify the incentive (e.g., free shipping, discount, bonus item).

3. Write a second follow-up email for a [lead type: e.g., B2B prospect, e-commerce customer, SaaS trial user] who hasn’t responded to the initial email. Keep the tone friendly yet professional, offer additional value (such as a case study, testimonial, or useful resource), and include a low-pressure CTA to re-engage them

Why it works: Keeps the conversation going without being pushy by offering helpful content rather than just asking for a response.

How to customize: Adjust based on the lead type (e.g., a B2B prospect may need a case study, while a trial user might benefit from a tutorial or feature walkthrough).

4. Write a fourth and final follow-up email for a [lead type: B2B prospect, SaaS trial user, e-commerce shopper, etc.] who hasn’t responded to previous emails. Keep the tone polite and professional, create a sense of urgency without being pushy, and give them a clear next step. Offer a way to stay in touch if they’re not ready now, and include a final CTA before closing the loop

Why it works: This email wraps up the sequence without burning bridges, leaving the door open for future engagement while making one last attempt to convert.

How to customize: Adjust based on the type of lead and offer (e.g., include a limited-time incentive for e-commerce or a final demo invite for B2B SaaS).

Promotional Email Prompts That Drive Sales

One of the biggest struggles in email marketing is crafting promotional emails that drive conversions without feeling too pushy or borderline desperate. 

Today’s consumers are savvy—they can spot overly aggressive sales tactics from a mile away. 

If an email feels too transactional, it may lead to unsubscribes, low engagement, or even damage brand trust.

Common challenges include:

🚧 Balancing persuasion with authenticity – Pushing too hard can backfire, while being too subtle may result in low conversions.

🚧 Keeping engagement high – If an email is too focused on selling, readers may tune out.

🚧 Avoiding generic messaging – Personalization and relevance are key to making the offer feel tailored, not mass-marketed.

🚧 Creating urgency without manipulation – Overused pressure tactics (“Only 1 left!” when it’s not true) can erode trust.

So, what can you – with AI as your faithful helper – do to overcome these challenges?

Here are some tips that will help you both prompt your AI engine better and craft optimized emails on your own:

Firstly, you should strike the right balance between promotional and value-add content. You can achieve this by:

• Using the 80/20 rule – 80% of the email should educate, entertain, or provide value, while only 20% is direct promotion.
• Framing offers as solutions – Instead of “Buy Now,” position the product as the answer to a problem (e.g., “Struggling with [pain point]? This can help!”).
• Incorporating social proof – Testimonials or case studies make promotions feel more relatable rather than just transactional.
• Giving a sneak peek – Offer an educational tip or insight related to the product before pitching it.
• Highlighting your product’s unique value – Emphasize the factor, feature, or benefit that sets you apart from the competition and solves your leads’ pain points more efficiently.

Secondly, you don’t have to give up on creating urgency, but you do need to give up on manipulative tactics because they simply don’t work anymore. You can do this by:

• Using genuine scarcity – If stock is truly limited or a sale is ending, state it honestly.
• Leveraging seasonal or event-based deadlines – For example, “Holiday Deals End Sunday!” (realistic vs. arbitrary deadlines).
• Highlighting the benefit of acting now – Instead of just saying “Hurry!”, explain why early action benefits them (e.g., “Order today for guaranteed holiday delivery!”).
• Using personalization – “Your exclusive deal expires soon” feels more genuine than “Everyone must act now!”

Here are some examples of promotional emails for different offer types that work:

📩 Example 1: Discount-Based Offer (E-commerce)

Subject: Your 20% Off Deal Ends Soon! ⏳

Hey [First Name],

Your exclusive 20% off is waiting, but only for the next 24 hours! Snag your favorite [product category] before the deal disappears.

👉 [Shop Now]

📩 Example 2: Free Resource Offer (B2B SaaS)

Subject: Get Your Free [Resource Name] – Limited Access!

Struggling with [pain point]? Our latest [eBook/webinar] reveals [key insight] to help you [desired result].

Claim your free copy now before access expires!

👉 [Download Now]

📩 Example 3: Early Access Offer (New Product Launch)

Subject: Be the First to Try [Product Name]! 🚀

Exciting news! We’re launching [Product Name], and as a valued customer, you get early access before anyone else.

Be the first to experience [top benefit]. Reserve your spot today!

👉 [Claim Early Access]

📩 Example 4: Loyalty Reward Offer

Subject: A Special Thank You – Your Exclusive Reward Inside! 🎁

We appreciate you, [First Name]! As a thank-you, here’s an exclusive gift just for you: [discount, freebie, bonus offer].

This is our way of saying thanks—redeem it before [expiration date]!

👉 [Claim My Gift]

The prompts I shared below are perfect for generating promotional content that emphasizes your unique value proposition and steers prospects toward conversion in a natural, smooth, and non-invasive way.

1. Write a compelling promotional email for an e-commerce flash sale, keeping it short, engaging, and urgency-driven without sounding pushy

Why it works: Keeps messaging crisp and urgency natural, avoiding spammy tactics.

How to customize: Adjust the tone (playful, luxury, minimalistic) and the offer type (percentage off, free shipping, bundle deals). For example, a promotional email for luxury goods could look like this:

2. Create an email promoting a free trial of a B2B SaaS product, focusing on solving a key customer pain point and including a persuasive CTA

Why it works: Shifts the focus from features to benefits, making the trial feel like a valuable opportunity rather than a hard sell.

How to customize: Modify based on industry (e.g., project management, marketing automation, finance tools).

3. Generate a warm, appreciation-driven email offering a special discount for loyal customers, making it feel exclusive and personal

Why it works: A gratitude-driven approach makes the offer feel like a reward, not just another promo.

How to customize: Adjust based on the customer type (e.g., VIP members, long-time users, high-value buyers). For instance, you could further tweak it to reward VIP customers in a way that makes them feel valued and important, like this:

4. Write a promotional email for a new product launch, blending excitement with value-driven messaging to encourage early signups or purchases

Why it works: Builds anticipation and exclusivity, making recipients feel like they’re getting in early.

How to customize: Adjust based on product category (e.g., beauty, tech, software) and audience preferences. For example, if you had a product geared toward a younger audience, you could go for a more casual version, such as:

How To Write Better ChatGPT Prompts For Email Marketing

Although all these examples can help you get a clearer idea of what you need to do to prompt AI to give you the desired output – and can even copy-paste them word for word, just replacing placeholders with your data – it can’t hurt to get a closer look at what makes a good ChatGPT prompt.

This way, you’ll be able to create efficient ChatGPT prompts for any use case beyond just email marketing.

The first thing you need to understand is that there are two essential and one optional component to any good ChatGPT prompt:

• Goal
• Context
• Persona (optional)

Let’s explain each.

#1 Goal – What Do You Want to Achieve?

To quote Simon Sinek, “It starts with why.”

This logic applies to instructing ChatGPT correctly, too, as you must know what you’re looking to achieve with your email.

That’s precisely what the goal is – the desired outcome of your email. Are you promoting a product? Re-engaging leads? Sending a follow-up?

So, to direct ChatGPT’s focus the right way, you need to state a clear goal from the get-go, preferably using strong action verbs.

Here are some examples of goal-driven prompts:

✅ “Write a high-converting promotional email for an e-commerce flash sale.”

✅ “Create a re-engagement email for customers who abandoned their cart.”

✅ “Generate a follow-up email for a B2B prospect who attended a demo but hasn’t responded.”

#2 Context – Provide Background for the Best Results

Context includes all the necessary details ChatGPT needs to generate a well-structured and on-brand email. 

Without proper context, the response may be too generic.

This means you need to provide ChatGPT with details like:

1. Who is the audience? (Gen Z shoppers, B2B decision-makers, long-time customers).
2. What’s the offer or purpose? (A new product launch, a free trial, a VIP discount).
3. Tone of voice? (Friendly, luxury, professional, high-energy).
4. Call to action? (Sign up, claim the offer, schedule a call).

Here’s an example:

Instead of saying:

❌ “Write a promotional email for a new product.”

Say:

✅ “Write a high-energy promotional email for a Gen Z audience launching our new skincare serum. Keep it fun, playful, and full of FOMO. Highlight the benefits (hydration, glow-boosting, clean ingredients) and encourage them to ‘Shop Now’ before it sells out.”

Just think about which of these emails would resonate more with you.

So don’t hesitate to provide as many details as possible to ensure you’ll get highly personalized, compelling, and engaging email content.

While prompting is super easy once you get the hang of it, it takes some time to figure out all the bells and whistles.

To help you get started, Team-GPT provides over 100 ready-made prompts for the most common use cases across industries.

These prompts are highly customizable, meaning you can easily tweak them to fit your goal and use them as inspiration for custom prompts.

#3 Persona – Make the AI Think Like an Expert

While not always necessary, assigning a persona can help ChatGPT generate more refined and strategic email content.

Personas are used to enhance AI’s expertise, urging it to act as a specialist or expert in some area.

Here are a few examples of how you can instruct ChatGPT to adopt the role of a specific persona:

1. “Act as a seasoned email marketing specialist with 10+ years of experience in e-commerce.”
2.  “You’re a B2B copywriter specializing in lead nurturing emails for SaaS companies.”
3. “You’re an expert in luxury branding, crafting high-end email marketing copy for premium fashion brands.”

Here’s how it would work in real-life:

Instead of saying:

❌ “Write a follow-up email for a free trial.”

Say:

✅ “Act as an experienced B2B SaaS email marketer. Write a follow-up email for a prospect who started a free trial but hasn’t engaged. Focus on the product’s time-saving benefits, include social proof, and encourage them to book a demo.”

See the difference ChatGPT personas can make?

This is why Team-GPT includes an extensive library of pre-built personas, with options for building custom ones, allowing you to generate highly specialized, compelling content more efficiently than ever.

Want to learn more about the art of prompting?

Check out the video below 👇

Here’s An Example of a Bad and a Good ChatGPT Prompt For Email Marketing

Let’s look at a bad prompt and its potential outcome, as well as a good one, so you can get a clear idea of what difference poor prompting can make.

❌ Prompt: “Write an email promoting my product.”

🔴 Why it’s bad:

1. No clear goal – What kind of promotion? A discount? A product launch? A re-engagement email?
2. Lacks context – Who is the audience? What’s the product? What’s the tone?
3. No CTA or key messaging – Leaves ChatGPT guessing, resulting in a generic and unconvincing email.

✅ Prompt:

“Act as an experienced e-commerce email marketer. Write a high-converting promotional email for a limited-time 20% off sale on our luxury skincare brand’s best-selling moisturizer. The audience is beauty-conscious millennials who value clean ingredients and glowing skin. The tone should be elegant yet playful, emphasizing exclusivity and a sense of urgency. CTA: ‘Shop Now Before the Sale Ends!'”

🔵 Why it’s great:

1. Clearly defined goal – It’s a promotional email for a specific limited-time sale.
2. Detailed context – Specifies product type, audience, brand voice, and key messaging.
3. Includes persona – The AI thinks like an experienced e-commerce marketer.
4. Defined CTA – Guides the customer toward a clear next step.

Next Steps For Marketing Teams: Collaborate With Your Team With ChatGPT on Team-GPT

And now, time to put all you’ve learned to good use.

Team-GPT is the best way to start for marketing teams of all sizes, as it lets you:

• Fully customize ChatGPT and several other conversational AI models and use them interchangeably in the same chat.
• Collaborate on all kinds of marketing projects in real-time, ranging from content creation to crafting emails and more.
• Ideate, create, tweak, and refine content in AI Pages.
• Upload and analyze files to extract actionable insights.
• Generate images.
• Leverage ready-made Personas and Prompts and create and save custom ones.
• Track and improve AI adoption across teams.

Sounds like something you might like?

Book a personalized demo with our team and find out firsthand if Team-GPT is a match.

Read More:

• 27 Best ChatGPT Prompts You Should Try
• ChatGPT Review: Is It Worth It in 2025? [In-Depth]
• 10 Best AI Tools for B2B Marketing [Reviewed] 
• Using AI To Build Out A Marketing Strategy: 6 Use Cases & Software
• 10 Best AI Tools for Sales in 2025 [Reviewed]
• 5 Best ChatGPT Use Cases in 2025 [Prompts Included]