20+ ChatGPT Prompts For Content Writing To Create On-Brand Content

If you’re looking for the best ChatGPT prompts for content writing, you’ve come to the best possible place.

As someone who often takes to writing content – sharing insights and know-how I’ve acquired over years of working with AI – I know firsthand how much time AI can save when crafting high-quality, on-brand content. 

The right prompts don’t just generate words—they help shape messaging, refine tone, and ensure consistency across everything from blog posts to social media captions.

But here’s the thing: your output will only be as good as your prompt. 

A well-structured prompt can turn ChatGPT into your writing assistant, helping you brainstorm ideas, overcome writer’s block, and produce content that sounds like you—not a robot. 

In this article, I’ll walk you through the best ChatGPT prompts for different content needs and show you how to tweak them for maximum impact.

Let’s dive in!

Competitor Analysis Prompts

Before you create high-performing content, you need to understand how your competitors are positioning themselves, what messaging they use, and where their strengths and weaknesses lie. 

This helps you differentiate your brand, refine your value proposition, and find content gaps you can exploit.

Thanks to its ability to process vast datasets and extract valuable insights, ChatGPT can streamline this process by:

• Analyzing competitor messaging and identifying its strengths and shortcomings.
• Recognizing patterns in their content, helping you understand their strategy.
• Suggesting ways to position your brand more effectively based on the insights it pulled. 

However, make sure to always pair AI-generated insights with real-world data from competitor websites, social media, customer reviews, and SEO tools like SEMrush, Ahrefs, or SimilarWeb. 

This ensures your findings are accurate and actionable, as relying on AI alone can lead to inconsistencies and inaccuracies due to ChatGPT’s limited access to real-time data.

Now, let’s look at four powerful ChatGPT competitor analysis prompts, why they work, and how to tweak them for different needs.

1. Analyzing Competitor Positioning

Prompt:

“Analyze the website homepage copy of [Competitor Name]. Identify their unique value proposition, key messaging themes, and the emotions they aim to evoke. Summarize their positioning in a few sentences.”

Why it works: This prompt helps break down how a competitor communicates its brand identity. AI can detect recurring phrases, highlight emotional triggers, and pinpoint how they differentiate themselves.

Customization: If you want a deeper analysis, add: “Compare this to [Your Brand]’s messaging and suggest how we can differentiate.”

For a social media focus, modify it to: “Analyze the brand voice and messaging strategy on [Competitor’s Platform] and compare it to ours.”

2. Prompt for Identifying Competitor Strengths & Weaknesses

Prompt:

“Based on [Competitor Name]’s website, blog, and social media content, list their top three strengths in content strategy and three potential weaknesses or gaps. Explain why these aspects are strengths or weaknesses and how [Your Brand] can capitalize on them.”

Why it works:

This prompt forces ChatGPT to evaluate the positive and negative aspects of a competitor’s content approach. Strengths help you understand what’s working well for them, while weaknesses reveal opportunities for differentiation.

Customization: To refine your analysis, add: “Prioritize weaknesses that could be exploited through better content or unique angles.”

If you want to focus on SEO, modify it to: “Analyze their blog topics and keyword strategy. Identify gaps where [Your Brand] could rank higher.”

3. Prompt for Understanding Competitor Content Strategy

Prompt:

“Review the blog topics, social media posts, and downloadable resources of [Competitor Name]. Identify their core content themes, target audience, and primary goals (e.g., brand awareness, lead generation). Suggest three ways [Your Brand] can differentiate its content approach.”

Why it works:

This prompt extracts patterns from a competitor’s content, helping you see what topics they prioritize and how they engage their audience. Understanding their goals can also reveal their marketing focus (e.g., educational content vs. conversion-driven copy).

Customization: If you want specific content ideas, tweak it: “Suggest five unique content angles that counter or improve upon [Competitor Name]’s approach.”

To focus on social media, refine it: “Analyze their most engaged social media content and suggest what’s driving interaction.”

4. Prompt for Extracting Competitor Marketing Strategies

Prompt:

“Analyze [Competitor Name]’s email marketing, blog CTAs, and landing pages. What strategies are they using to generate leads and drive conversions? Identify three tactics that appear to work well and three that could be improved.”

Why it works:

This prompt helps uncover how competitors attract and convert customers. By analyzing CTAs, email structures, and landing pages, you can see what’s working in their funnel—and what’s not.

Customization: For a deeper dive, modify it: “Compare their lead generation strategy with ours and suggest optimizations.”

If you want more action-oriented insights, tweak it: “Based on their strategies, propose three A/B test ideas for [Your Brand] to improve conversion rates.”

Content Research and Ideation Prompts

Coming up with fresh, engaging content ideas is one of the hardest parts of content marketing. 

You don’t just need ideas – you need ideas that matter to your audience. 

ChatGPT can become your ultimate brainstorming assistant, helping you uncover trending topics, generate unique content angles, and even build a content calendar that keeps you ahead of the competition.

Let’s break it down one by one, starting with trending topics.

Namely, trends can make or break your content strategy. 

If you hop on a rising trend early, you can capture a wave of traffic and engagement. If you miss it, you risk sounding outdated.

Here’s how you can use ChatGPT to spot and capitalize on trending topics:

• Ask ChatGPT to analyze recent headlines – By pulling in topics from industry blogs, news sites, and forums, ChatGPT can help identify emerging discussions.
• Look for patterns in competitor content – If multiple competitors are covering similar topics, it’s a sign that your audience is interested.
• Combine AI insights with real-time research – While ChatGPT can generate ideas, validating them with tools like Google Trends, BuzzSumo, or Twitter/X trends ensures accuracy.

Pro tip: If a topic is already saturated, ask ChatGPT to suggest unique angles that haven’t been widely covered yet.

Once you’ve identified what works and is needed in your niche, it’s time to figure out what content you will post.

Let’s say you need 30 content ideas for your blog, social media, or YouTube channel—fast. Instead of manually brainstorming, use ChatGPT to generate, refine, and validate ideas in minutes.

Here are the three techniques I often use to scale content ideation:

• The “What’s Missing?” Approach

Ask ChatGPT to analyze competitor blogs and suggest content gaps.

Example: “Analyze the top 5 articles on [Topic]. What information do they miss that we can cover?”

• The “Content Remix” Method

Take an old topic and spin it into new formats: blog → video → infographic → podcast.

Example: “Turn this blog post on [Topic] into 3 fresh content angles for LinkedIn and YouTube.”

• The “Deep Dive” Model

Break broad topics into hyper-specific subtopics.

Example: Instead of “How to improve SEO,” try “SEO techniques for local businesses in 2024” or “SEO mistakes SaaS startups make.”

Finally, you can use ChatGPT to build content calendars that are balanced, strategic, and aligned with your business goals, providing your content strategy with additional structure.

Now, let’s get to the good stuff—actual prompts you can use to make your content research and ideation process smarter and faster.

1. Finding Trending Topics

Prompt:

“What are the top emerging trends in [industry] based on recent news, blog posts, and social media discussions? Summarize five key topics and suggest content angles for each.”

Why it works: This forces ChatGPT to analyze multiple sources (news, blogs, social media) and pull insights that help you stay ahead of trends instead of reacting late. It also provides multiple angles so you can differentiate your content.

Customization: For time-sensitive topics, add “Focus on trends from the past 30 days.”

For SEO optimization, modify to “Suggest keyword-friendly headlines based on these trends.”

2. Competitive Content Analysis

Prompt:

“Analyze the blog topics and social media content of [Competitor Name]. Identify their top-performing content themes and suggest content gaps or unique angles that we could cover differently.”

Why it works: It helps you avoid redundant content and find gaps competitors missed, providing you with fresh angles.

Customization: To focus on SEO gaps, add “Highlight content themes where they rank but we don’t.”

To tailor to social media, change it to “Analyze their top 10 LinkedIn posts and suggest ways we can stand out.”

3. Generating a Month’s Worth of Content Ideas

Prompt:

“Generate 20 unique blog post ideas for a [industry] business that wants to improve [goal, e.g., customer engagement, SEO, thought leadership]. Organize them by category and include a suggested title, content format, and target audience for each.”

Why it works: Instantly provides structured, categorized content ideas that align with specific business goals (SEO, engagement, lead gen). Moreover, you get diverse content formats instead of just blog topics. 

Customization: For multi-channel marketing, add “Include repurposing suggestions for social media and email marketing.”

For thought leadership, ask ChatGPT to add “expert insights or contrarian takes” to the ideas.

4. Content Calendar Creation

Prompt:

“Create a 3-month content calendar for a [industry] business focused on [goal]. Include blog topics, social media posts, pillar content themes, and suggested publishing frequency.”

Why it works: It ensures a structured, well-balanced content plan that helps you see the big picture and avoid last-minute content scrambling.

Customization: For e-commerce brands, for example, you can add “Highlight key seasonal topics for better sales alignment.”

ChatGPT Prompts for Creating Article Content

Once you’ve designed your content strategy, it’s time to deal with the key process – producing content that attracts, nurtures, and converts leads.

However, creating high-quality blog content that ranks well and stays true to your brand voice can be challenging, especially when juggling SEO, engagement, and consistency. 

That’s where ChatGPT comes in to save the day, optimizing the entire process from top to bottom.

The first thing you want to look out for when writing content is to make sure that your article is SEO-friendly.

However, SEO is more than just stuffing in keywords – it’s about structuring content so it’s both valuable and search-engine friendly. 

Here’s how ChatGPT can help:

• Generating an SEO-optimized outline that includes semantic keywords, engaging subheadings, and natural keyword placement.
• Creating compelling meta titles & descriptions to improve your CTR.
• Enhancing readability & on-page SEO by simplifying language, breaking up text, and suggesting ways to integrate keywords naturally.
• Generating schema markups for better SERP visibility, helping boost rich snippets in search results.

Next, you want to ensure that your blog content sounds like you, not a robot. 

Believe it or not, ChatGPT can help with that as well, allowing you to maintain a consistent tone and messaging across articles. 

The best way to achieve this is to define your brand’s tone before generating content, allowing ChatGPT to understand it.

But we’ll deep-dive into this a bit later.

And now, let’s look at the prompts you can use to create engaging and compelling content.

1. Creating Blog Outlines Optimized for Maximum Engagement

Prompt:

“Create a detailed outline for a blog post titled ‘The Future of AI in Content Marketing.’ Include an engaging introduction, keyword-rich H2s and H3s, and a logical content flow. Ensure the structure balances informational and actionable insights.”

Why it works: It provides a structured roadmap for content creation and ensures the article flows naturally and is SEO-friendly.

Customization: For long-form content, add “Ensure it’s structured for a 2,000-word article with in-depth analysis.”

For listicles, tweak it: “Structure the article into a top 10 list with a summary for each point.”

2. Writing Hooking Blog Introductions & Conclusions that Wrap Up Strong

Prompt:

“Write a compelling introduction for a blog post titled ‘How to Build a High-Converting Landing Page.’ Start with an engaging hook, highlight the problem, and tease the solution. Maintain a conversational and authoritative tone.”

Why it works: This prompt lets you create an article introduction that grabs readers’ attention in the first few sentences and sets up expectations for the rest of the article, keeping it engaging.

Customization: If you want a data-driven intro, add “Include a recent statistic about landing page conversion rates.”

For a storytelling approach, modify it to “Start with a short anecdote about a brand that improved conversions.”

3. Creating Engaging Headlines & Subheadings

Prompt:

“Generate 10 compelling blog post titles for an article about email marketing automation. Ensure they are optimized for SEO and structured for high click-through rates.”

Why it works: It helps to brainstorm multiple variations before picking the best one.

Customization: If you want more clickbait-style titles, tweak it: “Make them attention-grabbing and curiosity-driven.”

For a formal B2B audience, adjust it like this: “Ensure the tone is professional and data-driven.”

4. Crafting Different Blog Formats: Listicles, How-To Guides, and Case Studies

Prompt:

“Create a step-by-step how-to guide on ‘Setting Up an Automated Email Campaign for Lead Nurturing.’ Include a structured breakdown with H2s and H3s, actionable instructions, and tool recommendations.”

Why it works: It lets you easily create different content types from scratch.

Customization: Simply specify which content type you need and include relevant information (client data for case studies, the topic you want the listicle or how-to guide to cover, etc.).

ChatGPT Prompts to Create Engaging Social Media Content

Social media thrives on bite-sized, engaging content, but crafting high-quality posts consistently can feel overwhelming. 

ChatGPT can become your best asset here as well, as it can help repurpose long-form content into social-friendly snippets, generate attention-grabbing captions, and suggest platform-specific hashtags and trends.

As a result, you’ll get a social media content strategy optimized for success from top to bottom, along with an invaluable tool for creating high-performing posts.

In addition to helping you create content from scratch, ChatGPT is great for repurposing content.

While a 5,000-word blog post isn’t going to perform well on Instagram, that doesn’t mean the insights inside aren’t valuable for social channels.

Here’s how to repurpose long-form content into high-performing social media posts using ChatGPT:

• Summarize key takeaways into punchy posts – Use the AI platform to extract the main points of a blog, webinar, or case study, which you can turn into a Twitter thread or LinkedIn carousel.
• Pull out key quotes & stats – Let ChatGPT identify critical data points, expert quotes, or impactful statements and make them visual (quote graphics, LinkedIn posts, or short-form videos).
• Turn tutorials into step-by-step Instagram or TikTok content – ChatGPT can turn how-to guides into detailed scripts for reels or repurpose them into carousel posts that break steps into engaging slides.
• Repurpose blog headlines into engaging poll questions – Take blog post topics and let ChatGPT turn them into attention-grabbing polls or discussion prompts for LinkedIn and Twitter.

Moreover, you can use ChatGPT to generate hashtags.

Hashtags boost discoverability, but using #marketing #socialmedia #trending on every post won’t get you far. 

ChatGPT can create specific, niche-relevant hashtags that improve reach and engagement.

You can do this by:

• Asking for niche-based hashtags: “Generate 10 trending LinkedIn hashtags for B2B SaaS marketing in 2024.”
• Requesting platform-specific tags: “Give me Instagram hashtags for a post about remote work productivity.”
• Combining broad + niche tags – Instead of just #MarketingTips, instruct ChatGPT to mix in more niche ones, such as #B2BMarketing, #SaaSGrowth, and #LeadGenHacks for better reach.

Here are a few of my favorites regarding the prompts you can use to create different social media content and hashtags.

1. Creating Platform-Specific Engaging Posts

📸 Instagram & TikTok Prompt (Short-Form Video Script):

“Write a 30-second TikTok/Instagram Reel script on ‘How to Instantly Improve Your Email Open Rates.’ Start with a hook, break it into three quick tips, and close with a CTA.”

Why it works: Giving clear prompts like this allows AI to create just the type of content you need. All it takes is specifying the designated platform and your goal; ChatGPT does the rest. Of course, providing additional context will make the output that much better.

Customization: Change the platform you’re posting on, the audience you want to reach, or the goal you want to achieve to switch it up.

2. Creating a Social Media Content Series or Campaign

Prompt:

“Create a 5-post LinkedIn content series on ‘The Future of AI in Marketing.’ Each post should focus on a different angle: 1) AI in content creation, 2) AI in personalization, 3) AI-driven ad targeting, 4) Ethical concerns, 5) Predictions for the next 5 years. Make each post engaging and include a CTA to drive discussions.”

Why it works: It turns one idea into multiple posts, keeping your audience engaged longer and covering different angles, attracting various types of readers.

Customization: If you want a campaign instead, tweak it: “Make this a 7-day Instagram campaign with Reels and carousels.”

For B2C brands, modify it to “Make this about AI in eCommerce.”

3. Generating Social Media Content Calendars

Prompt:

“Create a 30-day social media content calendar for a SaaS company focused on lead generation. Include post ideas for LinkedIn, Twitter, and Instagram, with a mix of educational, promotional, and engagement-driven content.”

Why it works: Balances different content types (education, promotion, engagement) while ensuring consistency, eliminating the guesswork of daily posting. 

Customization: If you want daily post variations, tweak it: “Add sample captions for each post.”

For TikTok and Reels, modify it to “Include 5 video content ideas.”

4. Generating Hashtags that Boost Post Visibility

Prompt: 

“Generate 15 Instagram hashtags for a post about email marketing automation. Include a mix of broad, niche, and branded hashtags.”

Why it works: It optimizes hashtags for discoverability and includes branded hashtags, avoiding oversaturated ones.

Customization: Specify the platform you’re posting on, the industry you’re in, or the event you’re looking to promote.

ChatGPT Prompts for Email Marketing Content

Email marketing is one of the most powerful channels for lead nurturing, customer retention, and conversions – but only when done right. 

Generic, one-size-fits-all emails won’t cut it anymore. 

To stand out, you need engaging subject lines, a strong brand voice, and data-driven optimization, which is exactly what ChatGPT can help you with.

With it, you can:

• A/B test email variations to improve open and conversion rates.
• Maintain brand voice across email sequences to ensure consistency.
• Personalize emails at scale without sounding robotic.
• Generate high-quality email templates for different campaigns.

Let’s start at the beginning – maintaining brand tone of voice across campaigns.

It goes without saying that your email campaigns should sound like your brand—whether they’re newsletters, promotions, or onboarding sequences.

ChatGPT can ensure that all emails across sequences match tone and style by generating new emails and rewriting existing ones to maintain consistency.

For example, you could use this prompt to drive consistency throughout your campaign:

“Rewrite this email introduction to match [Brand Name]’s voice. Keep it engaging, slightly humorous, and conversational while maintaining professionalism. Here’s the original email: [paste text].”

You can further customize it, making it ultra casual or more elegant for luxury brands.

Moreover, ChatGPT is perfect for A/B testing emails and entire campaigns, as it can quickly generate dozens of email variations, playing with subject lines, CTAs, audience segments, etc.

1. Generating Compelling Subject Lines

Prompt:

“Generate 10 subject line variations for an email announcing a new AI-powered email marketing tool. Include a mix of curiosity-driven, urgency-based, and benefit-focused subject lines.”

Why it works: Provides multiple angles to test for engagement (e.g., urgency, curiosity, exclusivity) and helps A/B test different styles to find the best-performing subject line.

Customization: To make it more playful, add “Include 2 subject lines with emojis.”

To focus on personalization, modify it: “Add ‘[First Name]’ to some of the subject lines.”

2. Personalization at Scale

Prompt:

“Write an email sequence for a SaaS company that nurtures leads after they download an eBook. Personalize it based on the lead’s industry (eCommerce, SaaS, or B2B services) and their engagement level (high vs. low engagement).”

Why it works: It ensures tailored messaging instead of generic follow-ups and matches email content to lead intent and behavior.

Customization: If targeting high-ticket clients, tweak it: “Make this sequence more consultative, offering strategy calls.”

For event-driven emails, modify it to “Customize the sequence for leads who attended a webinar.”

3. Newsletter Creation 

Prompt:

“Generate a newsletter for [Brand Name] focused on [Industry/Topic]. The newsletter should include:

A catchy subject line optimized for open rates.

A friendly, engaging introduction that hooks the reader.

A featured article or tip of the week related to [specific theme or trending topic].

A short industry update or relevant stat with a brief analysis.

A CTA (call-to-action) that encourages engagement, whether it’s reading a blog, signing up for an event, or replying to the email.

Keep the tone [professional, friendly, witty, educational] and the format scannable with short paragraphs and bullet points where needed.”

Why it works: It provides structure, optimizes engagement, and is customizable for different industries (can focus on SaaS, eCommerce, marketing, finance, etc.).

Customization: If focusing on lead generation, tweak it: “Make the CTA about downloading a lead magnet.”

If you want a short-form newsletter, modify it: “Keep it under 200 words, but make it punchy.”

4. Re-Engagement Emails (Win Back Cold Leads)

Prompt:

“Write a re-engagement email for leads who signed up but haven’t interacted in 30 days. The tone should be friendly but persuasive, and include a compelling incentive to return.”

Why it works: Helps recover dormant leads by re-sparking interest, providing personalization & incentives to re-engage.

Customization: If offering a discount, modify it: “Include a time-sensitive 10% off offer.”

If using a webinar or case study, tweak it: “Include a success story to build trust.”

ChatGPT Prompts for Technical and Specialized Content

Technical content requires a high level of accuracy, domain expertise, and clarity. 

Whether you’re writing about AI, cybersecurity, SaaS architecture, medical advancements, or legal compliance, using ChatGPT effectively can save time, but only if guided correctly.

AI can generate detailed explanations, step-by-step processes, and industry insights, but it’s critical to fact-check, validate sources, and maintain credibility to ensure accuracy.

To generate high-quality technical content, there are several techniques you can apply:

• Be Hyper-Specific in Your Prompts

Instead of “Explain cloud security”, refine it to:

“Explain how Zero Trust Architecture enhances cloud security, using examples from enterprise SaaS applications.”

• Provide AI with Context and Industry-Specific Terminology

If you’re writing about compliance regulations, specify which ones:

“Summarize the key requirements of GDPR for SaaS companies and provide examples of common compliance challenges.”

• Ask for a Step-by-Step Breakdown of Complex Processes

Technical readers need logical progression:

“Explain how a neural network processes an image, breaking it down into the input layer, hidden layers, and output.”

• Request Different Perspectives (Beginner vs. Expert)

Tailor the response to your audience:

“Explain blockchain smart contracts for beginners.”

“Provide an in-depth analysis of Ethereum’s smart contract limitations for developers.”

Another important note here.

AI is not infallible. It can hallucinate facts, so always verify.

You can do this by:

• Cross-checking with authoritative sources – Check official industry documentation, academic papers, and government regulations (e.g., NIST, ISO, FDA, GDPR portals).
• Validating data with recent research – If ChatGPT provides statistics, check the original source or use tools like Google Scholar, PubMed, or IEEE Xplore for accuracy.
• Using AI to summarize, not to assume – If you’re writing about legal or medical topics, have an industry expert review AI-generated content before publishing.
• Comparing with trusted industry reports – For technology trends, cross-reference AI outputs with reports from Gartner, Forrester, or industry whitepapers.

Finally, when using ChatGPT for highly technical content, keep in mind that AI should be a starting point, not the final word. 

Here’s how to ensure credibility:

• Add expert insights – Supplement AI-generated content with quotes from industry leaders, case studies, and real-world applications.
• Use citations and references – If AI provides a statistic or claim, request source verification (“Provide sources for the claim that AI-driven cybersecurity reduces breaches by 70%”).
• Human review matters – If writing medical, legal, or financial content, always have an industry professional fact-check before publishing.
• Reframe AI outputs for originality – Instead of publishing as-is, use AI-generated drafts as a foundation, then refine for tone, accuracy, and unique insights.

Let’s look at some prompts for technical writing that help you maintain accuracy while presenting complex information in an accessible, on-brand manner.

1. Industry-Specific Terminology & Compliance Requirements

Prompt:

“Explain the key compliance requirements for [Industry] under [Regulation, e.g., GDPR, HIPAA, SOC 2]. Use precise terminology and provide examples of real-world applications.”

Why it works: It ensures AI uses correct industry jargon and aligns content with compliance needs while helping simplify regulatory content into actionable insights.

Customization: For cybersecurity compliance, tweak it: “Explain SOC 2 compliance for cloud security providers.”

For finance, modify it: “Break down the key Basel III requirements for risk management.”

2. Translating Complex Topics into Accessible Content

Prompt:

“Explain [Technical Concept] in a way that a [Target Audience] can understand. Use simple analogies and avoid jargon unless necessary.”

Why it works: Helps bridge the knowledge gap for non-technical audiences using analogies and real-world examples to simplify content.

Customization: For developers, tweak it: “Explain Kubernetes container orchestration for new DevOps engineers.”

For CEOs, modify it: “Explain how AI-driven automation improves supply chain efficiency in layman’s terms.”

3. Breaking Down a Complex Process Step by Step

Prompt:

“Provide a step-by-step explanation of [Technical Process] with clear, numbered steps. Ensure logical flow and include industry best practices where applicable.”

Why it works: It generates structured content, making it easier to follow, making it perfect for creating procedural documentation, SOPs, and guides.

Customization: For AI, tweak it: “Break down the process of fine-tuning a large language model using transfer learning.”

For healthcare, modify it: “Explain the steps involved in clinical trials for new drug approval.”

4. In-Depth Technical Comparisons

Prompt:

“Compare [Technology/Concept A] vs. [Technology/Concept B] in terms of [Performance, Security, Cost, Use Cases]. Provide a conclusion with recommendations for different scenarios.”

Why it works: It creates data-driven comparison content for decision-makers, helping audiences choose the right technology or approach.

Customization: For cloud computing, tweak it to “AWS vs. Google Cloud for enterprise-level AI deployment.”

For cybersecurity, modify it: “Compare Zero Trust Architecture vs. Traditional VPNs for remote workforce security.”

How Can You Ensure ChatGPT-Generated Content Remains On-Brand?

AI-generated content can be a huge time-saver, but without clear direction, it can feel off-brand, inconsistent, or generic. 

The key to making ChatGPT work for you is training it to match your brand voice, tone, and messaging—just like a human writer would.

Let’s dive into how to create a brand voice guide for AI and ensure every piece of content stays on brand across different formats and audience segments.

There are several things to focus on to achieve this.

#1 Create a Brand Voice Guide Specifically for AI Prompting

A Brand Voice Guide helps AI understand how your company communicates. 

This is critical for keeping ChatGPT’s outputs aligned with your existing brand personality, tone, and messaging.

Here’s what you need to include in your AI Brand Voice Guide:

• Tone & personality – Should your brand sound authoritative, casual, witty, or inspirational?
• Sentence style & formatting – Do you use short, punchy sentences or long, detailed explanations?
• Do’s & Don’ts – Are there words, phrases, or industry jargon to use (or avoid)?
• Example paragraphs – Provide real samples of well-written brand content for AI to model.
• Specify your preferred phrases, jargon, or other stylistic choices – This enables the AI model to ensure all content pieces match your style and tone.

Pro tip: Instead of a general guide, create a ChatGPT-specific version with prompts like:

“ChatGPT, when writing content for [Brand Name], always use a [friendly/professional/witty] tone, short paragraphs, and clear CTA-driven messaging.”

However, if you want to ensure that ChatGPT will match your brand’s tone of voice to a T, Team-GPT might be the answer to your prayers.

Team-GPT allows businesses to train and fine-tune ChatGPT to write exactly like their brand. 

This eliminates the need for repetitive re-editing and makes AI a true extension of your marketing team.

Team-GPT provides a number of features for generating on-brand, high-performing, original content of all types, including:

• AI Pages – This lets your whole team collaborate on content production in real-time. You can generate content from scratch and then edit and refine it by making it shorter or longer, adjusting the tone of voice, making it SEO-friendly, etc., to match your goal and target audience.

• Personas library – This allows you to instruct ChatGPT (or any other conversational AI model, as Team-GPT provides access to all the popular ones) to act as a specific persona (e.g., industry expert, thought leader, etc.) and generate content that provides deeper, more expert insights. You can choose from pre-built personas or make custom ones.
• Custom prompts – In addition to a library of ready-made prompts that you can customize, you can also create and save custom prompts relevant to your organization. In the context of content writing, you can save prompts that instruct ChatGPT to generate content that aligns with your brand style, tone of voice, and objectives.

Feeding ChatGPT with Team-GPT’s custom prompts, leveraging Personas, and using Pages to ideate and create content allows the AI model to learn your style and needs, meaning you’ll get a fully customized AI solution.

Check out this quick guide on how to create compelling articles in Team-GPT for more details:

#2 Techniques for Ensuring a Consistent Tone Across Content Types

Your brand voice should remain consistent across blogs, emails, ads, and social media – but that doesn’t mean every platform should sound identical. 

Here’s how to maintain a unified brand identity while adapting tone per channel:

1. Blog Content:

“Generate a 1,500-word blog post for [Brand Name] on [Topic]. Maintain an authoritative yet conversational tone, using short paragraphs and SEO-rich H2s and H3s.”

2. Social Media Posts:

“Rewrite this blog into 3 LinkedIn posts, keeping the same insights but making the tone more engaging and discussion-driven.”

3. Email Marketing:

“Convert this blog post into a lead nurture email. Keep the tone warm and direct, with a strong CTA at the end.”

Pro tip: Use content repurposing prompts to ensure all formats feel aligned while suited for each platform.

#3 Adapting Content for Different Audiences While Staying On-Brand

A B2B audience won’t engage with content written for a Gen Z consumer – so how do you adjust without losing your brand’s core identity?

Here are some example prompts for tweaking and adjusting content.

1. Prompt to Adapt Content for B2B Decision-Makers:

“Rewrite this content for a corporate audience. Maintain professionalism but make it engaging for C-level executives who prioritize ROI and strategy.”

2. Prompt to Adapt Content for Social Media (Younger Audience):

“Make this content more casual and engaging for Instagram. Use conversational language, emojis where relevant, and a strong hook in the first sentence.”

3. Prompt for E-commerce / DTC Customers:

“Rewrite this product description with a playful, benefit-driven tone that speaks directly to online shoppers.”

Why this works: Core brand identity remains the same (values, tone) while wording, structure, and engagement style shift based on audience needs.

#4 Methods for Quality Control & Brand Alignment

Before publishing ChatGPT-generated content, put it through a quality check to ensure it meets your brand standards.

This is how you can do it:

• Use AI as a first draft, not a final product – Always review and refine.
• Run content through an editor or brand specialist – Check for tone consistency and accuracy.
• Use a brand voice checklist:

• Does this sound like our brand?
• Are there off-brand words or phrases that should be revised?
• Is the tone appropriate for the audience and platform?

Pro tip: If ChatGPT starts drifting off-brand, reinforce your guidelines with:

“Regenerate this response using [Brand Name]’s brand voice: [insert key personality traits, formatting rules, and stylistic preferences].”

#5 Training ChatGPT on Your Existing Content

Training ChatGPT on real content you’ve already published is one of the best ways to ensure consistency.

To do this, follow these guidelines:

1.  Feed It Your Best-Performing Content:

“Analyze the writing style of this blog post and summarize the key elements of tone, structure, and formatting: [paste content].”

2. Ask It to Replicate That Style:

“Write a LinkedIn post in the same style as the blog post I provided, keeping the tone consistent.”

3. Use Iterative Refinements:

“Make this response sound more like our brand—more conversational, shorter sentences, and add a CTA at the end.”

Over time, ChatGPT will better match your brand’s voice, requiring fewer edits.

How To Write Better ChatGPT Prompts For Content Writing

The difference between mediocre AI-generated content and high-quality, on-brand writing comes down to one thing: your prompts. 

If your prompts are vague or lack structure, ChatGPT will generate generic, uninspired content. 

But when you provide clear goals, context, and a persona, AI becomes a powerful tool that delivers engaging, well-targeted content.

Let’s quickly cover each of these elements so you can learn to prompt ChatGPT like a pro.

#1 Define the Goal: What Do You Want ChatGPT to Achieve?

Every prompt should start with a clear objective. Ask yourself:

• Is the content meant to educate, persuade, or entertain?
• Should it be conversion-driven or brand-focused?
• Do you need long-form content, social media posts, or a quick summary?

Here’s an example of both a weak and a strong prompt so you can get a better idea of what you need to do:

• Weak Prompt: “Write a blog post about email marketing.”
• Strong Prompt: “Write a 1,500-word, SEO-optimized blog post on ‘How AI is Changing Email Marketing.’ Include real-world examples and actionable takeaways.”

Why this works:

• Specifies the content type (blog post)
• Defines the focus (AI & email marketing)
• Includes formatting details (length, SEO-optimization)
• Clarifies what the content should provide (examples + takeaways)

Pro tip: Use Team-GPT’s pre-made Prompts instead of always building your own from scratch.

Team-GPT provides over 100 ready-made Prompts for various use cases, including content writing ones, such as blog writing, social media, and sales email prompts.

These Prompts are useful for several reasons, as they:

• Save time—no need to craft new prompts every time.
• Ensures consistency—every piece of content follows brand voice guidelines.
• Are easy to customize—adjust details while keeping core instructions intact.

Moreover, you can store custom-made best-performing prompts, so they’re always ready when you need them.

#2 Provide Context: The More Details, the Better

AI doesn’t know what you know – so tell it! 

The more context you provide, the more targeted and relevant the output will be.

• Who is the target audience? (B2B marketers, SaaS founders, eCommerce businesses)
• What’s the tone of voice? (Professional, friendly, witty, educational)
• Are there key points, stats, or product mentions that should be included?

Here are examples of a generic prompt and one improved with additional context:

• Weak Prompt: “Write an email promoting our new SaaS tool.”
• Strong Prompt: “Write an email for B2B SaaS founders introducing our new AI-powered email automation tool. The tone should be professional yet engaging, emphasizing how it saves time and improves conversion rates. Include a CTA to book a demo.”

Why this works:

• Specifies the audience (B2B SaaS founders)
• Clarifies the message (highlight automation benefits)
• Sets the tone (professional, engaging)
• Includes a CTA (book a demo)

Pro tip: Team-GPT allows you to save brand-specific instructions so that ChatGPT always generates content with the right voice and messaging.

#3 Assign a Persona: Who Is Writing This?

Great content is shaped by who is writing it. 

Whether you’re crafting an educational blog, a persuasive sales email, or a viral tweet, defining the persona of the writer makes a huge difference.

For example, should the content sound like a friendly brand ambassador, a data-driven analyst, or a casual social media manager?

When you instruct ChatGPT to take on a specific persona, the output it provides will be more persuasive, insightful, and original.

Let’s look at an example alongside the output:

• Weak Prompt: “Write a LinkedIn post about AI in marketing.”

• Strong Prompt: “Write a LinkedIn post in the voice of a marketing strategist, explaining how AI-powered ad targeting improves ROI. Use an authoritative yet conversational tone.”

Why this works:

• Speaks from an authoritative, though leadership position (marketing strategist).
• Clarifies the topic (AI-powered ad targeting).
• Defines the tone (authoritative, conversational).
• It’s more actionable and engaging.

Pro tip: Use Team-GPT’s Personas! Instead of manually defining personas in every prompt, Team-GPT lets you choose from pre-built personas like Growth Marketer, SaaS Copywriter, or Social Media Expert – so ChatGPT automatically writes in the right voice.

And if you can’t find the one you need, don’t worry – you can create custom Personas just as easily.

Finally, even with goal, context, and persona, writing custom prompts every time can be time-consuming. 

Need more help with mastering prompting?

Check out this video guide on the best prompting methodology:

Here’s An Example of a Bad and a Good ChatGPT Prompt For Content Creation

❌ Bad ChatGPT Prompt:

“Write a blog post about social media marketing.”

Why this is bad:

1. Too vague – What aspect of social media marketing?
2. No audience targeting – Is this for beginners, small businesses, or enterprise brands?
3. No format or goal defined – Should it be an SEO blog, a thought leadership piece, or a step-by-step guide?

✅ Good ChatGPT Prompt:

“Write a 1,500-word SEO-optimized blog post titled ‘How to Create a High-Engagement Social Media Strategy for B2B Brands in 2024.’

Target B2B marketers and business owners.

Use an educational yet engaging tone.

Include real-world examples, actionable tips, and recent statistics.

Structure the content with H2s and H3s for easy readability.”

Why this works:

1. Clear topic & structure – Defines length, SEO focus, and readability.
2. Specific audience – Tailored for B2B brands, making it more relevant.
3. Actionable insights – Ensures AI generates valuable, strategic content.
4. Engagement-driven – Encourages ChatGPT to include real-world applications.

Next Steps For Content Teams: Collaborate With Your Team With ChatGPT on Team-GPT

Great content starts with great prompts. 

You can generate high-quality, on-brand content at scale by refining your ChatGPT instructions with clear goals, audience insights, and structured requests.

But AI-powered content creation shouldn’t be a solo effort. 

The best results come when AI and your content marketing team collaborate seamlessly – and that’s where Team-GPT comes in.

With Team-GPT, you can integrate AI into your existing content workflows, train it to match your brand, collaborate with your entire marketing team on content creation, and produce high-quality content effortlessly.

Intrigued? 

Book a demo today and discover how Team-GPT can supercharge your content with the power of AI.